Mic Adam Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • Monitoring Do I really have to use Social Media? You already are…
Social Media presentation at the FECC (Chemical association) given in Hamburg, Germany. This presentation gives a general overview and 10 steps you need to take to get started.
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1. Mic AdamSocial Media activities Awareness Building Inventory
Services Policy Creation Training Monitoring Market researchYou
already are
2. Product Demo Conversations Clients Prospects Influencers
Journalists Ideaboxes Selling Customer Service CrisisCommunication
E-learning Employer Branding Recruitment Etc. Brand reputation
Personal reputation Ruining your life Loose job Never get job Get
robbed Unhappy clients Viral damageSocial Media
3. Success and Failure are not far apart
4. How do I REALLY getstarted with Social Media?
5. Be aware that...
6. Customer SupportMarket ResearchOnline Reputation
ManagementCommunity ManagementConsumer InsightsRecruitingBusiness
DevelopmentSalesP.R.Business MeasurementMarketingEducationThought
LeadershipSearch/SEOMobilitySocial Media is everywhere in your
Company!Customer AcquisitionLead GenerationCrisis
ManagementInternal collaborationCustomer
RetentionAdvertisingAdvocacyEvent ManagementFund-RaisingCorporate
Communications
7. Step 1: Start listening(aka Social Media Monitoring)
8. Do you really know..
9. Step 2: Define your GoalsMust be in sync with company
goals
10. Example using SoMe forEmployer Branding Domains
11. Step 3: Setup your Social Media accounts?You!
12. Example of SoMe Accounts
13. Step 4: Sociale Media Guidelines(aka Social Media
Policy)
14. Does your company have one?
15. Step 5: Create Sociale Media Awarenessinside your
company
16. Step 6: Enlist ambassadorsEmployees & External
People
17. Step 7: Post regularlyStep 7: Start conversations.
18. Step 8: Connect the Real World withthe Digital World
21. Concluding thoughts Create professional profiles Just do it
and post regularly Watch and learn from others Start conversations
Experiment with content Keep it fun Help others Do not be afraid of
negativecomments = conversation starter Do not compare
