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STRATEGIC MARKETING PLAN TEMPLATEKnowledge Consolidation and Business Orientation
Credits
Adam c Gross April Dunford
Strategy without tactics is the slowest route to victory
Tactics without strategy is the noise before defeat
-Tsun zhu
Aim Capture ultimate product goal Establish a transformational narrative Articulate offering and identify
beachhead Identify correct and incorrect audience Determine a solution facet that is unique
Marketing Agenda
What is our endgame?
Emotive – Strategic Matrix
Low Strategic/H
igh Emotive
High Strategic/H
igh Emotive
Low Strategic/L
ow Emotive
High Strategic/L
ow Emotive
Where do we want to end up and how ?
Preferred Path
Low Strategic/H
igh Emotive
High Strategic/H
igh Emotive
Low Strategic/L
ow Emotive
High Strategic/L
ow Emotive
Ex AppleTesla
Microsoft
Salesforce
OraclePaytmTally
Enfield
Maruti
We Here ?
AmazonGoogle
… end game is to be uber in terms of
Consumer Experience & Ecosystem Consolidation
With a vision of defining the standards & platform for xxindustryxx alleviating frustration in xxxxxxxxxxxxxxx
With a goal of simple automation that is Generic Exclusive and Expandable
Marketing Narrative
How do we lead?
Narrative Strength National Transformation
Agrarian->Industrial->Information->Innovation
Business Transformation - Operation Manual ->Automation->System->Process
Energy Sector Transformation Supply->Distribution->Demand->Grid
???? Industry Transformation ????->????->????->
What is the purpose of our effort ?
Create a new approach /enhance an existing approach to xxxxxxx through xxxxxxxx
Marketing Position
How do you want to be remembered ?
Parameters of PositioningOffering• Product or
Service• Who is it for ?
Segment• What Industry?• What Size ?• What Need ?
Category• Hardware or
Software• What purpose ?
Benefit• Is it Consistently
Proven ?• Is it Compelling ?
Differentiation• Is it
Straightforward ?• Is it
Understandable ?• Is it Better ?
Alternatives• What is current
solution ?
Exclusions• Who we are not
for ?
Marketing Position leads to…
VisionValue Proposition
Tag LineBrandingMessage
Sample StatementWe offer xxxx heads in multi chain outlets (segment) facing day to day problem of unexpected xxxx an advisory service for xxxxxxx using xxxxxxx
Marketing Spotlight
What is the one thing you wish to reinforce ?
Spotlight Options Special Ingredients
Components Process Co-Branding
Unique use cases Functional Flows Usage Scenarios
Innovations Integrations Architectures
