SHAMELESS SOCIAL MEDIA

Our Goals

• Establish subject authority• Maintain relationships• Drive new traffic to our business• Deliver eyeballs to our clients• Team morale in house

Our Numbers

• 1.7 Million Youtube Views• 1.4 Million Flickr hits• Linkedin 500+• Facebook 675• Twitter 193• Instagram 118• Klout score 53

Platform types

• Peer to peer (one to one) • Promotional (one to many) • Networking (being seen)• Search spamming (being counted)

Pictures are the most effective way to transfer ideas

Personal Facebook

Twitter

Facebook

Rockstar blog

Don’t waste your time on social media

• Automate• Use scheduling• Consider timing• IFTTT• Get an assistant• Have your audience do the work

The Dashboard

IFTTT

Marketing

(n.) Marketing - is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

(The American Marketing Association)

The sweet spot

Establish Authority

Show what you know with original contentShow you know is going on with aggregated content from othersOwn the subject area

The Authority blog

Authority Images

Behind the scenes

Show off

Ketchup is not a vegetable

• Likes feel great but have little value• Shares and searches are the holy grail that

have value• Cultivate and nurture your parrots• Make offerings to the great god Google

Engage

• Is your post the end of a conversation or the beginning of one

• Be incomplete• Be provocative• Ask questions• Provide value

The Rockstar life

“I want to be you…”

Celebration

If you want to be celebrated , celebrate others

• Link, follow, and, friend the audience you seek• Make a point of engaging with them • It is not all about you • People want to applaud when they hear

applause

You should have been there

Technology does not connect the world, it balkanizes people by interest

• Choose your audience• Think like a sniper • Hashtags can narrow or expand your reach•

Build your platform

• How many people are you reaching• Are you reaching the right people•

Linkedin

Flickr

Pintrest

Youtube

Behance , 500px, Myspace, etc.

Make the personal universal and the universal personal

Tell stories

• Establish the characters• Set the scene• Identify a problem• Get the audience invested• Allow for participation• Make a memory

Have a script

The right voice

• Faulkner– blog

• Hemingway– twitter

• Fitzgerald– instagram

Instagram

Humor

Let them live through you

Impress

Be humble

Cliffhangers

Be episodic

Pull heartstrings

Create value

• Relevant and useful • Entertaining• Actionable • Easy to access

Trolls

• Willfully misinterpiret• Personalize• Let nature run its course

One raindrop will not fill the pond

• Be everywhere• Be consistent and constant• Plan campaigns• Follow through• Have goals