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Ways to create a single up-to-date repository of product information

Omni-channel commerce thrives on product data and more so on organized and cleansed product

information. Inefficient sales processes, falling sales revenues and poor brand image are some of

the effects of maintaining poor data quality. It becomes difficult for organizations to maintain

single up-to-date repository of product information with the help of product content

management.

Questudio’s Product Information Management solution CatalogStudio helps create one single

source of truth of the vast product data repository. It exercises the process of structuring

information and associated schema so that data elements are stored exactly once. Strategies,

systems and processes are aligned to manage product data.

Enterprise Service Bus

Omni-channel commerce thrives on the network of distributors, manufacturers and retailers. For

seamless functioning of this network a comprehensive solution with single data source is

necessary. The Enterprise Service Bus enables multiple systems of the organization to receive

updates of data that has changed in other systems. Each system first identifies a single source of

correct data for its system. Any changes including the creation, updates and deletion is published

by the ESB. Following which the rest of the systems that are subscribed to this update bring

their systems to be up-to-date. Product Information Management involves combining of data

integration and governance to a single, centralized, cohesive repository platform for enabling

omni-channel commerce.

Master Data Management

A single up-to-date repository of product information mandates that data first be cleansed and

normalized and then follow a particular standard. Normalization involves organizing fields and

relational database tables to minimize redundancy. Extraction of process for aggregation,

syndication and maintenance of product information from ERP and related legacy applications

becomes the basis for PIM.

Information related to each product may vary in the inventory or the Enterprise Resource

Management system. It is important to understand which are the common attributes across

products and thus bring only those attributes to the PIM software.

In cases where much information is not available about the products in the ERP, Questudio’s

content creation experts pitch in to scrub the Internet and gather additional information and store

them in the PIM software.

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Related images of products have become necessary in order to support commerce. More often

than often the images are scattered all over the organization’s IT infrastructure, leading to

complex retrieval procedures. Organizing the images and storing them in a common location is

hence necessary. Using CatalogStudio, images can be linked within the PIM and broadcast

across all channels. The Print Catalog Software then picks up data from the single storehouse of

data and consolidates them thus facilitating commerce.

Data Warehouse

With Catalog Creation Software relying on the data warehouse for creation of the latest product

catalogs for commerce, it makes sense to implement unified data approach. A data warehouse

supports reporting and analysis of data unified from multiple sources. In fact it serves as the

single source of truth. It aggregates information from upstream systems and enforces business

processes. Thus data accuracy and synchronization of trusted information is ensured to

downstream systems.

Once the data is normalized and images are aggregated and stored in the PIM Software, the

information can then be broadcasted across omni-channels.