2. Fast-forward Two monkeys gave birth to the first ever man who
after sometime learnt to settle down at one place with other men
and women around thereby creating a market for goods and services
3. Initially people use to live insmall-small groups spread across
the world 4. Each group was a market in itself, disconnected from
the rest, it had its own set of small marketers 5. The only source
of information were the chit chats they use to share and the only
way anyone would hear about a product was from their friends and
family 6. Marketer These chit chats were natural and organic
conversations, marketers had no means of encouraging or influencing
it 7. Word-of-mouth was the most credible and influencing source
ofinformationYou must This is goodcheck out thestuff, I must new
stuff atbuy this! shop no. 11 Shop11 8. Butword-of-mouth wouldnt
spread far and wide 9. Marketers that werepopular and weredoing
well in onemarket 10. Were not known to anyone in another 11. As a
result, no marketer could become big enough to benefit from
economies of scale and the market wasnt truly competitive 12. and
then 13. Things Changed 14. People started staying in bigger groups
closer to each other 15. Television and newspaper came 16. National
and global marketers emerged and mass marketing was born as the
samemarketers could now talk to consumers from differentgroups 17.
Markets became truly competitive and a lot of effort had to be put
in on marketing to create a differentiated brand organic, fat free,
low calorie, highprotein, bigger, tastier eggs! eggseggs 18. As a
result, big-global players emerged and enjoyed a monopolistic like
market as they had enough money to spend on marketing keepingsmall
and new players under their feet 19. The picture shown by these
marketers was not regarded credible byconsumers because of their
false promises Sir! Our latest mirror helps youloose weightWhat the
instantly!hell! 20. and then 21. Things Changed 22. With advent of
internet, each person was connected to and was talking with many
others 23. Consumer opinions for and against brands were spreading
faster and wider than ever as people could talk with the entire
world on the internet thereby influencing each others purchase
decisions This sucks! Dont buythis.This isawesome! Buy this. 24.
Nowword-of-mouth was spreading far and wide 25. Multibillion dollar
marketers, if not liked, were thrown down by consumers overnight.
Good marketers were getting overnight popularity without spending
any marketing money. 26. For the first time smaller-mouse-sized
marketers became big enough to make the otherwise bigger ones dance
to their tunes 27. Marketing and business was changing foreverand
some marketerswere fast at reachingnew heights 28. Others found
their way out of market!
