Maximum Video Impact

How to use video to drive web-traffic

and market share

Agenda

• Video in action

• How to start

• Socialize

• Got traffic? Now what?

Viral Videos

Viral Videos

Viral Videos

Viral Videos

Viral Videos

Action plan

• Make it fun to talk about

• Current content or a new video?

• 90-120 seconds max

• Get them posted (lightreading.com)

• What do you do with the traffic?

Video 201

• Streaming

• Download

• DVD

• Keys to success– Format– Compression– Hosting

Video 201

Video 201

• Compression

Output size Bitrate File size

320x240 pixels 400kbps 3MB/minute

480x360 pixels 700kbps 5MB/minute

720x540 pixels 1000kbps 7.5MB/minute

Video 201

Social Networks

Action items

• Define your customer

• Identify where they web visit– Key word search, user groups, alexa rank

• Write a plan for those sites– Post, banner ad, affiliate,

• Execute

Auto Responders

Self Publishing Portals

Keys to success

– Harvest the full ecosystem

– Make it fun

– Deliver it flexibly

– Turn traffic into leads

Thank you

• Blair.zykan@alliedvaughn.com

• 303-324-7606

• www.alliedvaughn.com