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Designing Programmes for People Michael Field Director Michael Field Consulting

The psychology of behavioural change and engaging people

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It is often the case that we build programmes and then try to work out how to fit people into them, but we need to do it the other way around. Firstly, understanding what drives human engagement, then how to get them to join you on the journey.

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Page 1: The psychology of behavioural change and engaging people

Designing Programmes for People

Michael FieldDirector

Michael Field Consulting

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Actively Engaged Actively Disengaged

Everyone else

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LogicEmotion

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