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C O N F I D E N T I A L
THE PROMISE OF CROWDSOURCING: 7 THINGS WE STILL NEED TO DO
(+3 PREDICTIONS)
By Shelley Kuipers. Crowdsourcing Week Global. 21 April, 2015. Singapore.
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If you could rethink the last 10 years What would you change?
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Shelley Kuipers
BUT FIRST, AN INTRODUCTION
Crowdsourcing thought leader • Entrepreneur • Investor
Now… Co-Founder of Better Ventures
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THE PROMISE OF CROWDSOURCING
7 THINGS WE STILL NEED TO DO
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We need to consolidate, there are too many me-too companies. ACTION Look at your peers, join forces, be open.
1. CONSOLIDATION
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We need to innovate our industry, our value propositions, our business models. ACTION Be honest about what’s not working, throw it out, start over, just be better.
2. INNOVATION
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We need to take responsibility for the crowd compensation models we’ve created. ACTION Ensure they are focused on long term benefit to crowd participants; aim for more than fair reward for contributions, they are our lifeblood.
3. RESPONSIBILITY
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We need to ramp up our efforts on encouraging broad adoption by global organizations. ACTION Be a marketer, an evangelist, make ambitious commitments.
4. ADOPTION
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We need to focus the majority of our efforts on delivering value to our stakeholders. ACTION Be a doer, a producer, follow through on your commitments, over deliver and walk the talk.
5. VALUE
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We need to move beyond ‘big data’, what the hell are we doing with it? ACTION Focus on measureable results, sustainable value creation, being winners.
6. RESULTS
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We need more BIG ideas, not more ‘crowdsourcing platforms’, who cares. ACTION Roll up your sleeves, get to work, think BIG and be BOLD. Fear is your friend!
7. IDEA (BIG)
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“To do good, you actually have to do something.” – Yvon Chouinard
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MY 3 PREDICTIONS
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There will be breakouts amongst us. (and if we don’t break out or perhaps join forces, some of us will fail).
1. BREAKOUTS
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There will be the development of new intelligence mechanisms. (shifting from big data to intelligence).
2. INTELLIGENCE
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First came Content, and then Community, NOW it’s time for Commerce. (it’s the next step, products tagged & ingested for seamless purchase – or pre-purchase).
3. COMMERCE
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REIMAGINING, REDESIGNING, REBUILDING THE ENTIRE CROWD STACK
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“Fashion is like walking a tightrope. You risk falling off into the ridiculous, but if you stay on you triumph.” –Vivienne Westwood
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Questions?
LET’S TALK!
