Shameless Self-Promotion - Social Media Day Miami, By Michelle Villalobos

with

Michelle Villalobos(vee - ya - low - bos)

@mivi

Shameless Self-PromotionRules to Live (& Work) By

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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

My story.

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http://www.MivistaConsulting.com


“oye gringa” yearsthe “I’m-not-hispanic”

years

“intellectual” years

“what-the-heck-is-she-doing-with-the-money-we-spent-on-her-

education” years

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...no more bosses

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So I quit... and ventured out.

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uh-oh.

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Fast Forward 5 Years...

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Most business is incoming

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•American Express (referral)

•Burger King (networking)

•LivingSocial (referral)

•Constant Contact (cold email)

•Lexis/Nexis (internet lead)

•US Medical Supply (US Med) (referral)

•Origins (referral)

•Inktel Direct (referral)

•Uni-K Wax Centers (referral)

•Sudsies Drycleaners (networking)

•Lloyds Bank (internet lead)

Clients

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Prices have doubled, tripled & for some services, even quadrupled!

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I work with people I love

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I further movements I believe in14

I founded & run Miami’s largest 2-day conference for women.

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What happened? 7 Rules To Live By

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1. The Uh-Oh Assertion

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The Uh-Oh Assertion:An Uh-Oh Precedes an A-Ha!

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2. The Lewinsky Postulate


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“No matter what she accomplishes or how she

reinvents herself to the public, she'll always be the first lady

of scandal.”

By Piper Weiss, Shine Staff | Love + Sex – Wed, Aug 17, 2011 10:34 PM EDT

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http://shine.yahoo.com/blogs/author/piper-weiss-shine-staff-ycn-1137177/

http://shine.yahoo.com/blogs/author/piper-weiss-shine-staff-ycn-1137177/

http://shine.yahoo.com/blogs/love-sex/

http://shine.yahoo.com/blogs/love-sex/

The Lewinsky Postulate: If you don’t brand yourself, then others will do it for you.


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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

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Put your name on everything you put onto the internet.

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http://www.MivistaInc.com



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Attract

Capture

Communicate

Spread

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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com

Ideal Model

CommunicateFeedback

Clients become

Community

Community “percolates” up to leadsOne-to-One

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http://www.mivistaconsulting.com

http://www.mivistaconsulting.com

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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

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The Lewinsky Postulate: If you don’t brand yourself, then others will do it for you.


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3. The Red Sole Effect

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high price

highvalue

lowvalue

low price

HavaianasNikeChristian LouboutinWalgreens emergencyBetsey Johnson

PROFITVOLUME

FORGETTABLE DANGER ZONE

Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.39



The Red Sole Effect: To raise your market value, you

must identify your “red sole.”


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Copyright Michelle & Jessica, Inc. 2012. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.PersonalBrandingInstitute.com and click “Contact Us”.

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Experiences you provideEmotions you evokeRituals you’ve developedYour visionUnique tools you’ve designed or useUnique ideasA proprietary process or modelAwards/accolades/accreditationsA unique backgroundPartnerships

A “language” you’ve invented or repurposedUnique assetsPatented equipment or inventionResults you’ve generated Roadmaps/processes you’ve builtIntellectual PropertyPain points that you fixPromises GuaranteesYour “Story”

Copyright Michelle & Jessica, Inc. 2012. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.PersonalBrandingInstitute.com and click “Contact Us”.

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Key Words: only, invented, wrote, created,

___-est, proprietary43

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4. The

Mindset

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It’s the difference

between this...

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...and this:

Photo Credit: www.Corbis.com

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The Make Them BEG Mindset:Story + Virality breeds DEMAND

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Congressional Committee Transcript

Chairman: “...not another story; can you just give us the answer?”

Buffett: “I’m sorry, that’s just the way my mind works”

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Craftyour

“story”

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Viral

Anti-Viral

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5. The Cabbage Patch

Criterion

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The Cabbage Patch Criterion:Scarcity drives up PRICE & can create a FRENZY!

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6. The Gossip Theorem (& The Hater Corollary)

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“It’s not WHAT you know.It’s not even WHO you know.

It’s who knows YOU... (and what they say about you when you’re not around.)”

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•talk show host?

•home & entertaining expert?

•dog trainer?

•child-care expert?

•martyr?

•satanic rocker?

•dirty politician?

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The Hater Corollary:

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“Once you get to a certain level, your niche

audience thinks you sold out and the general public starts hating. It

happened to Microsoft, it’s happening to Google, and soon it

will even happen to Apple.”

[...be prepared for it to happen to you]

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Michelle Villalobos Check out the email i just got!! Ay yay yay... "Michelle:I think you are extremely feminist. That's not right. You have to be " Equal ". Men and Women are the same. But with women like you, we will only see broken families and divorced couples because of your absurd feminism, there is no men who are going to stand women like you.I am one of them.Sincerely;Luis Lopez."

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http://www.facebook.com/michelle.villalobos

http://www.facebook.com/michelle.villalobos

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Cheerleaders

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Who’s in YOUR ring? Who’s got your BACK?

Gather them close.

Who DOESN’T?Dump them.

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The Gossip Principle (& Hater Corollary)

Create something that’s worth spreading &

spreadable... then be prepared for the haters.

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7. The Jessica Phenomenon

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The Jessica Phenomenon:Attitude is contagious.

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Recap

• The Uh-Oh Assertion

• The Lewinsky Postulate

• The Red Sole Effect

• The Make Them BEG Mindset

• The Cabbage Patch Criterion

• The Gossip Theorem (& The Hater Corollary)

• The Jessica Phenomenon

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Or just Google me!

MichelleVillalobos.com

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http://www.MichelleVillalobos.com



Tough Love Time:

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• Did you have any “uh-oh” moments? What’s the inherent “a-ha”?

• Is your “personal brand” working for you, REALLY?

Questions

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Are you known for where you’re GOING

or for where you’ve BEEN?76


• Do you have a strong niche and associated USP? What’s your red sole?

• Do you see yourself the way the world sees you?

Questions

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• Does your personal brand make you MONEY?

• Drive opportunities?

Questions

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If NOT, start here...

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this is what people SEE

HOW YOU LIVEWhat you say

& do

WHAT YOU WANTFuture Goals &

Objectives

WHAT YOU BELIEVE INPrinciples & Values

WHY ARE YOU HERE?Purpose

WHO ARE YOU?Innate Passions,

Talents & Interests

This is what determines

what people see.

Start HERE.

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Or just Google me!

MichelleVillalobos.com

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Shameless Self-Promotion - Social Media Day Miami, By Michelle Villalobos