Social Media Connect

build your brand

grow your sales

strategy execution results

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Email [email protected] www.pranabusinessconsulting.com

Social Media Connect

Tel +27 (0)11 053 6099 / Mobile +27 (0)83 414 9796


Facebook has a market cap of $220bn

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1.15 billion Facebook Users

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Socialnomics Erik Qualman

http://www.youtube.com/watch?v=zxpa4dNVd3c&list=UULC9cX5GntaQmTSF6hTqrzA

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Why does Social Media Matter?

• Social Media puts a human face to a business

– FNB is no longer a faceless big bank with a billboard

• Social Media allows segmentation and targeting like no other media

• A small business can get their brand on the same platform

• Big data and Analytics allow business to make better more informed choices

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It matters Lead Generation, Influence,

Competitive Advantage, Sales

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What is CRM?

Customer relationship management is the strategy and execution of building and fostering long term relationship between the business and customer, in a way that is mutually beneficial Customer > products or service Business > sales and profits

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What are some of the driving factors in good relationships?

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What are some of the driving factors in good relationships? Trust Understanding Communication Common purpose Joy Betterment

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Social Media drives higher quality CRM

• Facebook is a channel in which to engage with customers in their comfort zone

• When you friend or follow someone on Facebook it drives two-way interaction (communication)

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Social Media CRM Competitive Advantage

It’s not about “likes” and followers, it’s about engagement

It’s about turning fans into advocates

It’s about servicing complaints

It’s about gathering insights, and turning that information into knowledge

Meaningful connection for both parties

Sharing information

Building better ideas

Driving innovation

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Social Media Channel

•StumbleUpon

•Digg

•Reddit

•Pinterest

•YouTube

•Vimeo

•Instagram

•Pinterest

•Flickr

•Facebook

•LinkedIn

•My Space

•Google+

•Wordpress

•Blogger

•Twitter

•Tumblr

Blogging and Micro-

blogging

Social Networking

Bookmarking and

Aggregating

Content Sharing

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Social Media vs. Social Media Marketing

Social Media Social Media Marketing

A place to “hang out” virtually A place to share news, thoughts, photos, moments of inspiration Being connected in life without physically meeting

Using social media platforms like Facebook, YouTube and Twitter (where people spend a lot of time) to spread awareness of a brand, to generate leads and to influence opinion

Personal Commercial

Entertain Inform Educate

Create brand curiosity and delight users

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Share a Coke viral campaign

Share a Coke, Share on Facebook

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It matters for small niche brands

Mommy Care Case Study: South Africa

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Mommy Care

Situational Analysis

Unknown Brand

No equity

Minor footprint

Complicated product make up

Small target market

Limited marketing spend

Social Media Launch in SA

The Plan

Established Social Media Strategy

Identified Target market and where they “hang out” and what they need

Identified key drivers for connection, trial and purchase

80: 20 rule >>Start and adjust as you go

Result after 1 year

6000 strong Facebook community

Higher level of engagement than all competitor brands

Strong community of brand advocates

Clear understanding of what consumers want and need

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Social Media Campaigns

• ALS Ice Bucket Challenge

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Social Media: A local perspective

Digital is key to driving economic growth

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Internet, Social Media & Mobile in Africa

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Challenges in Social Media Marketing

• People may want to switch off – give them an opt out

• Invasive marketing – will drive negative publicity

• It goes viral – but the wrong way!

• Too much noise – will the bubble bust?

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Successful brands Maintaining the delicate balance between PR and personal

• Keep it human – Foster a sense of friendship – no one wants to talk to FNB, but @RBJacobs is

accessible

• Share reliable, useful and quality content to entertain, educate or inform

• Build communication and trust – Know how to manage scandal – Respond

• Use Big Data and Analytics to drive innovation

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thank you prana business consulting

Jainita Khatri BSc (IT), MBA (Wits)

Managing Consultant

PO Box 783076, Sandton City 2146, Johannesburg Tel +27 (0)11 053 6099

Mobile +27 (0)83 414 9796


Prana is a certified Level 3 BEE Certified company