1. 2011 IBM Collaboration Solutions Directions and Strategy Charlie Hill CTO, IBM Collaboration Solutions

2. Were at the beginning of a new era for social Internet innovators who are re-imagining and re-inventing a Web of people and places, looking beyond documents and websites. John Doerr, Partner, KPCB Top 10 Mobile Internet Trends (Feb 2011) http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011 3. Social Business is driven by exceptional experiences Realized through Business outcomes Deepen client relationshipsDrive operational effectiveness Optimize your workforce Exceptional Web Experiences Exceptional Work Experiences Enable nimbleemployeeexperiences P eer to peer, in teams and processes, with customers and partners, and with the company overall (performance, reputation) Enable engagingcustomerexperiences S elf-service, with other customers, with company representatives, and with thecompany overall (revenue, brand, reputation) IBM Social Business Framework A modular and open set of capabilities that accelerate the development of advanced Social Business solutionsEnabledby 4. IBM's Social Business Framework is being designed to make iteasyandprofitablefor IBM customers to capitalize on Social Business opportunities Differentiated by...

IBM's deep understanding of Social Business strategy, roles and processes

5. Exceptional user experiences and mobility 6. Unmatched capabilities for social interaction, content management and insight 7. Robust identity management, governance, compliance and security capabilities 8. The ability to integrate industry-leading capabilities in business analytics, commerce, enterprise content management, and others 9. A compelling approach to developing, deploying and managing solutions 10. A vibrant ecosystem of employees, business partners and customers 11. Social Business Foundation Technologies Enable data capture, analysis and collaboration Social Business capabilities User Experience and Mobility Social Business Solutions Transform business processes using social technologies Cooperative Application Technologies Integrate business functions with the social infrastructure Governance, Complianceand Security Identity Integrationand Management Interaction Content Insight Solution planning, design and development Solution delivery and managementHybrid model supporting cloud and on premises components Business process management Information management Business analytics and optimization Roles Processes Applications Strategy Change Management 12. Key technical directions

Social

13. Mobile 14. Accelerated development 15. Social capabilities transform the experience

Enabling interactionsthrough online social networks

Rich user profiles and social methods to collaborate, share and reuse content

Enhancing situational awarenessbyanalyzing social data

Consumer insight

16. Expertise location 17. Recommendations Supporting contextual collaborationby integrating social capabilitiesinto business applications

Communities

18. Microblogging, social sharing 19. Unified communications 20. IBM Project Vulcan Delivering an exceptional work experience

Integrated collaboration experience

21. Integrated mobile suite optimized for smart phone devices 22. Activity Streams social aggregation for the enterprise 23. Embedded Experiences 24. Ease of extensibility 25. Social analytics 26. Attention management 27. Act and collaborate in context File sharing embedded experience in email Reach your entire collaboration environment from one URL 28. Home Page Mail widget for inbox access Calendar widget Enterprise Activity Stream Filters help to sift through content quickly. 29. Share Box Share Box is available from any destination. 30. Built-in unified communications Pervasive access to unified communications capabilities 31. Integrated collaborative editing Collaborative, simultaneous editing with commenting and tasks 32. Common, extensible, navigation Quick Look dropdowns for mail, calendar, people and places triggered on hover Apps menu includes all other applications a user has access to including third-party extensions Site-wide settings, identity and access to My Profile 33. Key technical directions

Social

34. Mobile 35. Accelerated development 36. In the past Today and tomorrow Only a few devices supported Many device platforms & form factors (Smartphones, tablets, etc) Communication focused devicesSocial and collaboration focused devices Phone, mail, calendar contacts,chat, SMS Social collaboration, meetings, VoIP, video Enterprise owned & controlled devices Bring your own device but enterprise controls management & security policies Mobile landscape and trendsThese changes are driving shifts in expectations for enterprise mobility 37. Mobile landscape and trendsAccess to mobility solutions changes the way that employees can work Reply e-Mail Locate Project Expert Check Tomorrows Schedule Check meeting details Attend a Web Meeting Check Project Details Update Meeting Minutes Private Chat to Expert Update Project Tasks Lotus Notes Lotus Notes Traveler Lotus Mobile Connect Lotus Sametime Lotus Connections Update Biz Blog Roaming VPN Travel Customer Home Office Travel 38. Fastest growing business mobile email platform (IDC, September 2010) Lotus Notes Traveler product has seen a tremendous spike in interest and supports iPhone, iPad, Symbian, and Windows Mobile, and launched its Android Beta in June 2010. iPhone and Nokia ESeries devices have been key for IBM in 2010, and Android will have an impact in 2011. In general, IBM is experiencing successful adoption of Notes Traveler as about half of its customer base migrated to Notes/Domino 8.5x. Mobile landscape and trendsLotus is well positioned to help enterprises harness these trends 39. Lotus Mobile StrategyEnabling users to participate in social business on the move

Acomprehensive solutionfor Social Business delivered as first-class mobile platform experiences

40. Madeavailable on leading devicesthrough the device platforms' associated distribution channel 41. Supported byapplication development toolsto help partners and customers reach their mobile user base by mobilize their information and applications 42. Complete withenterprise governance capabilitiesthat are easily managed on premises, hosted, or in the cloud 43. Mobile Solution for Collaboration Enabling employees to participate in social business on the move pda.png phone.png Social Business Applications Zero-Install Web Applications Installable Mobile Applications Mail Social XPages, Portlets, Mail, Calendar, Contacts, Chat, Meetings, Activities, Blogs, Wikis, Forums ... Activity Stream, Embedded Experiences, Application Launcher IBM Social Business Toolkit Device Platforms Device Management Apple Nokia Connectivity, Management, Security IBM Lotus Traveler Android Research in Motion On premises LotusLive Delivery Methods Calendar Meetings UC 44. Lotus Mobile Solution for Collaboration First-class mobile experiences delivered to leading devices

Communication via email, instant messaging, meetings, voice and video

45. Personal management of calendar, contacts and tasks 46. Mobile-optimized experiences for online meetings and collaborative document editing 47. Innovative and open-standards based social networking, centered around a converged activity stream for delivering notifications 48. Lotus Mobile Solution Email, Calendar and Contacts IBM Lotus Traveler for push-based access to email and calendar

Quick access to email (including attachments), calendar, address book, journal and to-do list for Lotus mobile users, either through on-premises IBM Lotus Domino deployments, in the cloud with IBM LotusLive Notes or a mixed hybrid environment.

49. A no-charge mobile solution for entitled Lotus Notes and Domino customers 2011 Next

Nokia Symbian 3enhancements

50. Android enhancements

Calendar Invitation Creations

51. Domino Encrypted Mail 52. Widgets (Calendar, Mail) 53. G2 and G3 Languages Corporate Lookup for Groups 2011 Next +

High Availability andfailover

54. iPhone partial wipe 55. Android Calendar Month view 56. Lotus Mobile Solution Instant Messaging IBM Lotus Sametime for access to chat, voice and video

Collaborate in real time - virtually anywhere you are working. The Sametime mobile client extends many of the capabilities available from the desktop Sametime client to key mobile devices.

2011 Next

Installable application for Android

2011 Next +

Installable application for Apple iOS

57. Installable application for Symbian 3 Future

Audio and video

58. Lotus Mobile Solution Mobile Meetings Optimized experiences for online meetings and document sharing

Access to meetings functionality on mobile devices

Participate in online meetings

59. View content, add comments 60. Launch from other applications such as calendar

2011 Next

RIM Blackberry application

61. Browser access from iPhone/iPad2011 Next+

Browser access fromAndroid

62. Enhancements Future

Audio and video

63.

Mobile access to enterprise social collaboration services

64. Available now

Browser application for Android, iOS, and Symbian

2011 Next

Installable application for major platforms

65. Activity Stream and Embedded Experience Lotus Mobile Solution Enterprise Social Collaboration First-class mobile platform experience for Social Business 66.

Full-featured access to IBM Lotus applications, including deep integration with device capabilities

Desktop widgets, etc

Policy-based management of key capabilities

Device password requirements

67. Lockout after incorrect login attempts 68. Administrative wipe of device, application and/or cards Managing enterprise risk Installable applications provide high function with managed capabilities 69. Key technical directions

Social

70. Mobile 71. Accelerated development 72. Approach to accelerated development

Make the new generation of applications easy to build

Productive tools

73. Powerful and consistent APIs 74. Integration capabilities Fast-start options for Social Business developers

Ready to use appliances in the cloud for developers

75. Attractive licensing for developers Vibrant community engagement WebSphere Portlet Factory Domino Designer 76. Technical strategy Extend existing platforms with social capabilities

Simplify thestack, emphasizing a focused set of common technologies across IBM and third-party capabilities

77. Make it easy for (lots of) developers to build Social Business applications improve developer productivity and increase skills availability for our customersAnevolutionary strategy creates many opportunities for developers

Enhance existing applications with new capabilities without rewriting

78. Create entirely new applications with existing skills and technology investments 79. Start the journey today with current IBM products 80. Technical strategy Lead the industry with open standards for Social Business

A commitment to drive and leverage open web standards

Maximize choice, agility, and ease of integration

81. Drive enterprise innovationand leverage rapid innovation on the web 82. Minimize incremental costof targeting additional desktop and mobile platforms 83. Leverage dominant skillsetsbased around web technologiesEnabling the next generation of socially-enabled solutions on customers' existing investments and heterogeneous infrastructures 84. A runtime-agnostic approach allows you to use established runtime technologies: Java, Domino, etc. HTML5 ARIA SAML Atom 85. Introducing the IBM Social Business Toolkit We're creating a common API for Social Business solution development that will be capable of integrating not only the core social modules, but also IBM and partner value-added modules! IBM Social Business Core Modules IBM Social Business Toolkit APIs Solutions Services and Support IBM Value-Added Modules Partner Value-Added Modules 86. Introducing the IBM Social Business Toolkit

Brings together a set of strategic social APIs to simplify development

87. APIs for Connections, Sametime, Domino, Quickr, etc. services with new cross-product capabilities coming soon 88. Runtime enablementin Lotus Domino, WebSphere Portal, Lotus Connections, and LotusLive as well as mobile runtime support 89. Tooling supportfor Web, Domino and Java developers 90. Leverages technology consistency in IBM products

APIs based on web patterns including JSON, ATOM, REST

91. Runtime technologies such as OSGi, Dojo, HTML 92. Tooling based on Eclipse IBM Social Business Toolkit APIs 93. Coming soon:New unified APIs for the IBM Social Business Toolkit

New APIs and services designed to help developers buildunified user experiencesandconsistent extensibilityindependent of product, delivery model (cloud, on-premises), and client type (desktop client, browser, mobile)

94. Activity Streams API available now on Greenhouse for developer use 95. First GA releases planned for Connections Next, Notes Next... Activity Streams Embedded Experiences Share Box 96.

Maximize speed and minimize development costs for partners and customers by enabling mobile extension development through familiar and open technologies

97. IBM Social Business Toolkit is designed to address key mobile capabilities

Deliver notifications and embedded experiences consistently using an extensibilitymodel for mobile that is the same as on desktop browser and clients

98. Abstract embedded experiences and adapt to specific device experiences 99. Access to social and device capabilities through web programming standards Lowering the cost of mobilizing applications R each users by mobilizing enterprise information and applications 100. Lowering the cost of mobilizing applications Working with embedded experiences in a mobile environment

Leveraging the same open extensibility model as the desktop browser and install clients

101. Gadgets linked in context to the activity stream to provide:

CRM

102. HR 103. Customer support 104. Document management 105. Workflow 106. Rich media 107. And more . . .Same gadget, different experiences on different platforms 108. Extensibility through Activity Stream 109. Platform optimized and independent 110. Accelerated development Supporting the tools you already use Portlet Factory Portlets and Widgets Domino Designer XPages Work with third-party SDKs IBM Customer Experience Suite IBM Lotus Notes IBM Lotus Domino Third-Party Development Environments IBM Social Business Core Modules IBM Social Business Toolkit APIs Solutions Services and Support IBM Value-Added Modules Partner Value-Added Modules 111. Lotus Domino + XPages + Domino Designer The RADD platform for developing collaborative workflow applications

Seamless integration with Social Business services

Access to Connections though REST services and single sign-on

112. Easy integration planned with the new Social Business Toolkit APIs 113. Supports key standards: Dojo, OSGi, etc. 114. A production-proven, performant, NoSQL store! 115. The XPages Extension Library on openNTF provides unmatched productivity for writing OneUI, standards-based, socially-enabled applications Future directions

New Web 2.0 templates on OpenNTF (available now/coming soon)

116. Plan to provide an OpenSocial container, participate in embedded experiences, and generate gadgets out of XPages (Domino Next) 117. Plan to provide data access through REST services, including calendaring and other higher level services (Domino Next) 118. Lowering the cost of mobilizing applications Using Domino XPages to create mobile ready applications

Build mobile applications

Using XPages' rapid application development mechanism

119. Look and feel like native apps to achieve the best user experience 120. Access to native services 121. Support for offline Supports: Android, iPhone, and Blackberry 122. See:http://mobilecontrols.openntf.org/ 123. Lowering the cost of mobilizing applications Dedicated mobile controls available from OpenNTF 124. Pre-integrated software appliance Social Business Appliance for Developers Coming soon! IBM developerWorks Cloud AmazonVMWare Including realistic sample data IBM Social Business Toolkit APIs IBM Social Business Core Modules Workflow and forms Lotus Domino Social collaboration Lotus Connections Unifiedcommunications Lotus Sametime 125. WebSphere Portlet Factory

Dramatically simplifies and supercharges the development, deployment, maintenance and reuse of multichannel applications that deliver exceptionalexperiences

Key directions for 2011

Mobile Builders, tools and sample apps for Android, iPhone, iPad, Blackberry (In Beta Q1)

126. Social New portlets and builders speed integration of Lotus Connections within WebSphere Portal 127. Accelerated development Growing Catalog of Extensible Solution Assets: Provide common application and integration patterns in horizontal and industry usestool--transparent Write an application once, deploy toa Browser, Tablet, Smart Phone, Kiosk, and more 128. Lowering the cost of mobilizing applications WebSphere Portal mobile options Customer Need Solutions Mobile Portal Accelerator Portal Mobile Webkit ThemesAvailable today for iPhone Coming soon for Android, Blackberry, iPad Works with your favorite development tools!

Extend a Web experience to mobile devices for specific smart phone browsers

Rapidly develop and deploy web and hybrid mobile applications that have a native smart phone,lookand feel

129. Write once, run on many devices tablets, kiosks, web, PDA and more Portlet Factory+Portal Mobile Webkit Themes Q1 2011 Beta Preview7,500 + Devices

Mobile Web applications or contentforvirtually any mobile devicebrowser

130. Lowering the cost of mobilizing applications WebSphere Portlet Factory hybrid approach Web and hybrid mobile application approach allows customers to:

Support multi-channel strategy by creating once and running on multiple smart devices in multiple formats

131. Quickly build engaging, personalized, and relevant hybrid mobile experiences that take advantage of portal framework and device specific capabilities 132. Leverage existing and widely available skill sets (HTML, Javascript, CSS) 133. Save costs by leveraging a common infrastructure for both web and mobile applications 134. Support mobile standards for web technologies such as HTML5 and CSS3 Camera GPS Microphone Device Data AccelerometerDevice Specific CapabilitiesMobile Application Hybrid Abstraction Layer (API) 135. Convergence IBM's strategy is to deliver a consistent set of Social Business capabilities and APIs for deployment on premises and in the cloud

• Single focus of development investments

136. Flexibility of deployment options

137. Hybrid scenarios LotusLive IBM Cloud Amazon IBM Social Business Core Modules Solutions Services and Support IBM Social Business Toolkit APIs IBM Value-Added Modules Partner Value-Added Modules 138. LotusLive Partner Integration

An integration platform for SaaS-based collaboration

Strong focus on building an ecosystem of partners

139. Designed to integrate with other cloud services and on-premises applications Inbound integration:ConsumeLotusLive services in another application

E.g., use LotusLive services in SugarCRM, Ariba, etc.

Outbound integration:Deliveryour application or service to LotusLive users

E.g., use eXpresso, Tungle, Vondle Live, Silanis, Skype services in LotusLive

Signup for use of the platform planned to be available to Advanced and above IBM Partners in Q2 2011

Dev and Test environment: An instance of LotusLive that partners can access and start development

140. API Explorer: Allows partners to test APIs 141. Summary

Social Business applications build on our heritage...

142. ... butSocial Business today demands new types of applications

Beyond the firewall

143. Systems of systems 144. Both in the cloud and on premises The IBM Social Business Framework enables customers to capitalize on Social Business opportunities through deep IBM and Partner capabilities

All IBM collaboration products are part of the framework

145. Opportunities for web developers in general as well as established Lotus and Portal developers, building on their existing skillsThe new IBM Social Business Toolkit is planned to enable a new class of unified social capabilities based on the latest born-on-the web open standards

Consistent extensibility across products, deployment models and user experiences

Easy to get started with today's products and cloud developer options 146. Questions?