Social Media Forum 2013 Be Connect

Copyright 2013 Be Connect / The Red Line. All Rights Reserved

Copyright 2013 Be Connect. All Rights Reserved

BE CONNECT MISSION

Drive more traffic, more leads, more sales thanks to social media & mobile.

Copyright 2013 Be Connect All Rights Reserved

SOCIAL ONE STOP SHOP SOCIAL Expert

We help you to Learn, Build & Optimize your presence (Audit, Strategy Definition, Training, Coaching)

CONSULTING

EXECUTION


We enable you to Engage & Monetize your community (Community management, Activation, Web/Mobile Application development, Advertising)

SOCIAL TOOLBOX


BUILD BRAIN BOOST Define your social

media strategy Deploy and manage

your presence in social media

Measure the results and achieve your

marketing objectives

BE CONNECT Services

MEET THE TEAM We are all qualified digital rockstars

SABRINA Co – Founder

CEO, Consulting, Bus Dev

13 Years of experience

Skyrock – head of Mobile & Bus.Dev

SBW Paris, HP

Audencia – ESC Nantes

OLIVIER Co – Founder

COO, Bus dev, Admin

11 Years of experience

Mobistar – Bus Dev Mkt

Partnership

M Cube/ Mobile Web

ICHEC, ESHAL


OUR CREDENTIALS


Belgium France


Olivier de Decker – [email protected] - 17/12/2013

5 Social Media Trends for 2014

MARKETEERS CHALLENGES


Good Content

Reorganizing CORPORATE STRUCTURES

Demonstrating

ROI of SM

Integrating SM IN CRM APPROACH

Allocating RESOURCES

Copyright 2013 Be Connect All Rights Reserved

Social Media in Belgium

5,4M Profiles

1,75M Profiles

500k-‐1M Profiles

536 000 Profiles

90% of Belgian Smartphone owners use their Facebook App once a day

3M Connect with a Smartphone

63% check their profiles

several Emes per day

4M unique visitors/Month

154 000 unique visitors/Month

144 000 unique visitors/Month

Source : Havas Media/ BNP Paribas ForEs -‐ Comscore

# CONTENT MARKETING



Your customers don’t care about you, your products, your services…

they care about themselves, their wants and their needs.

Content markeEng is about

creating interesting information your customers are passionate about so they actually pay a2en3on to you.

# CONTENT MARKETING


# CONTENT MARKETING

Top B2B Strategies :

Social Media 87%

ArEcles on a business’s website 81%

eNewsleSers 80%

Case studies 73%

Videos 73%

ArEcles on other websites 68%

2013

30% of B2B marketing budget used for

content marke3ng

58% of marketeers will increase their budget next year

Average use of 13 MKT Tactics 6 SM platforms

Marketeers’ Challenges : •  Enough content •  Engaging content

Source : Content MarkeEng InsEture : B2B Content MarkeEng 2014 Benchmark & trends North America

B2B


# CONTENT MARKETING

B2C: Image-Centric Content Will Rule

A macaroon is a type of light, baked confecEon, described as meringue-‐like cookies depending on their consistency. The original macaroon was a "small sweet cake consisEng largely of ground almonds” similar to Italian amare_. The English word macaroon and French macaron come from the Italian maccarone or maccherone. This word is itself derived from ammaccare, meaning to bruise, used here in reference to the almond paste which is the principal ingredient. Most recipes call for egg whites (usually whipped to sEff peaks), almonds, coconut, or nuts. Almost all call for sugar. Macaroons are someEmes baked on edible rice paper placed on a baking tray. The earliest recorded macaroon recipes are for the almond meringue variety similar to amare_, with a crisp crust and a socer interior. They were made from egg whites and almond paste. The name of the cookie comes from an Italian word meaning paste, maccarone. About the origin,..

A picture is worth a 1000 words


# CONTENT MARKETING

Photos get the most action The most engaging post types on Facebook

Image means more engagement !

# VIDEO



# VIDEO

1/3 off all online activity is spent watching video

% of informaEon retained by audience:

Text – 10% Video -‐ 95%


# VIDEO

If a picture is worth 1000 words,

Video is hot !

then a video is worth a 1 000 000


# VIDEO

Who will win the short video clip battle?

Ajouter logo Vine/Instagram et chiffre clé sur base du lien ci-‐dessous.


Smaller Messaging has a big impact # VIDEO


# VIDEO Video autoplay on mobile rolled out

to most IOS and Android internationally


# VIDEO

Digital video ad spend

+ 40% 2014

to $5.72 billion to EVERY MINUTE

100 hours of video

mobile data traffic WILL BE VIDEO by 2017

2/3

5 TWEETS per second contain a

+ 37% in Instagram shares

on with Instagram video

are creaEng

2 TIMES more engagement than Instagram photos


# MOBILE


# MOBILE Hot trend #1: Facebook Mobile

is the Largest Source of Social Traffic

874 million people used Facebook’s mobile app,

up by 45% from the year before.

Smartphone use has reached criEcal mass in the U.S.


# MOBILE

Hot trend #2: Geo-Targeting Puts Mobile on the Map


# MOBILE

Hot trend #3: Snapchat and Instagram Gain Social Currency

9% of mobile users use Snapchat

350 millions pictures per day

18% of mobile users use Instagram

55 millions pictures per day


# MOBILE

16 Handles Yogourt Shop: Snapchat Case

1. Snap a pics tasEng product

2. Send to snapshat -‐> Receive a coupon

3. Open it when in the shop


# MOBILE

13 M dowloads in 1 Week

130M users now with Video

874 M people using FB mobile App now with video autoplay !

#4 Video is everywhere! It’s even IN YOUR CUSTOMERS’ POCKETS


# HASHTAGS


# HASHTAGS

Are hashtags going to become a leading search tool ?


# HASHTAGS

Solutions #Stromae

Solutions #Stromae # HASHTAGS



# HASHTAGS

# Not working with Facebook!


# SOCIAL ACCEPTANCE

YES

# SOCIAL ACCEPTANCE


# SOCIAL ACCEPTANCE

US Companies using social media for marketing % of total

Nearly 9 in 10 marketers will use social media markeEng next year

ANY QUESTIONS ?


If you would like to get in touch /BeConnectWorld

@beconnectnews

olivier@be-‐connect.eu

www.be-connect.eu


Sources •  hSp://mashable.com/2013/11/19/first-‐selfie-‐hashtag-‐instagram/ •  hSp://www.forbes.com/sites/jaysondemers/2013/09/17/the-‐top-‐7-‐online-‐markeEng-‐trends-‐that-‐will-‐dominate-‐2014/ •  hSp://www.jemullas.com/2013/09/20/12-‐awesome-‐social-‐media-‐facts-‐and-‐staEsEcs-‐for-‐2013/ •  hSp://www.adweek.com/news/technology/facebook-‐plays-‐favorites-‐autoplay-‐video-‐feature-‐154020 •  hSp://www.florentlemens.com/2013/06/why-‐instagram-‐video-‐is-‐aSracEve-‐for-‐brands/#preSyPhoto •  hSp://www.mediabistro.com/alltwiSer/social-‐markeEng-‐2014_b51228 •  hSp://fredericgonzalo.com/en/2013/11/03/5-‐social-‐media-‐markeEng-‐trends-‐for-‐2014/ •  hSp://www.informaEonweek.com/socware/social/5-‐top-‐social-‐media-‐trends-‐for-‐2014/d/d-‐id/899805 •  hSp://www.socialmediaexaminer.com/mobile-‐social-‐media-‐trends-‐research/ •  hSp://www.toprankblog.com/2013/11/b2b-‐social-‐media-‐markeEng-‐trends-‐Eps/ •  hSp://mwpartners.com/snapchat •  hSp://www.entrepreneur.com/arEcle/229806 •  hSp://www.emarketer.com/ArEcle/Year-‐of-‐Social/1010386 •  hSp://www.sugarspunmarkeEng.com/blog/social-‐media-‐2014-‐early-‐indicators-‐coming-‐trends/#.Uo8qnKUTHwI •  hSp://www.businessreviewusa.com/markeEng/web/four-‐important-‐online-‐markeEng-‐trends-‐for-‐2014 •  hSp://investorplace.com/2013/11/5-‐top-‐social-‐media-‐trends-‐2014/#.Uo8q56UTHwI •  hSp://hoEnsocialmedia.com/2014-‐social-‐media-‐markeEng-‐trends-‐to-‐watch-‐for/ •  hSp://mashable.com/2013/10/08/what-‐is-‐hashtag/ •  hSp://vimeo.com/80292977 •  hSp://kamber.com.au/blog/page/2/ •  hSp://www.socialable.co.uk/21-‐best-‐hashtag-‐tools/ •  hSp://www.socialmediaexaminer.com/new-‐facebook-‐markeEng-‐research/#more-‐47671 •  hSp://digiday.com/brands/15-‐stats-‐vine-‐and-‐instagram-‐video/ •  hSp://the7thchamber.com/blog/brands-‐on-‐vine/ •  hSp://digiday.com/brands/15-‐stats-‐vine-‐and-‐instagram-‐video/ •  hSp://techcrunch.com/2013/12/06/video-‐is-‐facebooks-‐next-‐big-‐opportunity/ •  hSp://www.jemullas.com/2013/09/20/12-‐awesome-‐social-‐media-‐facts-‐and-‐staEsEcs-‐for-‐2013/ •  hSp://www.lemondeinformaEque.fr/actualites/lire-‐ibeacon-‐apple-‐teste-‐le-‐markeEng-‐geolocalise-‐dans-‐ses-‐bouEques-‐55921.html •  hSp://belgium-‐iphone.lesoir.be/2013/11/21/ibeacon-‐en-‐test-‐chez-‐macys-‐a-‐new-‐york/ •  hSp://contentmarkeEnginsEtute.com/2013/10/effecEve-‐content-‐markeEng-‐strategy/ •  hSp://contentmarkeEnginsEtute.com/wp-‐content/uploads/2013/10/B2B_Research_2014_CMI.pdf •  hSp://www.firebellymarkeEng.com/2013/06/4-‐reasons-‐millennials-‐follow-‐vine.html •  hSp://mashable.com/2013/12/05/snapchat-‐brands/?utm_campaign=Mash-‐Prod-‐RSS-‐Feedburner-‐All-‐ParEal&utm_cid=Mash-‐Prod-‐RSS-‐Feedburner-‐All-‐

ParEal&utm_source=feedly&utm_content=buffer38f5e&utm_medium=twiSerLien

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Social Media Forum 2013 Be Connect