RSS 101: Feed Your Readers

1@kagray

Kathy Gray

@polepositionmkg

RSS 101: FEED YOUR READERS

RSS 101: FEED YOUR READERS @PolePositionMkg @kagray

RSS = Really Simple SyndicationIt is technology that streamlines content

distribution between publishers and readers.

What is RSS?


What are the benefits of RSS?

Readers can easily & automagically receive your new content

Readers don’t have to remember to check your site for new posts

More reliable content distribution than social media

Keeps readers more engaged with your site


Where is my RSS feed?

In WordPress, your feed is typically located at one of these two locations:

http://www.site.com/?feed=rss

or

http://www.site.com/feed


Feed readers help readers organize feeds

6@kagray

Kathy Gray

@polepositionmkg

SETTING UP AN RSS TO EMAIL CAMPAIGN


Create a MailChimp accountSETTING UP AN RSS TO EMAIL CAMPAIGN

www.MailChimp.com


Create a listSETTING UP AN RSS TO EMAIL CAMPAIGN


Complete list detailsSETTING UP AN RSS TO EMAIL CAMPAIGN

Use your business/blog name as the list name.


Create a groupSETTING UP AN RSS TO EMAIL CAMPAIGN


Name your groupSETTING UP AN RSS TO EMAIL CAMPAIGN

In your group names, you’ll create one for “Latest Blog Posts.”


Import subscribersSETTING UP AN RSS TO EMAIL CAMPAIGN








Create a campaignSETTING UP AN RSS TO EMAIL CAMPAIGN


Choose RSS-Driven CampaignSETTING UP AN RSS TO EMAIL CAMPAIGN


Add your RSS feedSETTING UP AN RSS TO EMAIL CAMPAIGN

Pick the days of week and time that are appropriate for your audience.


Select your latest blog posts listSETTING UP AN RSS TO EMAIL CAMPAIGN


Add campaign infoSETTING UP AN RSS TO EMAIL CAMPAIGN


Add campaign infoSETTING UP AN RSS TO EMAIL CAMPAIGN


Select a designSETTING UP AN RSS TO EMAIL CAMPAIGN


Customize your themeSETTING UP AN RSS TO EMAIL CAMPAIGN

Blog/Website Name

List of all blog posts published since last campaign send

Blog Post TitlePost date and author

Featured image from post

Post content

Social share buttons

List of recent blog posts


Preview your campaignSETTING UP AN RSS TO EMAIL CAMPAIGN



Confirm your campaignSETTING UP AN RSS TO EMAIL CAMPAIGN


26@kagray

Kathy Gray

@polepositionmkg

ENCOURAGE SUBSCRIPTIONS


Add a subscribe widgetENCOURAGE SUBSCRIBERS


Add call to action in blog postsENCOURAGE SUBSCRIBERS


Offer an incentiveENCOURAGE SUBSCRIBERS

Thank You!Kathy Gray

email: [email protected]: @kagraywebsite: www.polepositionmarketing.com

Business

RSS 101: Feed Your Readers