Twitter Steps to Enhance Social Media Visibility - Susanne Petersson

A preview hosted by Susanne Petersson

Do you

• Have great ideas you wish to share?

• Want to become more involved in key

issues/topics?

• Wish to know what all those #@’s mean?

Susanne Petersson 2

Twitter is a community

• Interact with established professionals

• Exchange ideas at the international level

• Gain insight from other thought leaders

Susanne Petersson 3

Follow these 6 Steps

Commit daily

Consider your topics

Select channel(s)

Reach other users

Type your ideas

Tweet the message

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Commit to daily

schedule

� Prepare toward a start date

� Incorporate into your routine

� 1 Tweet is more than 0

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Commit to daily

schedule

� Prepare toward a start date

� Incorporate into your routine

Schedule a time to concentrate

Total time per day – 10 minutes

� 1 Tweet is more than 0

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� Think about what you want to share

Your own ideas on a particular

subject

Influential thoughts in area of

expertise

Ideas from other users

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� Remove doubt about yourself

Twitter is a socio-economic and

organizational equalizer

Unhampered by extensive

profiles, job titles, or

accomplishment lists

Select channel(s)

� Designate where want tweets to be seen

� Read activity on interesting # channels

� Consider established versus

unique hash tag # terms

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Select channel(s)

� Designate where want tweets to be seen

Hash tags (#) are like radio/television

channels

A form of branding – choose wisely

#’s are avenues that reach

beyond your own circle

of influence

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Select channel(s)

� Read activity on interesting # channels

Activity provides insight into how

being used

Not all common business terms

are # (hash tagged)


Select channel(s)

� Consider established versus unique #

terms

Include relevant hash tags (#) in tweets

Your remarks will be found by others

interested in the # tagged

channel/topic

Establishing unique # may

be useful in private mode Susanne Petersson 12

Reach other Users

� Designate contacts, their circles of activity

Review activity of those admire, with whom

already converse, or would like to converse

� Add variety to your received

feeds

� Follow wisely


Reach other Users

� Add variety to your received feeds

Select individuals, organizations,

publications

Notate commonly used hash

tags in these circles – begin

using yourself


Reach other Users

� Designate contacts, their circles of activity

� Add variety to your received feeds

� Follow wisely

Possible to ‘un-follow’ at

any time


Type your ideas

� Statements over Queries

� Send ideas from others through your

network

� Maximum 140 characters per tweet


Type your ideas

� Statements over Queries

Sharing is more common than requesting

feedback

Queries more commonplace with LinkedIn


Type your ideas

� Send ideas from others through your

network

Re-tweets are activity

Select posts that resonate with you


Type your ideas

� Maximum 140 characters per tweet

When re-tweet, often the count includes

verbiage from headline

Couple with 1 - 2 hash tags per Tweet

Allow space for another to add

their comment


Tweet the Message

� It is not about the Numbers

� It is about Community


Tweet the Message

� It is not about the Numbers

� It is about Community

Learn perspectives of others

Follow those who are

relevant, in similar

discussions


Tweet the Message

� Check activity of users who:

Re-tweet or favorite your posts

Add you to a list

Decide to follow you


That’s it! – 6 Steps to follow

Commit daily


Select channel(s)

Reach other users

Type your ideas

Tweet the message

and, before you join the flock ..Susanne Petersson 23

About your User Profile

� Be easily found

Create an accurate handle

Professional profile picture,

relevant background

Links to own professional

social sites

Twitter is a portion of your

overall social presence (brand)Susanne Petersson 24

About your User Profile


� Be easily understood

Concise biography: your role,

contribution, expertise

Maximum 160 characters

Use # or @@@@ to identify topics,

channels, other profiles that

frequent or identify with

Susanne Petersson

I facilitate software and process improvement with

enthusiasm and conviction that motivates participants

to embrace positive change.

• As a LSSGB and MBA, I understand corporate dynamics

• As a certified trainer, I value the human element


Thank you!Thank you!Thank you!Thank you!

[email protected]@[email protected]@gmail.com

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