Success with LinkedIn for Higher Education Customers

Frank Sherfey Key Account Executive, LinkedIn

Jennifer Garrett Manager, Emory University

Recruiting

Donna Salvo Executive Director of Talent

Management, University ofCalifornia Office of the President

Emory University and LinkedIn Recruiter

The Making of a Partnership

Emory: A Destination University

Emory University

• One of the world's leading centers for discoveryand learning

• Empowers the active, passionate pursuit oflearning for a better world

• Ranked 20th among the nation’s top universities by US News & World Report

• Business School ranked 7th in the country byBloomberg Business Week

Atlanta, Georgia• Cultural and financial center of the South

• One of the nation's most international cities

• Georgia is home to more than a dozen Fortune500 headquarters, including The Coca-ColaCompany and The Home Depot; many companieson the list have offices here

About Emory

• Founded in 1836 by the Methodist Church inOxford, GA

• One of the top 20 National research universities

• Emory has one of the largest mostcomprehensive healthcare systems in thesoutheast.

• Emory employs approximately 28,000 people,including 13,000, faculty and staff members,making Emory the 4th largest private employer in the Atlanta metropolitan area.

Human Resources Model

Emory University is both a centralized anddecentralized organization.

Central HR

HR Reps

Emory University Recruiting Model

The Recruiting Department consist of 4sub-departments:

• Open Recruiting – Supports and acts as astrategic partner in all open positions acrosscampus, using a competitive method ofevaluating and interviewing.

• Emory Search Group (ESG) – Is an internal fullcycle internal recruiting firm that works withUniversity Leaders in executive searches and hardto fill positions. Departments are charged a feefor this service

• The Dual Career Network (DCN) – Supportsspouses and partners of highly recruited staff andfaculty transitioning to Atlanta.

HR Recruiting Statistics

• Emory receives over 100,000 applicantsannually

• Open Recruitment hires approximately1,100 Staff annually

• Emory Search Group conducts and hiresapproximately 40 high level executivesearches annually

Where We Were…

• In the beginning we followed theindustry model of investing all of ourMarketing and Advertising dollars inmany recruiting tools, such as:

! Monster

! Career Builder

! Indeed

! Chronicle of Higher Education

! Niche Sites

• Transactional Recruiting (PaperShuffling)

• No Return on ROI!

What We Did About It…

• Purchased LinkedIn Recruiting Product

• Live, Up-to-date Profiles (Real-Time)

• Robust Reporting Metrics

• ROI!

All Other Products

LinkedInRecruiter

LinkedIn Recruiter User Model

• Requirement to hold a seat

• Metrics are clear in reporting

• Used to source “Passive” talent

• Ideal in helping to find the “PurpleElephant”

Why LinkedIn Recruiter…

• The business case for putting Emory’smarketing and advertising dollars intoLinkedIn was a no “brainer”, based onROI.

• With face of recruiting changing to a

more social style of recruiting, LinkedInoffered the most ROI for Emory’s dollarsand one with a more strategic approach.

Where We Are Today…

• With the use of LinkedIn Recruiter, wehave seen an overall increase inqualified hires.

• Can actually track hires back toLinkedIn, thus give real number ReturnOn Investment.

• Improved recruiting image & reputation

• Recruiting model shift(from transactional to strategic)

• Ability to be considered a true andtrusted business partner.

Recruiting Marketing & Advertising Budget

• 90% of the Emory’s Recruiting Marketing andAdvertising budget was allocated to LinkedInRecruiter, while 10% filtered into diversity efforts.

Hire Movement

• Direct Hires

• Silver and Bronze Candidates

• 2012 #’s

• Still gathering data for FY 2013, butlooks to exceed 2012

Where We Are Going…

• Working on additional seats

• Robust Careers Page

• Collapsing “small” Emory LinkedInGroups

Emory’s LinkedIn Careers Page

Bruce MattosDirector of Talent Acquisition &Employment ServicesUC Berkeley

Jessica DriesslerRecruitment SupervisorUC San Francisco

University of CaliforniaPanel Members