Traction Channel 15: Introducing the Existing

Platform Strategy

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Have you ever thought about how you could take

advantage of the huge amount of attention that mega sites like Facebook

and Twitter attract?

If you have, you're not alone, and many people have managed to do so through

what is termed the 'existing platform strategy'. According to Justin Mares and Gabriel Weinberg, this strategy is one of the top 19 ways to generate new leads.

So, how does the existing platform strategy work?

The strategy involves tying your growth to

existing mega platforms by posting your content on them and grabbing

the attention of some of their millions of users.

If you think this could be a viable strategy for your business, the first step is to identify where your ideal

clients hang out, which should form the platform you target.

Some of the main platforms to consider include Facebook, Twitter, Pinterest, App store,

Foursquare, chrome browser, and various podcasts.

Getting a share of the attention on these platforms not always

easy so it’s a good idea to target new and upcoming platforms - if

you can spot them.

They will have less competition and your conversion rate will be a lot higher. You should also focus your efforts on getting

featured and achieving high rankings wherever possible.

Now you know how the existing platform strategy works,

do you think it could work in your case?

Its low-cost and relatively simple so you don't have a lot to lose by

giving it a try.