Crowdsourcing - Digg

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  • 1.Crowdsourcing Team B

2. 3. Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our communityDigg.com

    • User driven social content and news website
    • All the content is submitted by the community
    • Users can Digg and Bury content
    • Submissions ranked by the votes

Company Overview 4. 5.

  • Higher involvement with Facebook fans
    • Average Facebook user spends 5 minutes more logged in than other users
  • 23% Increase on mobile after launch of IOS app with Newsroom integration
  • 51% direct traffic 13 million times every month someone types Digg.com into a browser
  • Digg Newsrooms (launched September 2011) page views per visit up 3x vs classic Digg

But Digg Today 6. Unique Visitors 7. What is happening now? 8. Popular Forms of Crowdsourcing Based on post-hoc analysis Comfort expressed by the patients during initial lens dispensing and follow-up visits. Encyclopedia Media Content Software Development News 9. Key Drivers Based on post-hoc analysis Comfort expressed by the patients during initial lens dispensing and follow-up visits. 10. Traditional News versus Digg Based on post-hoc analysis Comfort expressed by the patients during initial lens dispensing and follow-up visits. 11. Reddit Based on post-hoc analysis Comfort expressed by the patients during initial lens dispensing and follow-up visits. Reddit is a social newswebsite where the registered users submit content, in the form of either a link or a text "self" post. Other users then vote the submission "up" or "down," which is used to rank the post and determine its position on the site's pages and front page. 12. Digg versus Reddit Based on post-hoc analysis Comfort expressed by the patients during initial lens dispensing and follow-up visits. 13. StumbleUpon Based on post-hoc analysis Comfort expressed by the patients during initial lens dispensing and follow-up visits. StumbleUpon is a discovery enginethat finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests using peer-sourcing and social networking principles. 14. Digg versus StumbleUpon Based on post-hoc analysis Comfort expressed by the patients during initial lens dispensing and follow-up visits. 15. Main Tends Main Trends Short Tail Long Tail 16. Tools and ideas Short Tail Crowdsourcing

  • Too many different interests among users
  • Broad scope of news means low relevance for majority of users

Heavy concentration of content posted by few users publisher-like effect 17. Tools and ideas Long Tail Crowdsourcing

  • Common interests among users
  • Narrow scope of news means higher relevance for majority of users

Little concentration of content posted by users true crowdsourcing effect 18. What To Keep

  • Popularity mechanism
  • Allow everyone to digg and no-one to bury
  • Social-network concept
  • Enforce communities on and off site
  • Newswire
  • Constant update feed

19. What To Change

  • Customize your profile section based on customers preferences
  • Personal communities
  • Personalized homepage
  • Follow-ups
  • MyNews
  • Push popular content under general news
  • Democratization
  • Avoid publisher-like effects
  • Content discovery assistant
  • Bookmarking + search engine

20. Thank you very much!!!