STYLIGHT Heartbeat @ K% E-Commerce Conference

Fashion Discovery.Insights from building a more engaging STYLIGHT.

Benjamin Güntherstylight.de/benni@b_guenther

K5

Max Müllerstylight.de/nonsquared@nonsquared

How to create relevance and a more engaging experience on a search-optimized fashion site?On STYLIGHT users can browse through more than 300.000 products. So far we optimized the site for search, mostly intend based-search.

Challenge

Fashion discovery with friends and like-minded people.Heartbeat is targeted towards fashion lovers that enjoy discovering fashion and curating their favorite articles in one place.

Idea

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8Super beautiful & data loving

Appeal to vanity Tap into an existing community

Ridiculously easy to use

Embrace your users' feedback

From search to discovery

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Super beautiful & data loving

Tap into an existing community



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Weekly awarded hearts on STYLIGHT

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End/ Thanks for your attention!We are looking forward to your questions!

Benjamin Güntherstylight.de/benni@b_guenther

Max Müllerstylight.de/nonsquared@nonsquared

Business

STYLIGHT Heartbeat @ K% E-Commerce Conference