Embed Size (px)
DESCRIPTION
This slideshow was used at the Cal State Fullerton Gianneschi Summer School for Nonprofits on July 13, 2012. This slideshow covers topics including why companies should be using social media, basics on social media voice, content, planning. Setting up basic social media tools, and touching on some advanced practices.
Citation preview
Making Your Media Social to Raise Your Visibility
Making Your Media Social to Raise Your Visibility
Peter J. KuoCommunications Associate
South Coast Repertory
Twitter: @PeterJKuo #SMVisible
Peter J. KuoCommunications Associate
South Coast Repertory
Twitter: @PeterJKuo #SMVisible
July 12, 2012July 12, 2012
Part I: Me, You and the Basics
Part II: Case Studies
Part III: Getting Started, Practical Tips
Part IV: Q & A
Part I: Me, You and the Basics
Part II: Case Studies
Part III: Getting Started, Practical Tips
Part IV: Q & A
My ExperienceMy Experience
Blogging since September 2003
Facebook since February 2005
Twitter since August 2008
YouTube since January 2010
Foursquare since April 2010
Blogging since September 2003
Facebook since February 2005
Twitter since August 2008
YouTube since January 2010
Foursquare since April 2010
Facebook StatsFacebook Stats
Nov. ’09: 550 LikesJul. ’12: 4700 LikesNov. ’09: 550 LikesJul. ’12: 4700 Likes
Twitter StatsTwitter Stats
Nov. ’09: 790 FollowersJul. ’12: 4450 FollowersNov. ’09: 790 FollowersJul. ’12: 4450 Followers
YouTube StatsYouTube Stats
Annual Views2009: 35,000 Views2010: 98,000 Views
2011: 143,000 Views
Annual Views2009: 35,000 Views2010: 98,000 Views
2011: 143,000 Views
Blog StatsBlog Stats
Annual Visits2010: 3,500 Visits
2011: 10,000 Visits2012: 7,200 Visits (to date)
Annual Visits2010: 3,500 Visits
2011: 10,000 Visits2012: 7,200 Visits (to date)
One Social Media Specialist’s OpinionOne Social Media Specialist’s Opinion
YouTuber: KeepOrJot 4,730 Subscribers 132,000 Video Views Comedy & Community
Twitter: PeterJKuo 625 Followers Conversation & Broadcasting
Facebook: Friends Personal and Family
YouTuber: KeepOrJot 4,730 Subscribers 132,000 Video Views Comedy & Community
Twitter: PeterJKuo 625 Followers Conversation & Broadcasting
Facebook: Friends Personal and Family
Getting to Know YouGetting to Know You Types of Non-Profits
Service/Volunteer Organizations Educational Organization Awareness/Advocacy Organization Health Service Organization
Staff Sizes 1 – 5 6 – 10 11 – 25 25+
Who is on Social Media? Highest Social Media Numbers?
Types of Non-Profits Service/Volunteer Organizations Educational Organization Awareness/Advocacy Organization Health Service Organization
Staff Sizes 1 – 5 6 – 10 11 – 25 25+
Who is on Social Media? Highest Social Media Numbers?
Why is Social Media Important for Any Company?
Why is Social Media Important for Any Company?
Statistic Facebook
8 years old 900 million users 20 minutes per visit
Twitter 6 years old 140 million active users 340 million tweets per day
YouTube 7 years old 100 million hours of video watched each day 72 hours of video uploaded every minute
Statistic Facebook
8 years old 900 million users 20 minutes per visit
Twitter 6 years old 140 million active users 340 million tweets per day
YouTube 7 years old 100 million hours of video watched each day 72 hours of video uploaded every minute
Brand Loyalty and TrustBrand Loyalty and Trust
Arts Patrons Survey 89% of arts patrons who say they follow an arts
organization on Facebook log on a few times a week. 69% find it important when an arts organization seems to
know them personally
Arts Patrons Survey 89% of arts patrons who say they follow an arts
organization on Facebook log on a few times a week. 69% find it important when an arts organization seems to
know them personally
Why is Social Media important for any company?
Why is Social Media important for any company?
Customers are becoming “audiences.” Audiences are changing how they get their
information. Marketing “subscriptions” are changing. Audiences are in control and are becoming
selective about how they get information and from who.
Customers are becoming “audiences.” Audiences are changing how they get their
information. Marketing “subscriptions” are changing. Audiences are in control and are becoming
selective about how they get information and from who.
Traditional SubscriptionTraditional Subscription
Why is Social Media important for any company?
Why is Social Media important for any company?
Communication is accessible, transparent and instant.
It is easier to listen to what people are saying about your organization.
People have direct access to you and know when you’re ignoring them.
You can hear peoples needs and respond to them faster.
Communication is accessible, transparent and instant.
It is easier to listen to what people are saying about your organization.
People have direct access to you and know when you’re ignoring them.
You can hear peoples needs and respond to them faster.
People are talking about you.People are talking about you.
People who interact with you want to talk to you!
Why is Social Media important for any company?
Why is Social Media important for any company?
Easy to set up. Easy to update text and
multimedia. Easy mobile access. Interface that audiences
are comfortable and feel trendy interacting on.
Easy to set up. Easy to update text and
multimedia. Easy mobile access. Interface that audiences
are comfortable and feel trendy interacting on.
Type & ClickType & Click
Where to start in Social Media
Where to start in Social Media
Quick Set-ups Yelp FourSquare Wikipedia
Regular Maintenance Facebook Twitter
Advance PR Social Media YouTube Blogging Pinterest
Quick Set-ups Yelp FourSquare Wikipedia
Regular Maintenance Facebook Twitter
Advance PR Social Media YouTube Blogging Pinterest
Where to start in Social Media
Where to start in Social Media
Time Management 10% of your marketing & PR departments time.
Social Media Goal Setting Friends & Follower, Interactions, Google Goal
Conversions, Increased Communication Social Media Tools
Google Analytics Facebook Insights bit.ly Tweet Deck HootSuite
Time Management 10% of your marketing & PR departments time.
Social Media Goal Setting Friends & Follower, Interactions, Google Goal
Conversions, Increased Communication Social Media Tools
Google Analytics Facebook Insights bit.ly Tweet Deck HootSuite
Plan Now or Suffer LaterPlan Now or Suffer Later
Plan Topics Plan Loosly But PLAN!
Plan Topics Plan Loosly But PLAN!
Track Your StatsTrack Your StatsFacebook Insights TwitterCounter.com
YouTube Insights TweetStats.com
Give your Social Media voice a personality
Give your Social Media voice a personality Find your company’s voice
Brand your Social Media with a promise Declare who’s behind Twitter & Facebook Based off your organization add humor,
compassion and/or intellect. LISTEN and respond
to everything. (almost) Social networking is not
just to reach out to patrons but to network with other related organizations.
Find your company’s voice Brand your Social Media with a promise Declare who’s behind Twitter & Facebook Based off your organization add humor,
compassion and/or intellect. LISTEN and respond
to everything. (almost) Social networking is not
just to reach out to patrons but to network with other related organizations.
Content GuideContent Guide
Types of Post Sales/News Humor Questions Relatable Opinions
Tag other organizations or people Look for content to share, or reasons to post
on other pages.
Types of Post Sales/News Humor Questions Relatable Opinions
Tag other organizations or people Look for content to share, or reasons to post
on other pages.
Break!Break! Next up: Case Studies
Facebook & Twitter: South Coast Repertory
YouTube: Anaheim Ballet
Blogging: 2amtheatre
Pinterest: PETA
Next up: Case Studies Facebook & Twitter:
South Coast Repertory YouTube:
Anaheim Ballet Blogging:
2amtheatre Pinterest:
PETA
Customize! FBML/iFramesCustomize! FBML/iFrames
Facebook TimelineFacebook Timeline
Facebook Ads & ContestFacebook Ads & Contest•Use ads to introduce new people to your page, not your website.
•Use contest to make your awareness go viral.
Talk Around Your MissionTalk Around Your Mission
Social Media TopicsSocial Media Topics
Talk History
Hot Topics
Talk History
Hot Topics
Twitter: Learn The LingoTwitter: Learn The Lingo
•#HashTag
•@Reply
•Retweets
•Meme
•#YOLO
•Check in
Listen With TweetDeck Listen With TweetDeck
Twitter: Stalk Your AudienceTwitter: Stalk Your Audience
Just Unfollow: Evaluate Your Current Audience
Friend or Follow: Find Your Audience
Qwitter: Chip Your Audience
Just Unfollow: Evaluate Your Current Audience
Friend or Follow: Find Your Audience
Qwitter: Chip Your Audience
YouTube: Anaheim BalletYouTube: Anaheim Ballet
Subscribers: 53k Views: 43M
Subscribers: 53k Views: 43M
YouTube Non-profit ProgramYouTube Non-profit Program
Customize
Raise Funds
Blogging: 2amtheatreBlogging: 2amtheatre
Community & Network Builder
Multiple Writers Article on and
Around Topics
Community & Network Builder
Multiple Writers Article on and
Around Topics
Pinterest: PETAPinterest: PETA
Vegetarian & Vegan
Cute Animals Celebrities & Pets Animal-Friendly Fashion
Vegetarian & Vegan
Cute Animals Celebrities & Pets Animal-Friendly Fashion
Tricks of the TradeTricks of the Trade
Link & Tag everything! Facebook: Events create a page of info
YouTube: Annotations connect videos. Twitter: .@replies expands readership Want something? Just ask!
Link & Tag everything! Facebook: Events create a page of info
YouTube: Annotations connect videos. Twitter: .@replies expands readership Want something? Just ask!
High School Musical or Glee?High School Musical or Glee?
Q&A and Contact InfoQ&A and Contact Info
QUESTIONS?
Peter J. KuoCommunications AssociateSouth Coast Repertory
Twitter:@PeterJKuo
E-mail: [email protected]
QUESTIONS?
Peter J. KuoCommunications AssociateSouth Coast Repertory
Twitter:@PeterJKuo
E-mail: [email protected]
