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PERSIAN LEMON MARTÍNEZ DE LA TORRE VERACRUZ Versión 010117

PM Persian Lemon v010117

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Page 1: PM Persian Lemon v010117

PERSIAN LEMON

MARTÍNEZ DE LA TORRE

VERACRUZ

Versión 010117

Page 2: PM Persian Lemon v010117

WELCOME

The United Producers of Martínez de la Torre, Veracruz, are pleased

to offer with pride our product :

Persian Lemon.

We supply the domestic market through the direct distribution of the

field toward collection centers or independent distributors.

We invite you to contact us !

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BACKGROUND

• Mexico is the first producer and exporter worldwide of Persian Lemon

• Veracruz is the leading producer and exporter at the international level with 90%

of the surface that is established of 204 thousand hectares

Production target :

62% United States

8% Europe

3% Japan

14% Domestic public market and

13% Domestic companies of Juices

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LOCATION OF THE PRODUCTION AND PACKING

OF PERSIAN LEMON

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LOCATION OF THE PRODUCTION AND PACKING

OF PERSIAN LEMON

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INFRASTRUCTURE

• Martinez de la Torre (Town) with more than 60 packing companies

• Cuitlahuac (Town) with more than 20 agro-industries of this type

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RURAL DISTRICT OF DEVELOPMENT

• Account with 22 municipalities of which 15 are engaged in the

citric acid, with an annual production of 2.78 million tonnes

• MARTINEZ DE LA TORRE. Produces about 1.3 million tons of lemon

all the qualities

• Recognized as the capital of the citrus fruit has a population of 28

thousand producers supplying to the most delicate global

markets

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IMPACT AREA

Scenario to the cultivation of Persian lemon (Citrus latifolia)

CENTER REGION OF THE STATE OF VERACRUZ

GREATER

PRODUCTION

80%

GREATER EXPORT• MARTINEZ DE LA

TORRE

• CUITLÁHUAC

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MARTINEZ DE LA TORRE

CUITLAHUAC

MAP OF THE IMPACT AREA

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SUPPLY OF PRODUCTION AND SERVICES

• PACKINGS ACCORDING

CUSTOMER SHIPMENTS

• CONSTANT ASSURANCE

MARKETING

• CONSTANT

MANAGEMENT OF FOOD

SAFETY

Producers and packers of Persian lemon and technicians involved in the

processes of pre-harvest, harvest and post harvest

EXPORT QUALITY

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CALIBER *

The Caliber* (Size) handled in United States and

European markets refer to the number of fruits of uniform

size that can contain a box of between 38 and 40

pounds.

In the United States are accepted Calibers from 110 to

250 lemons per box and in the European countries from

200 to 300.

The Japanese market is the most demanding of all

Calibers and demand of 32-36, 40-48 and 52-54 fruits

per box of 10 pounds.

* Limón Persa.Tendencias en el mercado mexicano.Rita Schwentesius Rindermann y Manuel Ángel Gómez

Cruz.Universidad Autónoma Chapingo.Centro de Investigaciones Económicas, Sociales y Tecnológicas de la

Agroindustria y la AgriculturaMundial.(PIAI-CIESTAAM) 2005.

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PACKAGING WITH WAX FOR EXPORT

* Limón Persa.Tendencias en el mercado mexicano.Rita Schwentesius Rindermann y Manuel Ángel Gómez

Cruz.Universidad Autónoma Chapingo.Centro de Investigaciones Económicas, Sociales y Tecnológicas de la

Agroindustria y la AgriculturaMundial.(PIAI-CIESTAAM) 2005.

PACKAGING WITH WAX FOR EXPORT

CHARACTERISTICS

COLOR BRIGHT GREEN, AND UNIFORM

TEXTURE ROUGH PEEL

CALIBERS* BETWEEN 200 - 110 *

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PACKAGING WITHOUT WAX

* Limón Persa.Tendencias en el mercado mexicano.Rita Schwentesius Rindermann y Manuel Ángel Gómez

Cruz.Universidad Autónoma Chapingo.Centro de Investigaciones Económicas, Sociales y Tecnológicas de la

Agroindustria y la AgriculturaMundial.(PIAI-CIESTAAM) 2005.

PACKAGING WITHOUT WAX

CHARACTERISTICS

COLOR BRIGHT GREEN

TEXTURE ROUGH PEEL

CALIBERS* BETWEEN 200 - 150

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SECONDS

* Limón Persa.Tendencias en el mercado mexicano.Rita Schwentesius Rindermann y Manuel Ángel Gómez

Cruz.Universidad Autónoma Chapingo.Centro de Investigaciones Económicas, Sociales y Tecnológicas de la

Agroindustria y la AgriculturaMundial.(PIAI-CIESTAAM) 2005.

SECONDS

CHARACTERISTICS

COLOR LIGHT GREEN

TEXTURE SMOOTH PEEL

CALIBERS* BETWEEN 200 - 110

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THIRDS

* Limón Persa.Tendencias en el mercado mexicano.Rita Schwentesius Rindermann y Manuel Ángel Gómez

Cruz.Universidad Autónoma Chapingo.Centro de Investigaciones Económicas, Sociales y Tecnológicas de la

Agroindustria y la AgriculturaMundial.(PIAI-CIESTAAM) 2005.

THIRDS

CHARACTERISTICS

COLOR VERY LIGHT GREEN TO YELLOW

TEXTURE SMOOTH PEEL, SPOTTY

CALIBERS* 110 TO HIGHER, MIXED

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IMPLIED WARRANTY OF MERCHANTABILITY

• Continuous production.

• Increase the number of units of production and/or packing according to the

demand of constant information requested.

• Food Safety Standards to the producers and workers of the packing to have an

excellent level of marketing, punctual and with standards of the first order for its

trade, such as freshness and good condition when the product arrives at the final

destination and the consumer.

WE HOPE TO HAVE THE OPPORTUNITY TO SERVE YOU !

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BUSINESS DEVELOPMENT

Contact

[email protected]

www.ProductoresMexicanos.yolasite.com

http://limonpersa.es.tl/

BUSINESS OFFICE

Homero 1425 Desp. 105

Colonia Polanco

C.P. 11560

Ciudad de México