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A presentation about social media for Nordea Savings and Asset Management
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Social Media in Nordea Savings & Asset Management
November 30 | 2010
Presentation available on www.slideshare.net/petersvarre
Social media is
Nonsense!
Social media is not
media
What is media?
Mediating a message
We won the war
We won the war
We won the war
We will win the war
Mission accomplished
The Internet was just anotherMedium
Internet
Newspapers
Internet
ads
But the Internet is NOT another
Medium
The Internet has mediated us all
The age of
Mediation
why do we do it?
But
Because it has become our
identity
Cogito ergo sum has becomeI blog/Tweet/Facebook/Youtube/flickr therefore I am
What is the consequence?
Cacophony
The winners in the 2.0 economy are the ones who are able to tune in to the cacophony
Those who can exploit our need to create content
But how can
real companiesuse social media?
3 things to remember
1 Deportalization
Companywebsite
Wikipedia
User reviews
Blogs
Pricecomparison
Mobile apps
Company
Company
PR/Com
Marketing
Gat
ekee
per m
edia
2 Transparency
Company
BlogsYoutube
2 Transparency
3 Cultural change
Social media strategy
Product development How can you improve your existing products by adding social features?
Marketing How can you make your (potential) customers talk about your product?
Company positioning How can your company become part of the conversation about the company and its
products?
Internal communicationsHow can you leverage social
technologies to make your employees engage in conversation?
Sanity check
You loose control
Can you trust the external channels?
Can you trust
your employees?
Do all your employees
digg social media?
Are you ready for cultural change?
