Ugc & crowdsourcing

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  • 1. UGC & Crowdsourcing Things to think about in the next 15 minutes of brainstorming joy With thanks to Google/images throughout
  • 2.
    • What do you actually want your users to do?
    • Do they all do the same thing?
    YES INDEEDY!
  • 3.
    • How can you make it as easy as possible for them to be creative?
    • .Or make the payoff nice and juicy?
  • 4.
    • How can you give people ideas/inspiration for their content?
    • Do you need to?
  • 5.
    • Does your audience actually use the platforms you are planning to use?
  • 6.
    • Whats your role as the host?
    • Whats your relationship with the community?
  • 7.
    • Remember the legals!
    • - protection of minors
    • - libel, defamation, copyright
    • - to moderate or not to moderate that is the question
  • 8.
    • Whats the worst that could happen?
    Seriously
  • 9.
    • If you build it.they wont come.
    • How will you let people know about your UGC/crowdsourcing campaign?
  • 10.
    • What does a sucessful project look like?
    • Numbers? Assets?
    • Buzz?