2. Fast-forward
Two monkeys gave birth to the first ever man who after some time
learnt to settle down at one place with other men and women around
thereby creating a market for goods and services
3. Initially people use to live in small-small groups spread across
the world
4. Each group was a market in itself, disconnected from the rest,
it had its own set of small marketers
5. The only source of information were the chit chats they use to
share and the only way anyone would hear about a product was from
their friends and family
6. Marketer
These chit chats were natural and organic conversations, marketers
had no means of encouraging or influencing it
7. Word-of-mouth was the most credible and influencing source of
information
You must check out the new stuff at shop no. 11
This is good stuff, I must buy this!
Shop
11
8. But
word-of-mouth wouldnt spread far and wide
9. Marketers that were popular and were doing well in one
market
10. Were not known to anyone in another
11. As a result, no marketer could become big enough to benefit
from economies of scale and the market wasnt truly
competitive
12. and then
13. Things Changed
14. People started staying in bigger groups closer to each
other
15. Television and newspaper came
16. National and global marketers emerged and mass marketing was
born as the same marketers could now talk to consumers from
different groups
17. Markets became truly competitive and a lot of effort had to be
put in on marketing to create a differentiated brand
organic, fat free, low calorie, high protein, bigger, tastier
eggs!
eggs
eggs
18. As a result, big-global players emerged and enjoyed a
monopolistic like market as they had enough money to spend on
marketing keeping small and new players under their feet
19. The picture shown by these marketers was not regarded credible
by consumers because of their false promises
Sir! Our latest mirror helps you loose weight instantly!
What the hell!
20. and then
21. Things Changed
22. With advent of internet, each person was connected to and was
talking with many others
23. Consumer opinions for and against brands were spreading faster
and wider than ever as people could talk with the entire world on
the internet thereby influencing each others purchase
decisions
This sucks! Dont buy this.
This is awesome! Buy this.
24. Now
word-of-mouth was spreading far and wide
25. Multibillion dollar marketers, if not liked, were thrown down
by consumers overnight. Good marketers were getting over night
popularity without spending any marketing money.
26. For the first time smaller-mouse-sized marketers became big
enough to make the otherwise bigger ones dance to their tunes
27. Marketing and business was changing forever and some marketers
were fast at reaching new heights
28. Others found their way out of market!
