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Video Consumption is Rising Rapidly, Right Now:
• Online video consumption increased by 38% between May 2011 and May 2012.
• Nearly 80% of people watch online videos at least once a week.
• Estimates show that video will account for over half of Internet traffic by 2015 — nearly four times as much as regular browsing and email.
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Video Boosts Engagement Dramatically:
• Visitors spend twice as much time on pages that have video.
• Visitors are 85% more likely to purchase a product after watching a video.
• Videos in emails can double the rate of response (“click-through” to website via link)
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Video Drives Sharing:
• Videos are shared 12x more than links and text combined.
• Video is the most-shared brand content on Facebook.
• Posts with videos draw 3x more links than plain-text posts.
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Search Engines Love Video:
• Video content can make a page 53x more likely to appear on the first page of search engine results.
• Videos in search results have 41% higher click-through rates.
• YouTube accounts for almost 1/3 of Google searches.
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