www.dannykosasih.com

SV I U A L

How to Sell Coca Cola to non-English speaking countries

– let’s say to sell it in Saudi Arabia?Why don’t try it by Pictures?

http://epictranslations.com/2011/05/right-to-left-languages/

VISUAL THINKING

http://www.c2bdesign.com/visual-thinking.html

http://www.youtube.com/watch?v=f_9INBPUX9U&feature=related

trektechblog.com

“Design Thinking is essentially a human-centered innovation process that emphasizes observation, collaboration, fast learning, visualization of ideas, rapid concept prototyping, and concurrent business analysis, which ultimately influences innovation and business strategy”

Design Thinking; edited by Thomas Lockwood (2010)

eD sign thinking

Design Thinking in Visual

http://www.youtube.com/watch?v=uyDy-Qoiuo0

raniebokslag.wordpress.com

http://www.youtube.com/watch?v=0M35von4vH8

thinkshopblog.wordpress.com

kluwermediationblog.com

Mind Map

STRATEGY MAP

Does anyone remember these famous paragraph ever written in the Harvard Business Review in 1979?

• The essence of strategy formulation is coping with competition. Yet it is easy to view competition too narrowly and too pessimistically. While one sometimes hears executives complaining to the contrary, intense competition in an industry is neither co-incidence nor bad luck

• Moreover, in the fight for market share, competition is not manifested only in the other players. Rather, competition in an industry is rooted in its underlying economics, and competitive forces exist that go well beyond established combatants in a particular industry. Customers, suppliers, potential entrants, and substitute products are all competitors that may be more or less prominent or active depending on the industry.

You know the Author of those paragraphs

• The state of competition in an industry depends on five basic forces, ……

http://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy/ar/1

BUT, you mostly remember this VISUALLY

Using Visual Thinking for Ethical Selling

http://www.c2bdesign.com/images/visual-thinking/large/EthicalSelling_Wk1_PamSlim_ClaireBronson_web.jpg

divergentmba.wordpress.com

Using Visual Thinking for Business Meeting

http://www.c2bdesign.com/images/visual-thinking/large/measuringGreenhouseGasEmissions.jpg

Using Visual Thinking for CSR option

6 x 6 Rules

kelsocartography.com

6 x 6 Rules

kelsocartography.com

Business Development & Excellence

A source of company’s competitive advantage

CASE STUDY

Mission

• To create company’s competitive advantage by building a center of excellence

CASE STUDY

Strategy

1. Improving behaviors2. Bridging the gaps3. Connecting the dots

CASE STUDY

Strategy #1@ImprovingTheBehaviors

Input

Output

Process

CASE STUDY

Strategy #1@ImprovingTheBehaviors

Input

Output

Process

CASE STUDY

Strategy #2@ConnectingTheDots

HR

FINANCE

MARKETINGSALES

REGULATORY

CASE STUDY

Strategy #2@ConnectingTheDots

HR

FINANCE

MARKETINGSALES

REGULATORY

COLLABORATION

CASE STUDY

Strategy #3 @BridgingTheGaps

Functions Acvities:- Primary

(Marketing & Sales)

- Supporting (HR, Finance, Operation)

GOALS & OBJECTIVESGAPS

CASE STUDY

BRIDGE - SOLUTION

Strategy #3 @BridgingTheGaps

Functions Acvities:- Primary

(Marketing & Sales)

- Supporting (HR, Finance, Operation)

GOALS & OBJECTIVES

CASE STUDY

The Monkey Experiments

A Story About Why We’re Afraid of Doing Something Differently

A case of Organizational Behaviour

There was an experiment conducted at Behaviour Laboratorium, USA

In a medium size, clean and empty room, the Scientists insert few monkeys. In the room, there was only one pole at the center, with Banana on the top of it.At first, once the monkeys came into the room, they competed against each other to grab the banana. The strongest and fastest prevailed.

Then, the Scientists changed the scenario, they put the monkeys out of the room, and then they equipped the pole with barb wires, and they put new banana. Afterward, the monkey came in again, and tried to reach for the banana. But, they failed after several attempts. The barb wires prevented them to climb the pole.

The Scientists changed once more the scenario, they put the monkeys out of the room, and now they rubbed the pole with oils. Then the monkey came back again, and again, they tried to reach for the banana. They failed after several attempts. The oily pole couldn’t be climbed. They stopped to climb the pole

Looking at the monkey behaviour, the Scientists changed the scenario back to normal condition. The pole was in clean condition. Then they brought back the monkey into the room again.

However, something looked different......

Those monkeys didn’t try to climb the pole at all

The Scientists decided to bring in new monkeys to grab the banana. When the new monkeys came in, something interesting was going...

The old monkeys prevented the new monkeys to climb the pole, even tough the pole was clean and no hurdles.

Behaviour is formed by the environment and norms

However, many times the (unspoken) norms prevent us to do something differently – to grab the opportunity

Moral of the story: