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1
Linkages
SEED-Linkages Program
October 2002
European Movement
2
Linkages
SEED IS is a regionally based consultancy working under the
management of IFC – the world’s leading frontier market investor
SEED’s overall remit in the region is to support the development of viable
SMEs through direct consultancy work, training and other support
ADP is an affiliate of Accenture, one of the World’s leading management
consultancies, established to apply high quality business and technology
consulting skills within a development context
SEED & Accenture Development Partnerships
Jointly we are developing a Linkages Programme to assist SMEs
surrounding a large company in the optimisation of their internal
operations, in order to achieve mutual benefit for both the SME and
the large company….
3
Linkages
Franchise
Retail
Wholesale
Raw Materials
Components
Services
SME
Key:
Non Core Businesses (‘Spun Off ‘ from Core
Business)
LINKAGES
LOCAL CORE BUSINESS
FDI (Foreign Direct
Investment)
SUPPLIERS
DISTRIBUTORS
Franchise
Retail
Wholesale
Raw Materials
Components
Services
SME
Key:
Non Core Businesses (‘Spun Off ‘ from Core
Business)
LINKAGES
LOCAL CORE BUSINESS
FDI (Foreign Direct
Investment)
SUPPLIERS
DISTRIBUTORS
Franchise
Retail
Wholesale
Raw Materials
Components
Services
SME
Key:
Non Core Businesses (‘Spun Off ‘ from Core
Business)
LINKAGES
LOCAL CORE BUSINESS
FDI (Foreign Direct
Investment)
SUPPLIERS
DISTRIBUTORS
Franchise
Retail
Wholesale
Raw Materials
Components
Services
SME
Key:
Non Core Businesses (‘Spun Off ‘ from Core
Business)
LINKAGES
LOCAL CORE BUSINESS
FDI (Foreign Direct
Investment)
SUPPLIERS
DISTRIBUTORS
NewSMEs
Franchise
Retail
Wholesale
Raw Materials
Components
Services
SME
Key:
Non Core Businesses (‘Spun Off ‘ from Core
Business)
LINKAGES
LOCAL CORE BUSINESS
FDI (Foreign Direct
Investment)
SUPPLIERS
DISTRIBUTORS
Franchise
Retail
Wholesale
Raw Materials
Components
Services
SME
Key:
Non Core Businesses (‘Spun Off ‘ from Core
Business)
LINKAGES
LOCAL CORE BUSINESS
FDI (Foreign Direct
Investment)
SUPPLIERS
DISTRIBUTORS
Franchise
Retail
Wholesale
Raw Materials
Components
Services
SME
Key:
Non Core Businesses (‘Spun Off ‘ from Core
Business)
LINKAGES
LOCAL CORE BUSINESS
FDI (Foreign Direct
Investment)
SUPPLIERS
DISTRIBUTORS
Franchise
Retail
Wholesale
Raw Materials
Components
Services
SME
Key:
Non Core Businesses (‘Spun Off ‘ from Core
Business)
LINKAGES
LOCAL CORE BUSINESS
FDI (Foreign Direct
Investment)
SUPPLIERS
DISTRIBUTORS
NewSMEs
Linkages helps different types of SMES within an emerging economy affected in different ways by the intervention of Foreign Direct Investment (FDI) in a large
company
Linkages Program: Background
4
Linkages
MakeBuyMove
Sell SellMakeMake/
Provide
How do I Set up as a New SME?
•Business Plan
•Sourcing of Funds
•Training & Technology
How do I Set up as a Spun Off SME?
•Business Plan
•Sourcing of Funds
•Training & Technology
How do I Spin Off or Outsource my Non-Core Assets while ensuring I adhere to Corporate Social Responsibility principles?
SEED provides a range of related support services following the spin off of Non Core Assets aimed at assisting both the Large Company as well as the new and
spun off SMEs affected by this process
Spin Off-Related Consulting Services
• Non-Core Asset Assessment & Feasibility Study
• Outplacement program for Redundant Workers
• Generation of New Business Ideas
• Feasibility Study for New Businesses
New Businesses
Large Company Spun Off Non Core Assets
Spin Off/ Outsource
Establish as New
5
Linkages
Supply Chain Consulting Services – Supplier Focus
Suppliers SMEs must focus on developing certain key functions in order to maximise the value chain throughout the
supply chain network
Supplier
Hyper-Market
Customer
SME
Core Business
How can I be a good supplier?
•Competitive Pricing
•Quality Products
•On-time Delivery
ProvideBuy
Sell
6
Linkages
Supply Chain Consulting Services – Distributor Focus
Distributor SMEs must focus on developing certain key functions in order to maximise the value chain throughout the
supply chain network
Factory
Distributor
SME
Core Business
How can I be a good distributor?
•Focus on Sales & Marketing
•Effective Merchandising
•Excellent Customer Service
MakeMove
Sell
Suppliers
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Linkages
The Linkages Program begins with a business assessment during which all aspects of the SME/Large Company are analysed, followed by a phase during which
recommendations are made for the implementation of tools, technology and/or training
Implementation
Recommendations
Tools TrainingTechnology
Business AssessmentBusiness
Assessment
Business Assessment
Process Reengineering
Score Cards
Data Models
Methodology
ERP
Trans-port
Mngt
Order Mngt
Ware-house Mngt
Supply Chain
Planning
SCM Overview Course
Quality Mngt
Sales & Market-
ing
Finan-cial Mngt
General Management
Implementation
Recommendations
Tools TrainingTechnology
Business Assessment
Business
Assessment
Business Assessment
Process Reengineering
Score Cards
Data Models
Methodology
ERP
Trans-port
Mngt
Order Mngt
Ware-house Mngt
Supply Chain
Planning
SCM Overview Course
Quality Mngt
Sales & Market-
ing
Finan-cial Mngt
General Management
Linkages Program: Methodology Overview
8
Linkages
SEED will analyse existing operating practices across and
within the SME/Core Business Supply Chain to identify the
key issues faced both upstream and downstream. For
example:
• Upstream:
• Competitive Pricing
• Quality Products
• On-time Delivery
• Downstream:
• Focus on Sales & Marketing
• Effective Merchandising
• Excellent Customer Service
SEED will produce a report recommending ways to overcome
the issues
SEED Offerings – Business Assessment
9
Linkages
Accenture & SEED - Implementation:TECHNOLOGY
SEED Staff will be skilled in implementing business software solutions (specific to the region) for SMEs
Software will be implemented by the SEED local consultant network and will typically cover some or all of the following modules:
\
Invoice Receipt & Payment Creation
Sales Orders
Creation
Purchase Orders
Creation
General Accounting
Invoice Creation & Payment Receipt
Asset Tracking
Bank Reconciliation
HR/Payroll
Inventory Management
Production Planning
Transportation Scheduling & Carrier/Route Planning
Su
ppliers D
istrib
uto
rs
Supply Planning Demand Planning
SCM
ERP
Key:
\
Invoice Receipt & Payment Creation
Invoice Receipt & Payment Creation
Sales Orders
Creation
Sales Orders
Creation
Purchase Orders
Creation
Purchase Orders
Creation
General Accounting
General Accounting
Invoice Creation & Payment Receipt
Invoice Creation & Payment Receipt
Asset TrackingAsset Tracking
Bank ReconciliationBank Reconciliation
HR/PayrollHR/Payroll
Inventory Management
Production PlanningProduction Planning
Transportation Scheduling & Carrier/Route PlanningTransportation Scheduling & Carrier/Route Planning
Su
ppliers
Su
ppliers D
istrib
uto
rsD
istrib
uto
rs
Supply PlanningSupply Planning Demand PlanningDemand Planning
SCM
ERP
Key:SCM
ERP
Key:
10
Linkages
Example of Materials - Supplier Side
Training Courses
Introduction to SCM
Management of service contracts
Cost accounting
Quality control management
Production planning
Business Strategy
IT Systems
MIS
Inventory Control
Production
Financial Mngt System
Consultancy Services
Supplier Selection and Evaluation Program
Organisation Design
HR Management
Product Standards
Compliance with Buyer’s purchase criteria
ISO Accreditisation
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Linkages
Training Courses
Retail/Store Operation Management
Marketing Concepts
Customer Relations
Sales Motivation
Business Strategy
IT Systems
POS
Inventory Control
Transportation System
Financial Mng System
Example of Materials - Distribution Side
Consultancy Services
Incentive Program
Merchandising
Marketing/Promotion Design & Implementation
Organisation Design
Sales Network Design
HR Management
12
Linkages
Tigar: A Linkages Case Study
Product: Automobile Tyres & Tubes Annual Turnover: > US$ 70 million No. of Employees: > 4,000 Location: Pirot, Serbia Date Established: 1935 Legal Status: Privatized, 1991 Joint Venture set up:
Tigar Holding 65% Michelin 25% IFC 10%
New Business
Work with Tigar Management to help develop new business ideas for
outplacement of staff affected by spin off or outsourcing program
Spin Off/Outsourcing
Assessment of Non-Core Assets in order to
determine Spin Off or Outsourcing Strategy for
each
Supply Chain
Business Assessment to recommend solutions to
existing issues and future strategy of spun off sales
network (Tigar Trade)
13
Linkages
Product: Automobile Tyres & Tubes
Annual Turnover: > US$ 70 million No. of Employees: > 4,000 Location: Pirot, Serbia Date Established: 1935 Legal Status: Privatized, 1991
Joint Venture set up: Tigar Holding 65% Michelin 25% IFC 10%
Tigar: A Linkages Case Study
14
Linkages
Workers catering
Flourmill
Bakery shop
Pasta Production
Business restaurant
Animal Food
Mountain House
Business restaurant
Workers catering
Animal Farm
Retail stores
Syndicate catering
Tigar INCON Tigar ToursConstruction TransportationInsuranceCatering
Business Services Division
Babusnica
Tigar: Outsourcing & Spin Off Program
Assessment of Non-Core Assets in order to determine Spin Off or Outsourcing Strategy for each
15
Linkages
Laundry Facility
Mini Cattle Farm
Herbal Product Processing
Tigar: New Enterprises Program
Work with Tigar Management to help develop and conduct feasibility study into new business ideas for outplacement of staff affected by spin off or
outsourcing program
16
Linkages
Work methods in the network
Warehouse utilization and logistics
Management Information Systems and tools
Merchandizing, product specialization in the stores
Store profitability
Introduction of new services
Franchise system
Business Assessment to recommend solutions to existing issues and future strategy of spun off sales network (Tigar Trade)
Tigar: Supply Chain Network Program