RSS Feed Advertising

RSS Feed Advertising

‘’‘’Target the audience you’re missing’’Target the audience you’re missing’’

2010Alexandra Roa

[email protected]+44 (0)203 142 6720

mailto:[email protected]

Mediafed Brand partners

What the clients say about Mediafed

“Very good client services” Adelia Harris, planner, Mediacom International

“Very good service levels and always work to do what they can to get the most for our budgets and constantly improve the targeting and network” Lyndsey Best, Account Director, Agenda21

“Mediafed have been a pleasure to work with in 2009 having consistently proven their ability to deliver high awareness and engagement levels for my client at a relatively low cost. They take the headache out of pan regional media, giving advertisers access to some of Europe's premium IT & Business audiences through one, tried and tested media channel”, Alex Dagger, Planner, Mindshare Worldwide

“CTR of 0.50% which is over 100% higher than other online display marketing. The average cost per click has come in at under £3! RSS Feeds are an integral part of our media marketing activity Clare Foster, planner, Gyro International

“RSS is an innovative way to reach IT managers and decision makerswho are difficult to reach in other ways”, IBM Europe

‘Consistently delivers excellent response across all our target markets and continues to drive a cost efficient delivery of campaigns’ Chris Appleton, Account Manager, Initiative

What are RSS Feeds?

Really Simple Syndication

Users subscribe to RSS feeds because they want to:

- Control of the category and content they want to be updated on- Read their information where/when they decide- Get qualitative content from websites they rely on- Save time and organise their relevant content- Don’t go back to the website to search for information

RSS feeds allow internet users to receive the latest and updated information in real time from any online publication.

Instead of browsing favourite web pages, RSS users are aggregating information through RSS into one web page.

The advert will be seen in all.

How do they consume their content?

MobileiPhone, Blackberry, etc.

RSS is a Global communications channel

TodayJuly 2007

integrated RSS into Internet Explorer 7

RSS logo is now recognised as the

universal RSS symbol

Subscribers can read RSS via different RSS

readers

IE7 is the most popular

RSS reader (65%)

http://images.google.co.uk/imgres?imgurl=http://ephemeraleuphoria.com/pictures/firefox_logo.jpg&imgrefurl=http://www.jisto.com/?j=ylv73&h=1836&w=1939&sz=676&hl=en&start=3&sig2=jyv-VnCM6NaOPLyt1srTNg&um=1&tbnid=HF7xVCr--Mg-PM:&tbnh=142&tbnw=150&ei=E1qwR4_1CZq6gwLdr_ilCQ&prev=/images?q=logo+mozilla&um=1&hl=en&rlz=1T4DKUK_en-GBGB259GB259

http://www.google.com/ig/images/igoogle_logo_sm.gif

How to subscribe to an RSS Feed?

Step 1:Click on the feed you want to subscribe to

How to subscribe to an RSS Feed?

Step 2:Select the option„Subscribe to this feed“

RSS = New Entry Point of the website

You have now subscribed to this Feed.

It is now listed close to your Favourites.

The updated content will be saved on automatically.

Targeting options available

GEO TARGETINGPUBLISHERS

RSS FEEDS CONTEXTUAL

EnvironmentTravelTechnologyWomen

GreenLaptop

Business development

http://images.google.co.uk/imgres?imgurl=http://www.oiseaux.net/images/pays/monde.png&imgrefurl=http://www.oiseaux.net/birds/index.html&usg=___TfJDinTcxShLnxv9pt9SIkSTw0=&h=418&w=650&sz=32&hl=en&start=1&um=1&tbnid=WYiaFHM8bxTetM:&tbnh=88&tbnw=137&prev=/images%3Fq%3Dmonde%2Bimages%26hl%3Den%26rlz%3D1T4DKUK_en-GBGB251GB252%26um%3D1

http://images.google.co.uk/imgres?imgurl=http://3.bp.blogspot.com/_7eeP4sigHj0/STv1XbXc8oI/AAAAAAAAB0w/6TwSqVNLtVY/s400/the-economist_logo_1703.gif&imgrefurl=http://pediatrician-in-swaziland.blogspot.com/&usg=__ibUyvVRbWpDIdIjhqv-mlqAuul4=&h=140&w=222&sz=3&hl=en&start=2&um=1&tbnid=V5P8iUiELcrPVM:&tbnh=67&tbnw=107&prev=/images%3Fq%3Dthe%2Beconomist%2Blogo%26hl%3Den%26rlz%3D1R2GGLL_en-GB%26um%3D1

http://www.lastampa.it/

http://www.elpais.com/

http://images.google.co.uk/imgres?imgurl=http://www.kickandrun.com/chroniques-parisiennes/wp-content/uploads/2008/12/logo_le_figaro.gif&imgrefurl=http://www.kickandrun.com/chroniques-parisiennes/marketingetcommunication/mon-figaro-sy-voit-deja&usg=__KB2oSv6cEaMBmOEdJ1V5dQjRESY=&h=400&w=1000&sz=53&hl=en&start=1&um=1&tbnid=mk_rrjzC8PC80M:&tbnh=60&tbnw=149&prev=/images%3Fq%3Dle%2Bfigaro%2Blogo%26hl%3Den%26rlz%3D1R2GGLL_en-GB%26um%3D1

Mediafed’s role

Mediafed Metric platform ratified

by ABCe and IAB

Publishers’ RSS Feeds

pass through Mediafed’s

server

Analyse

Measure

Promote

Place

Advertising

RSS Reach

Same demography as the website.

RSS Users are time poor people.

Paradoxically, they spend 50 minutes/day within their RSS environment. = When they read the information they want to be updated on,

then they spend lot of time on it!

With RSS, you don’t waste any impressions as you target people interested in their content (they subscribed to it) whereas on the website you often reach users who went on the website by chance!

30 million RSS Users in Europe a Day30 million RSS Users in Europe a Day

RSS Creative available

MPU 300*250 (Flash, Animated Gif)

Video for RSS(300*250, 426 x 344 pixels..)

High Visibility - High Impact - High Response

Why do brands work with Mediafed?

1. Work with 70% Premium publishers ww + Uniform rates accros networkReuters, The Economist, The Times, Le Monde, Lonely Planet..

2. Opt-in subscribers baseA loyal audience, ready to listen ! 3. High targeting medium Target the right person, no waste of impressions 4. Uncluttered and exclusive channel Limited competition and High Visibility 5. Fantastic resultsCTR average 0.5% (Q409)90% Rebooking (Q409)

Engage your audience with RSS Dynamic Ad!

Using Content

Feeding the MPU

Promoting IBM’s RSS Feeds on news’ RSS Feeds

Documents

RSS Feed Advertising