PHARMA INDUSTRY

Created by :- : Tarun Kabra

:DeviDutt Saini

-: AGENDA :-Introduction.Indian Scenario.SWOT Analysis.Major Player.Brand Management.Future Outlook.Conclusion.

INTRODUCTION

Cont….

-: SWOT ANALYSIS :-

-: MAJOR PLAYERS :- TOP PHARMA COMPANIES IN INDIA

Ranbaxy laboratories limitedCiplaLipinAurobindo pharma ltdSun PharmaCadila HealthJubilant HifeWockhardtIpca labs

-: RANBAXY COMPANY :-

-: Cipla Company :-

-: BRAND MANAGEMENT :-

Market Research

Marketing

Communications

Customer Marketing

Medical Services

BRAND MANAGMENT

Pricing Analysis

Business Developme

nt

Professional Sales

-: FUTURE OUT LOOK :- PHARMA INDUSTRY -: It Remains Favorable

according to report by ICRA & Moody’s.

The Indian Pharmaceutical sector is also expected to be among the Top 10 Pharma Based markets in the world in the next 10 years.

The national Pharma Market would experience the rise in the sales of the patent drug’s.

-: CONCLUSION :- INDUSTRY:- Academic relationship

can be furture explored.

Old Age people will be exploit on traditional & Herbal Medicines.

Awareness of worrisome trends on the business of Drugs, Research, & Health Care .

Submitted To,Dr. Preeti

Sharma Mrs. Nayna

Porwal