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Kevin DuBay Product Consultant – Change Manager
Build a Championship Team:Strategies To Motivate and Increase Usage
Jill Gaynor Strategic Customer Education Specialist
Jared Weinberg Bloomingdales, Manager of Recruitment & Development
What Makes a Championship Team?
What are we doing?
How are we doing it?
Why are we doing it?
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The Golden Circle – Simon Sinek
“Inspired organizations think, act and communicate from
the inside out”Why
How
What
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Special Guest
Jared WeinbergBloomingdales, Executive Recruiter
http://www.linkedin.com/in/jaredweinberg
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The Bloomingdales Story Recruiter Usage: July-November 2012
Super User Highly Engaged Average Usage Low Usage Idle Seat
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Bloomingdale’s Success Nov 2012 – July 2013
Super User Highly Engaged Average Usage Low Usage Idle Seat
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Why
How
What
Start with the WHY
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Why Invest in LinkedIn Success?
Improved ROI
Leverage the best toolsBe best in class
Stay relevant in the marketplace
Reduce TIME to hire Find the best talent
Lower costs
Improve utilization/engagement
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Why Not Just Send Everyone to Training? Results With Training Alone
Super User Highly Engaged Average Usage Low Usage Idle Seat
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Bloomingdale’s Success
Super User Highly Engaged Average Usage Low Usage Idle Seat
Results with a Change Management Strategy
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Why Set and Track Baseline Metrics? “You Can’t Fix What You Can’t Measure”
# of Connections
# of Groups# of Days Logged in
Searches Performed
Profiles Viewed
Profiles Saved (Total Pipeline)
InMails SentInMail
Response Rate (%)
Benchmark Metrics 800+ 30 12 35-45 250 1250-1500 90-95 27-30
Team Goals 8 40-50 100-200 200-300 25-50 20-257 12 107 395 40 22Team Avg
Account Efficiency Rating
0% 20% 40% 60%
Low
Superior
Good
User Utilization Breakdown
Low
Superior
Good
Utilization Rank
Count of User
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Why Incorporate Coaching?
Training
Coaching
87%Training 22%
*Public Personnel Management Magazine
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Why
How
What
Plan for the HOW
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Plan for the How
Identify Challenges
Prioritize
Set Realistic Goals
Achieve and Reward
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Identify Challenges
PerformanceObjectives
Metrics Targets Gap Initiatives Outcomes
Example: Improve response rates of InMails
InMail SentInMail Response Rates
Increase InMail Response Rates from 2% to 10%
8% Conduct a Writing Clinic to help improve effectiveness of InMails sent.
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Set Realistic Goals Develop a Deployment Strategy to Ensure Success
Communications Strategy• Start with the “why”• It must be organizationally driven from the top• Communicate it 7 different times in 3 different ways
Education Strategy• Conduct a training needs analysis• Create the right training plan for each role• Include coaching in your plan
Incentive and Motivation Strategy• Set personal and team goals• Offer rewards for meeting/beating goals• Share successes
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Achieve and Reward
Encourage Certification
Share the Recruiter Scorecard
Leverage Talent Solutions Learning Center
Create incentives
Run clinics and brown bag sessions
Leverage evaluation and set baseline metrics
Incentivize Your Team to Become High Achievers
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Prioritize Make Time for High Impact Activities
Brown Bag
Self-paced learning
Change Management
Plan
Set Baselines
“How do I?” emails
High
High
Impact
EffortLow
Low
Quick Wins
Fill Ins
Major Projects
Thankless Tasks
TIpsheets
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Why
How
What
Celebrate the WHAT
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Become Experts
Get Certified!
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