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PROMOTE & ENGAGEWAYS TO AMPLIFY YOUR TALENT BRAND
STRATEGIC ADVISORSOCIAL STRATEGY & BRAND
@SoCalGirl
TALENT ACQUISITION
STRATEGY
CEO & FOUNDER
STACY DONOVAN ZAPAR
@StacyZapar
FORTUNE 500 RECRUITER TRAINER
DINA MEDEIROS
AGENDA
TALENT BRAND CONTENT AMPLIFY
@SoCalGirl @StacyZapar #intalent
5 most important trends shaping the future of recruiting
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Social professional networks are increasingly impacting quality of hire
Employer branding is both a competitive threat and a competitive advantage
Data is used to make better hiring and branding decisions
Companies are investing in hiring internally to stop talent from walking out the door
Companies are figuring out the mobile recruiting terrain
TALENT BRAND
@SoCalGirl @StacyZapar #intalent
people
employer brand
culture
perks
leadership
alumni
network
current employees
candidate experience
reputation
perception
transparency
authenticity
Employee Value Proposition Company Culture
People Candidate Experience
TALENT BRAND
What is YOUR talent brand?
@SoCalGirl @StacyZapar #intalent
THE FACTS
83%Agree that talent brand has significant impact on the ability to hire
great talent.
Lower cost per hire by up to 50%.
Reduce employee turnover by up to 28%.
Influence the conversation with candidates. If you don’t, someone else will.
@SoCalGirl @StacyZapar #intalent
of recruiters don’t understand their own talent brand.
50%
@SoCalGirl @StacyZapar #intalent
TALENT BRAND AMPLIFY
CONTENT
@SoCalGirl @StacyZapar #intalent
GREAT CONTENT TELLS A STORY...
a , transparent story of what it’s like to work at your company.
relevant
PR / AWARDS
MARKETING CORPORATE BLOG
EARNINGS ANNOUNCEMENTS
JOB POSTINGS
CHARITABLE CAUSES
COMMUNITY EFFORTS
TEXTTHE NORM
@SoCalGirl @StacyZapar #intalent
LINKEDIN TODAY
DEPARTMENT BLOG
INDIVIDUAL BLOG
GOOGLE ALERTS
INDUSTRY PUBLICATIONS
THOUGHT LEADERS
PHOTO
INTERNAL COMMUNICATIONS
HIRING TEAM
POP CULTURE
HUMOR
YOU TUBE
TEXTTHE IDEAL
@SoCalGirl @StacyZapar #intalent
“ ”Great content makes people
want to share, care or swear.
@prsarahevans
@StacyZapar @SoCalGirl #intalent
@StacyZapar @SoCalGirl #intalent
@SoCalGirl @StacyZapar #intalent
Web developer with a job.
Web developer without a job.
AMPLIFY
@StacyZapar @SoCalGirl #intalent
@StacyZapar @SoCalGirl #intalent
4X
WHO ARE ENGINEERS CONNECTED TO?
OTHER ENGINEERS!
@SoCalGirl @StacyZapar #intalent
@SoCalGirl @StacyZapar #intalent
@SoCalGirl @StacyZapar #intalent
STATUS UPDATES
Blackberry
Blackberry - Sponsored
BlackberrySponsored
@StacyZapar @SoCalGirl #intalent
AMPLIFY
@SoCalGirl @StacyZapar #intalent
@StacyZapar @SoCalGirl #intalent
@StacyZapar @SoCalGirl #intalent
@SoCalGirl @StacyZapar #intalent
CREATE A CONTENT CALENDAR
ENCOURAGE your recruiters and hiring team members to like / share / comment! INCENTIVIZE them!
Content curation, schedule posts for the week
Engage,follow back
Engage Engage,follow back
Engage Engage, #FF
SUN MON TUE WED THURS FRI SAT
30 MIN 15 MIN 15 MIN 15 MIN 15 MIN 15 MIN
CANDIDATE EXPERIENCE
HOW DO YOU KNOW IF YOUR TALENT BRAND STRATEGY IS WORKING?
Only 1/3 of talent acquisition leaders say they consistently measure their talent brand.
@SoCalGirl @StacyZapar #intalent
=700K
3M
ENGAGEMENT
REACH
TALENT BRAND INDEXHow attractive you are
to prospective candidates
23%
@SoCalGirl @StacyZapar #intalent
TALENT BRAND INDEX
HOW LIKELY ARE YOU TO ATTRACT TALENT?
WRAP
TALENT BRAND CONTENT AMPLIFY
@SoCalGirl @StacyZapar #intalent
