These are your customers

Some are satisfied Some are delighted Some are dissatisfied

Some are fuming

But they understand their problems and needs

At times, they can generate more ideas than an organization internally can

Invite them to an online community

Connect them with each other

Initiate discussions, set directions, throw pointers and moderate

That’s a great response, let’s refine and vote for top ideas.

Encourage and incentivize Its not just the reward, but, the empowerment, the recognition, and, the creative

involvement that makes them participate

As a result of collective discussion and ideation, most latent needs and most approved ideas will emerge which can then be quantitatively verified

What do you get? Not that research is useless, just that simple things can be useful too

Collective intelligence and creativity of various customers

Customer feedback and qualitative insights into their unserved needs

Enhanced brand image as your customers feel involved and special