Forum Guide CONNECT ENGAGE DELIVER - Forrester ??s Forum For Marketing Leaders Forum Guide CONNECT ENGAGE…

  • View
    212

  • Download
    0

Embed Size (px)

Transcript

  • Forresters Forum ForMarketing Leaders

    Forum Guide

    CONNECT ENGAGE DELIVERApril 1415, 2015 New York Hilton Midtown

  • Agenda: Tuesday, April 14

    7:30 AM Networking Breakfast In The Solutions Showcase AMERICAS HALL 1

    7:30 AM Breakfast Presentation With IBM: Trends in Marketing Transformation Where Do You Stand?Jay Henderson, Director of Strategy, IBM ExperienceOne, Customer Engagement Solutions Laurie Hood, Vice President of Product Marketing, SilverpopTRIANON BALLROOM

    8:30 AM Connect Engage Deliver: Opening RemarksCarlton A. Doty, Vice President, Group Director, Forrester ResearchGRAND BALLROOM

    8:40 AM Will People Really Do That? James L. McQuivey, Vice President, Principal Analyst, Forrester ResearchGRAND BALLROOM

    9:10 AM Connect + Engage: How The Grammys Deepen The Music Conversation Evan Greene, Chief Marketing Officer, The Recording Academy/The Grammy AwardsGRAND BALLROOM

    9:40 AM Premier Keynote With Adobe: So Youre All-In On Digital. Now What?Ann Lewnes, Senior Vice President and Chief Marketing Officer, AdobeGRAND BALLROOM

    10:10 AM 2015 Groundswell AwardsNate Elliott, Vice President, Principal Analyst, Forrester Research GRAND BALLROOM

    10:30 AM Morning Networking Break In The Solutions Showcase Sponsored By Infor AMERICAS HALL 1

    11:10 AM FORRESTER STAGE What The Marketing Clouds Really Mean For MarketersRusty Warner, Principal Analyst, Forrester ResearchGRAND BALLROOM WEST

    INTERVIEW STAGE Doing More With Less (Or Nothing): Marketing Lessons From DisruptorsSharam Fouladgar-Mercer, CEO, AirPRLaura Holliday, CMO, ZolaNick Taranto, Co-Founder and Co-CEO, Plated.comModerator: Jenny Rooney, Editor of the CMO Network, ForbesTRIANON BALLROOM

    PANEL STAGE Unlocking Creative Collaboration Through Programmatic MarketingScott Hagedorn, Chief Executive Officer, AnnalectTed Nelson, CEO and Co-Founder, MechanicaLisa Weinstein, President, Global Digital, Data and Analytics, Starcom MediaVest GroupModerator: Ashu Garg, General Partner, Foundation CapitalMERCURY BALLROOM

    B2B STAGE Make The Pivot To Customer-Obsessed B2B Marketing At ScaleLori Wizdo, Vice President, Principal Analyst, Forrester ResearchRENDEZVOUS BALLROOM

  • 11:40 AM Intermission

    11:50 AM FORRESTER STAGE From Click Metrics To Customer Value Metrics: How Attribution Measurement Will EvolveTina Moffett, Analyst, Forrester ResearchGRAND BALLROOM WEST

    INTERVIEW STAGE TBATRIANON BALLROOM

    PANEL STAGE Assessing Agency Capabilities: The Coca-Cola WaySarah Madden Armstrong, Director, Worldwide Agency Operations, The Coca-Cola CompanyMERCURY BALLROOM

    B2B STAGE Use Stories To Increase B2B Brand RelevanceLaura Ramos, Vice President, Principal Analyst, Forrester ResearchRENDEVOUZ BALLROOM

    12:20 PM Intermission

    12:30 PM Guest Executive Forum With Turn: Know Your Data, Know Your CustomerMatthew Westover, Vice President of Product Marketing, TurnJohann Wrede, Head of Audience, Brand, and Content Marketing for Customer Engagement and Commerce Solutions, SAPGRAND BALLROOM WEST

    Guest Executive Forum With IBM: The Experiences Your Customers Want Even The Ones They Arent ExpectingChristopher Wong, Vice President of Strategy and Product Management, IBMTRIANON BALLROOM

    Guest Executive Forum With Pegasystems: The Always-On Marketing BrainRob Walker, Vice President, Decision Management, PegasystemsMERCURY BALLROOM

    Guest Executive Forum With Visual IQ: Marketing Attribution Success At IHG: An Insiders PerspectiveManu Mathew, Co-Founder and CEO, Visual IQDavid Schmitt, IHG, Director, Global Digital Operations and AnalyticsRENDEZVOUS BALLROOM

    1:00 PM Networking Lunch In The Solutions Showcase AMERICAS HALL 1

    1:10 PM Theater Presentation With RedPoint Global: Crawl, Walk, Run: 3 Steps to Real-Time, Data-Driven Customer Experiences Dean Shaddock, Principal Solutions Consultant, RedPoint Global Inc.AMERICAS HALL 1

    1:20 PM Theater Presentation With Marxent: Virtual Reality: The Future Of Retail Beck Besecker, CMO, Marxent LabsAMERICAS HALL 1

  • 1:30 PM Theater Presentation With Persado: Automating The Power Of Persuasion With Algorithmic Copywriting David Atlas, CMO, PersadoAMERICAS HALL 1

    1:50 PM How Do People Really Choose? Shar VanBoskirk, Vice President, Principal Analyst, Forrester ResearchGRAND BALLROOM EAST

    Build Your Dream Team: Advance Your Digital Experience Delivery Talent Strategy Anjali Yakkundi, Senior Analyst, Forrester ResearchGRAND BALLROOM WEST

    2:20 PM Intermission

    2:30 PM FORRESTER STAGE Go Beyond Guesswork: Relevant Content Requires Editorial, Contextual, And Experiential AnalysisRyan Skinner, Senior Analyst, Forrester ResearchGRAND BALLROOM WEST

    INTERVIEW STAGE Only Connect: The New Art Of B2B MarketingBlair Christie, Chief Marketing Officer, CiscoTRIANON BALLROOM

    PANEL STAGE Managing Agencies For A Connected Brand ExperienceSarah Madden Armstrong, Director, Worldwide Agency Operations, The Coca-Cola CompanySusan Thomson, Director, Media, Social Media, and CRM, ChryslerModerator: Alicia Arnold, Principal Consultant, Forrester ResearchMERCURY BALLROOM

    VIDEO STAGE YouTube And Beyond: Finding ROI In The New Video PlatformsStephanie Horbaczewski, Co-Founder, President, and CEO, StyleHaulAnd others TBA.RENDEVOUZ BALLROOM

    3:00 PM Intermission

    3:10 PM FORRESTER STAGE The Right Way To Optimize Your Social MarketingNate Elliott, Vice President, Principal Analyst, Forrester ResearchGRAND BALLROOM WEST

    INTERVIEW STAGE Inspired To Win: A Branding JourneyMary OBrien, Vice President, Marketing, SauconyTRIANON BALLROOM

    PANEL STAGE Beyond Publish And Pray: Making Content Marketing PayAmanda Rubin, Managing Director, Global Co-Head, Brand and Content Strategy, Goldman SachsKeith Sedlak, Chief Marketing Officer, McMurry TMGModerator: Ryan Skinner, Senior Analyst, Forrester ResearchMERCURY BALLROOM

    Agenda: Tuesday, April 14 (Cont.)

  • 3:104:50 PM B2B STAGE B2B Marketing WorkshopLynne OConnor, Vice President, Consulting Director, Forrester ResearchLaura Ramos, Vice President, Principal Analyst, Forrester ResearchRENDEZVOUS BALLROOM

    This is a 90-minute workshop, ending at 4:50PM, with no intermission. Space is limited and participants must register in advance before 1PM at the Registration desk. Walk-ins will not be permitted.

    3:40 PM Afternoon Networking Break In The Solutions Showcase Sponsored By StrongView AMERICAS HALL 1

    4:20 PM FORRESTER STAGE Advance From Digital Efficiencies To Digital ExperiencesSheryl Pattek, Vice President, Principal Analyst, Forrester ResearchGRAND BALLROOM WEST

    INTERVIEW STAGE Closing The Deal: Inside Keurigs Potent eCommerce BrewDelia Vallejo, Head of eCommerce and Digital, Keurig Green MountainTRIANON BALLROOM

    PANEL STAGE Change Agents: Driving Media InnovationRobert Chatwani, Head of Consumer Marketing, eBay, Inc.Tessa Gould, Vice President, Ad Innovation and Monetization, BuzzFeedLaura Henderson, Head of US Media & Communications, Mondelez InternationalMERCURY BALLROOM

    4:50 PM Intermission

    5:00 PM The Stoli Reboot: Concocting A Potent New Message For A Storied BrandLori Tieszen, Chief Marketing Officer, Senior Vice President, Stoli Group USAGRAND BALLROOM EAST

    5:20 PM Comedy Central: Guiding The Multi-Channel, Multi-Platform BrandWalter Levitt, Chief Marketing Officer, Comedy CentralGRAND BALLROOM EAST

    5:40 PM Day One Wrap-UpCarlton A. Doty, Vice President, Group Director, Forrester ResearchGRAND BALLROOM EAST

    5:50 PM Networking Drinks Reception In The Solutions Showcase Sponsored By Turn AMERICAS HALL 1

  • Agenda: Wednesday, April 15

    7:30 AM Networking Breakfast In The Solutions Showcase AMERICAS HALL 1

    7:30 AM Breakfast Presentation With SAS: Engaging For Excellence Marketings Role In CEMLisa Loftis, Principal Consultant, SAS TRIANON BALLROOM

    8:30 AM Connect Engage Deliver: Welcome BackCarlton A. Doty, Vice President, Group Director, Forrester ResearchGRAND BALLROOM

    8:40 AM What Happens When People Really Take Control? Fatemeh Khatibloo, Principal Analyst, Forrester ResearchGRAND BALLROOM

    9:00 AM Technology Blurs The LinesDavid Bernard, Global Innovation Leader, PepsiCoMaggie Chan Jones, CMO, SAPStacey Vollman Warwick, Head of Content and Social Media Marketing, JP Morgan ChaseModerator: David Kirkpatrick, Founder & CEO, TechonomyGRAND BALLROOM

    In partnership with Techonomy

    9:30 AM Platinum Keynote With Acxiom: How The Ethical And Appropriate Use Of Data Can Revolutionize Customer Engagement And Brand AffinitySheila Colclasure, Privacy Officer, The Americas, AcxiomGRAND BALLROOM

    10:00 AM Unexpected Moments: How GEs Digital Strategy Builds A BrandLinda Boff, Executive Director, Global Brand Marketing, GEGRAND BALLROOM

    10:30 AM Morning Networking Break In The Solutions Showcase AMERICAS HALL 1

    11:10 AM Guest Executive Forum With Rise Interactive: Mastering Your Digital Marketing MixJon Morris, Founder and CEO, Rise InteractiveGRAND BALLROOM WEST

    Guest Executive Forum With Oracle: Adapt To The Modern, Unstructured Customer Life CycleChris Lynch, Sr. Director, Product Marketing, Oracle Marketing CloudTRIANON BALLROOM

    Guest Executive Forum With Gigya: Identity Fuels Your Customer JourneyDave Scott, CMO, GigyaMERCURY BALLROOM

    Guest Executive Forum With Teradata: Moving From Personalization To Individualization: Strategies Using Individualized Insights To Drive ValueWes Moore, Vice President, Marketing, TeradataRENDEZVOUS BALLROOM

    11:40 AM Intermission

  • 11:50 AM Learning With Leaders: How Best-In-Class Organizations Combine Marketing And Advertising Technology For Results Step