Social Media Strategy Presentation for the Business Collaboration Forums 2009

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This is the slideshow that Belinda Jackson of Web Chameleon and I presented at the Business Collaboration Forums 2009 in Newcastle and on the Central Coast of NSW.

Text of Social Media Strategy Presentation for the Business Collaboration Forums 2009

  • 1. Business Collaboration Forum.September 2009
    My business doesnt need a social media strategy

2. Business Collaboration Forum.September 2009
14% of people trust ads
76% of people trust customer recommendations
3. Business Collaboration Forum.September 2009
Does your business need a social media strategy?
4. Business Collaboration Forum.September 2009
Does your business need a social media strategy?
Flickr: PhotoJonny
5. Business Collaboration Forum.September 2009
Does your business need a social media strategy?
I have no idea what youre talking about.
6. Business Collaboration Forum.September 2009
Does your business need a social media strategy?
I have no idea what youre talking about.
My business has an integrated and effective social
media strategy and it has been really helpful for the
growth of our business.
7. Business Collaboration Forum.September 2009
Does your business need a social media strategy?
I have no idea what youre talking about.
My business has an integrated and effective social
media strategy and it has been really helpful for the
growth of our business.
Social media is a toss and a complete waste of time,
both for myself and my employees. We dont need
a social media strategy.
8. Business Collaboration Forum.September 2009
But with so many social media and social networking options these days, which one(s):
9. Business Collaboration Forum.September 2009
But with so many social media and social networking options these days, which one(s):

  • best suits your business

10. target your market most effectively, 11. and how the hell are you going to find the team to get involved with it all????
12. Business Collaboration Forum.September 2009
Wikipedia (in itself a social media platform) describes social media as:
online content created by people using highly accessible and scalable publishing technologies.
13. Business Collaboration Forum.September 2009
Wikipedia (in itself a social media platform) describes social media as:
a shift in how people discover, read and share news, information and content; it supports the human need for social interaction with technology.
14. Business Collaboration Forum.September 2009
Wikipedia (in itself a social media platform) describes social media as:
Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.
15. Business Collaboration Forum.September 2009
Bored yet?
Photo courtesy www.r3n3.net
16. Business Collaboration Forum.September 2009
OK let me show you how this can really work for your business
17. 18. Business Collaboration Forum.September 2009
Australians LOVE social networking
1 out of 2 Australians use social media.
19. Business Collaboration Forum.September 2009
Australians LOVE social networking
On average, Aussies are members of more than 2 different social networking platforms.
20. Business Collaboration Forum.September 2009
In fact, 2/3 of the global internet population use social networks.
21. Business Collaboration Forum.September 2009
So which platform do you need?
22. Business Collaboration Forum.September 2009
Like all marketing, social media strategy should be geared towards your target market.
23. Business Collaboration Forum.September 2009
Facebook is the most popular social networking platform in Australia.
24. Business Collaboration Forum.September 2009
In May 2009, Facebook had
5 million users in Australia.
25. Business Collaboration Forum.September 2009
57% of Facebook users in Australia are female, 43% male.
26. Business Collaboration Forum.September 2009
56% have a household income of more than $75,000.
27. Business Collaboration Forum.September 2009
34% have a household income of more than $100,000.
28. Business Collaboration Forum.September 2009
If Facebook was a country, it would be the 4th most populated on Earth.
29. 30. 31. Business Collaboration Forum.September 2009
Facebook Ads
Very targeted. Very good value.
32. Business Collaboration Forum.September 2009
48% of MySpace users are under
25 years old.
33. Business Collaboration Forum.September 2009
MySpaces females outnumber males in Australia: 59% to 41%.
34. Business Collaboration Forum.September 2009
Less than 19% of users household income is more than $100,000.
35. Business Collaboration Forum.September 2009
Most adult users are interested in bands and artists MySpace pages.
36. Business Collaboration Forum.September 2009
But MySpace users still spend more time on it than other platforms.
37. Business Collaboration Forum.September 2009
Twitter is the biggest mover and shaker in social media right now.
38. Business Collaboration Forum.September 2009
250,000 Australians joined between February and May 2009.
39. Business Collaboration Forum.September 2009
This represents a growth of 1067% to May 2009.
40. Business Collaboration Forum.September 2009
More males than females are Tweeters 57% to 43%.
41. Business Collaboration Forum.September 2009
And they tend to be a bit older with 1/3 of users ages between 35 & 44.
42. 43. Business Collaboration Forum.September 2009
This sentence is 140 characters, it's not that many but it's still enough to get your point across, you just have to be succinct & focussed.
44. Business Collaboration Forum.September 2009
LinkedIn is the social media platform for professional people.
45. Business Collaboration Forum.September 2009
637,000 Australians are LinkedIn and it is growing at 23% to May 2009.
46. Business Collaboration Forum.September 2009
Average age is 41, 80% have tertiary education,
47. Business Collaboration Forum.September 2009
and the average household income of LinkedIn users is $110,000.
48. Business Collaboration Forum.September 2009
And if you have content, either photos or videos to share with your customers (and have them share with you)
49. Business Collaboration Forum.September 2009
There were 3.6 billion photos on Flickr in June 2009.
50. Business Collaboration Forum.September 2009
But the real success story of content sharing and the one you should SERIOUSLY consider being a part of is
51. Business Collaboration Forum.September 2009
52. Business Collaboration Forum.September 2009
13 hours of video is uploaded to YouTube every minute.
53. Business Collaboration Forum.September 2009
To watch every YouTube video would take you more than 412 years.
54. Business Collaboration Forum.September 2009
100 million videos are viewed on YouTube every day.
55. Business Collaboration Forum.September 2009
Chances are none of these audiences know you or your business right now.
56. Business Collaboration Forum.September 2009
While 93% of social media users believe that a company should have a presence in social media,
only 18% of Australian organisations have a social media strategy.
57. Business Collaboration Forum.September 2009
And the best part of social media strategy?
All of the platforms I just talked about are 100% FREE.
58. Business Collaboration Forum.September 2009
The Rules?
Marketing your Marketing
Managing your Marketing
Measuring your Marketing
Integrating your Marketing
59. Business Collaboration Forum.September 2009
Nick Bowditch
www.nickbowditchtravel.com
www.twitter.com/nickbowditch
www.facebook.com/australiasfamilytravelexpert
www.linkedin.com/in/nickbowditch
Belinda Jackson
www.webchameleon.com
www.twitter.com/webchameleon
www.facebook.com/webchameleon
www.linkedin.com/in/webchameleon