Visual Thinking in Cross Cultural Communication

Visual Thinking

Cross Cultural Communication

Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France

Business School. 2013/14

in

IMCD

In today’s cross-cultural communication the medium is part of the message

conveying billions of visualized messages to billions of people/sec.

Dr. Angelica Laurençon.c2c. IMCD FBS 2013

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Visual communication is crossing borders & languages.

Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France Business School. 2013/14

It’s part of our reality and becomes also augmented reality.

may create instant empathy.

It’s interaction: Inside-outside. Think & Design.

For yourself

For the others

Therefore think & define the messages visually.

That’s how you optimize their reception

beyond languages & cultural divide.

Dr. Angelica Laurençon.IMCD FBS 2013

Visual thinking… includes all these new facts!



Visualized thinking & communicating is part of the global communication flow.

Miss Ugly 2013

. Confess, you didn’t see it!

vizualisation captures the attention

Visualization facilitates coordination,





clarifies facts better than 1000 words,

illustrates complicated processes,


facilitates overlook & interaction,



helps understanding.





But also conceals a very inconvenient truth:

Images are powerful manipulators.



Advertiser’s Create Powerful Images To Hijack Your Mind And Fly it To Their Destination

Overload creates nothing but confusion.

Management Cross Culture Diversity. France Business School. 2013/14

c

Colors are cultural-bound

only united for advertising.





Europe India



Western culture Indian culture

Symbols are not universally shared.





Humour isn’t funny for everybody.

Cross cultural visualization respects also the 3 rules: 1. Keep it short & simple 2. The rules of third 3. The cross-cultural awareness





Think & organize your visualized intention.



The rule of thirds visualized:

And in your own cross-cultural workflow?



Classify Your Visualization Radius: ① Realistic ② Sketch notes ③ Diagrams ④ Knowledge Maps ⑤ Visual Metaphors ⑥  Interactive Visualization



Realistic

Photos Videos Illustrations



Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France Business School.

2013/14

Visualize your thinking



in Sketch Notes



Define… even if you aren’t a designer…



Get your point across.



…all you need is design thinking.

u Codes u Colors u Symbols u Shapes

u Visual Intelligence u Cross Cultural Awareness u Visual Literacy

u Technics & Tools of digital publishing ü  Photos, videos, ü  Infograph, charts & graphs, ü  Cartoon ü  Infographs



beyond language



Visual Thinking enables you to

§  pitch your ideas convincingly §  get your point across §  capture your audience’s attention §  bring your ideas to life

Beside cross cultural awareness you need

q  Technicalities q  Tools q  Test the Best Open Source…

Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France Business School.

2013/14



