Mfm cc final

Master of Fashion Management /Fashion Management Studies

© 2011 National Institute of Fashion Technology (NIFT) Page i

Course Curriculum

PG Program

Department : Fashion Management Studies

Specialization / Program: Master of Fashion Management

Year: 2011


© 2011 National Institute of Fashion Technology (NIFT) Page ii

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

Academic Plan for Semester - I (For entire curriculum July – December)

Department : Fashion Management Studies (FMS) Programme/Specialization : Master of Fashion Management (MFM)

Hour / Semester / Week

Subj

ect C

ode

Core

/ Non

Cor

e

Subj

ect

type

- Th

eory

(TH)

/P

roce

ss (P

B)

/Dep

artm

ent

elect

ive (D

E)/

Com

mon

Elec

tive

(CE)

Subject

Lect

ure

Prac

tical

/ W

orks

hops

Tu

toria

l / Se

min

ars /

Fi

eld S

tudy

Mo

nito

red

Self

Stud

y

Tota

l Hou

rs /

Wee

k

Tot a

l Hou

rs /

Sem

este

r

Cred

its

MFM103T Core TH Business Statistics 3 3 42 3

MFM105T Core TH Organizational Behaviour 3 3 42 3

MFM107T Core TH Fabric Knowledge for Merchandisers 3 3 42 3

MFM109T Core TH Garment Manufacturing & Quality Assurance 3 3 42 3

MFM111T Core TH Fashion Marketing Management 3 3 42 3

MFM113T Core TH Fashion Merchandising 3 3 42 3

MFM115P Non‐Core PB Professional Practices 3 3 42 2

MFM117T Core TH Managerial Economics 3 3 42 3

MFM119T Core TH Fashion Retail Management 3 3 42 3

MFM121T Core TH Overview of Global Fashion Industry 1.5 1.5 21 1.5

MFM123P Non‐Core PB Research Methodology & Minor Project 1.5 1.5 21 1.5

MFM101P Non‐Core PB Outbound Program (Between Ist Semester & IInd Semester)

Total Hours for Semester 420

Total Credits for Semester 29


© 2011 National Institute of Fashion Technology (NIFT) Page iii

NATIONAL INSTITUTE OF FASHION TECHNOLOGY Academic Plan for Semester - II

(For entire curriculum January to June)



Subject C

ode

Core / Non

Core

Subject type

‐ The

ory

(TH) /Process (PB)

/Dep

artm

ent electiv

e (DE)/ Co

mmon

Electiv

e (CE)

Subject

Lecture

Practical /

Worksho

ps

Tutorial /

Seminars / Field

Stud

y

Mon

itored Self

Stud

y

Total H

ours /

Week

Tot a

l Hou

rs /

Semester

Cred

its

MFM104T Core TH Accounting and Costing for Managers 3 3 42 3

MFM106T Core TH Fashion Brand Management 3 3 42 3

MFM108T Core TH Consumer Behaviour 3 3 42 3

MFM110T Core TH Marketing Research 3 3 42 3

MFM112P Core PB Export Merchandising 3 3 42 3

MFM114T Core TH Retail Buying and Category Management 3 3 42 3

MFM116T Core TH Brand & In‐Store Communication 3 3 42 3

MFM118P Non‐Core PB Fashion Forecasting and Product Development 1.5 1.5 21 1.5

MFM120T Core TH Operations Research 3 3 42 3

MFM122P Non‐Core PB Minor Project 3 3 42 2

MFM102II Core II Fashion Industry Internship and Training (Between 2nd & 3rd Semester) 6 320 6


Total Credits for Semester 27.5

Internship total ‐Hrs /Duration /credit 320/8 Weeks/6


© 2011 National Institute of Fashion Technology (NIFT) Page iv

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

Academic Plan for Semester - III (For entire curriculum July to December)



Subject C

ode

Core / Non

Core

Subject type

‐ The

ory

(TH) /Process (PB)

/Dep

artm

ent electiv

e

(DE)/ Co

mmon

Elective

(CE)

Subject

Lecture

Practical /

Worksho

ps

Tutorial /

Seminars /

Field Stud

y

Mon

itored

Self Stud

y

Total H

ours

/ Week

Tot a

l Hou

rs /

Semester

Cred

its

MFM203T Core TH Global Marketing 3 3 42 3

MFM205T Core TH Strategic Management 3 3 42 3

MFM207T Core TH Entrepreneurship 3 3 42 3

MFM209T Core TH Financial Management 3 3 42 3

MFM211T Core TH Legal Environment of Business 3 3 42 3

MFM213T Core TH Customer Relationship Management 1.5 1.5 21 1.5

MFM215P Non‐Core PB Business Technology for Fashion Value Chain 1.5 1.5 3 42 2.5

MFM217T Core TH Human Resource Management 1.5 1.5 21 1.5

MFM219T Core TH Intellectual Property Rights 2 2 28 2

MFM221T Core TH Supply Chain Management 3 3 42 3

MFM201IS Core IS Fashion Industry Market Survey (Between 3rd Semester & 4th Semester) 80 3




© 2011 National Institute of Fashion Technology (NIFT) Page v

Fashion Industry Market Survey total ‐Hrs /Duration /credit 80/2 Weeks/3

NATIONAL INSTITUTE OF FASHION TECHNOLOGY Academic Plan for Semester - IV

(For entire curriculum January to June)



Subj

ect C

ode

Core

/ Non

Cor

e

Subj

ect

type

- The

ory (

TH)

/Pro

cess

(PB)

/Dep

artm

ent

elect

ive (D

E)/ C

omm

on

Elec

tive (

CE) Subject

Lect

ure

Prac

tical

/ W

orks

hops

Tuto

rial /

Sem

inar

s / F

ield

Stud

y

Moni

tore

d Se

lf St

udy

Tota

l Hou

rs / W

eek

Tot a

l Hou

rs / S

emes

ter

Cred

its

MFM202GP Core GP Graduation Research Project 9 560 18



Research Project total -Hrs /Duration /credit 560/16 Weeks/18


© 2011 National Institute of Fashion Technology (NIFT) Page vi

NATIONAL INSTITUTE OF FASHION TECHNOLOGY Department of FMS – MFM Programme

Evaluation Matrix

Evaluation Matrix

Su

bje

ct C

od

e

Su

bje

ct ty

pe-

Th

eo

ry (

TH

) /

Pro

cess

(P

B)

/D

ep

art

men

t

ele

ctiv

e (

DE)/

C

om

mo

n E

lect

ive

(CE)

Co

re /

No

n C

ore

Subject

Ben

chm

ark

A

ssig

nm

en

t-1

Ben

chm

ark

A

ssig

nm

en

t-2

Ben

chm

ark

A

ssig

nm

en

t-3

B

en

chm

ark

A

ssig

nm

en

t-4

Ben

chm

ark

A

ssig

nm

en

t-5

Mid

– T

erm

Exam

/Ju

ry

En

d –

Term

Exam

/ J

ury

To

tal

MFM103T Core TH Business Statistics 10 10 - - - 40 40 100

MFM105T Core TH Organizational Behaviour 10 10 - - - 40 40 100

MFM107T Core TH Fabric Knowledge for Merchandisers 10 10 - - - 40 40 100

MFM109T Core TH Garment Manufacturing & Quality Assurance 10 10 - - - 40 40 100

MFM111T Core TH Fashion Marketing Management 10 10 - - - 40 40 100

MFM113T Core TH Fashion Merchandising 05 05 10 - - 40 40 100

MFM115P Non‐Core PB Professional Practices 10 10 20 - - 20 40 100

MFM117T Core TH Managerial Economics 10 10 - - - 40 40 100

MFM119T Core TH Fashion Retail Management 10 10 - - - 40 40 100

MFM121T Core TH Overview of Global Fashion Industry 05 05 10 - - 40 40 100

Sem

est

er

- I

MFM123P Non‐Core PB Research Methodology & Minor Project 20 20 - - - 20 40 100


© 2011 National Institute of Fashion Technology (NIFT) Page vii


Evaluation Matrix

Evaluation Matrix

Su

bje

ct C

od

e

Su

bje

ct ty

pe-

Th

eo

ry (

TH

) /

Pro

cess

(P

B)

/D

ep

art

men

t

ele

ctiv

e (

DE)/

C

om

mo

n

Ele

ctiv

e (

CE)

Co

re /

No

n C

ore

Subject

Ben

chm

ark

A

ssig

nm

en

t-1

Ben

chm

ark

A

ssig

nm

en

t-2

B

en

chm

ark

A

ssig

nm

en

t-3

B

en

chm

ark

A

ssig

nm

en

t-4

B

en

chm

ark

A

ssig

nm

en

t-5

M

id –

Term

Exam

/Ju

ry

En

d –

Term

Exam

/ J

ury

To

tal

MFM104T Core TH Accounting and Costing for Managers 10 10 - - - 40 40 100

MFM106T Core TH Fashion Brand Management 10 10 - - - 40 40 100 MFM108T Core TH Consumer Behaviour 20 - - - - 40 40 100 MFM110T Core TH Marketing Research 10 10 - - - 40 40 100 MFM112P Core PB Export Merchandising 20 10 10 - - 20 40 100 MFM114T Core TH Retail Buying and Category Management 10 10 - - - 40 40 100 MFM116T Core TH Brand & In‐Store Communication 10 10 - - - 40 40 100 MFM118P Non‐Core PB Fashion Forecasting and Product Development 10 10 10 10 - 20 40 100 MFM120T Core TH Operations Research 05 05 10 - - 40 40 100

S

em

est

er

- II

MFM122P Non‐Core PB Minor Project 20 20 - - - 20 40 100

Subject Code Subject Type

Core/Non Core Subject Guide/Mentor/ supervisor

Industry Feedback

End Term Jury

Total MFM102II II Core Fashion Industry Internship and Training

20 30 50 100


© 2011 National Institute of Fashion Technology (NIFT) Page viii


Evaluation Matrix

Evaluation Matrix

Su

bje

ct C

od

e

Su

bje

ct ty

pe-

Th

eo

ry (

TH

) /

Pro

cess

(P

B)

/D

ep

art

men

t

ele

ctiv

e (

DE)/

C

om

mo

n E

lect

ive

(CE)

Co

re /

No

n C

ore

Subject

Ben

chm

ark

A

ssig

nm

en

t-1

Ben

chm

ark

A

ssig

nm

en

t-2

Ben

chm

ark

A

ssig

nm

en

t-3

Ben

chm

ark

A

ssig

nm

en

t-4

Ben

chm

ark

A

ssig

nm

en

t-5

M

id –

Term

Exam

/Ju

ry

En

d –

Term

Exam

/ J

ury

To

tal

MFM203T Core TH Global Marketing 05 05 10 - - 40 40 100

MFM205T Core TH Strategic Management 05 15 - - - 40 40 100

MFM207T Core TH Entrepreneurship 05 10 05 - - 40 40 100

MFM209T Core TH Financial Management 10 10 - - - 40 40 100

MFM211T Core TH Legal Environment of Business 10 10 - - - 40 40 100

MFM213T Core TH Customer Relationship Management 10 10 - - - 40 40 100

MFM215P Non‐Core PB Business Technology for Fashion Value Chain 20 20 - - - 20 40 100

MFM217T Core TH Human Resource Management 10 10 - - - 40 40 100

MFM219T Core TH Intellectual Property Rights 05 15 - - - 40 40 100

Sem

est

er

- II

I

MFM221T Core TH Supply Chain Management 10 10 - - - 40 40 100

Subject Code Subject Type Core/Non Core Subject Guide/Mentor/ supervisor

End Term Jury

Total MFM102II II Core Fashion Industry Market Survey

20 80 100


© 2011 National Institute of Fashion Technology (NIFT) Page ix


Evaluation Matrix

Evaluation Matrix

Su

bje

ct C

od

e

Su

bje

ct ty

pe-

Th

eo

ry (

TH

) /

Pro

cess

(P

B)

/D

ep

art

men

t

ele

ctiv

e (

DE)/

C

om

mo

n E

lect

ive

(CE)

Co

re /

No

n C

ore

Subject

Gu

ide/

Men

tor/

su

perv

iso

r

Ind

ust

ry

Feed

back

Inte

rnal Ju

ry

Exte

rnal J

ury

To

tal

Sem

est

er

- IV

MFM202GP GP Core Graduation Research Project 20 20 20 40 100


© 2011 National Institute of Fashion Technology (NIFT) Page x


Table of Contents

Semester Subject code Subject type Theory (TH) /Process (PB) /Department elective (DE)/ Common Elective (CE)

Core/ non core

Subject Page No.

MFM103T TH Core Business Statistics 1

MFM105T TH Core Organizational Behaviour 9

MFM107T TH Core Fabric Knowledge for Merchandisers 15

MFM109T TH Core Garment Manufacturing & Quality Assurance 23

MFM111T TH Core Fashion Marketing Management 30

MFM113T TH Core Fashion Merchandising 39

MFM115P PB Non‐Core Professional Practices 46

MFM117T TH Core Managerial Economics 53

MFM119T TH Core Fashion Retail Management 59

MFM121T TH Core Overview of Global Fashion Industry 65

I

MFM123P PB Non‐Core Research Methodology & Minor Project 72

Between 1st & 2nd Semester

MFM101P PB Non‐Core Outbound Program 77

MFM104T TH Core Accounting and Costing for Managers 78

MFM106T TH Core Fashion Brand Management 84

II

MFM108T TH Core Consumer Behaviour 92


© 2011 National Institute of Fashion Technology (NIFT) Page xi

MFM110T TH Core Marketing Research 98

MFM112P PB Core Export Merchandising 103

MFM114T TH Core Retail Buying and Category Management 108

MFM116T TH Core Brand & In‐Store Communication 116

MFM118P PB Non‐Core Fashion Forecasting and Product Development 125

MFM120T TH Core Operations Research 136

MFM122P PB Non‐Core Minor Project 142

Between 2nd & 3rd Semester

MFM102II II Core Fashion Industry Internship and Training 146

MFM203T TH Core Global Marketing 150

MFM205T TH Core Strategic Management 157

MFM207T TH Core Entrepreneurship 164

MFM209T TH Core Financial Management 173

MFM211T TH Core Legal Environment of Business 179

MFM213T TH Core Customer Relationship Management 184

MFM215P PB Non‐Core Business Technology for Fashion Value Chain 190

MFM217T TH Core Human Resource Management 196

MFM219T TH Core Intellectual Property Rights 205

III

MFM221T TH Core Supply Chain Management 218

Between 3rd & 4th Semester

MFM20IS IS Core Fashion Industry Market Survey

225

IV MFM202GP GP Core Graduation Research Project 228


© 2011 National Institute of Fashion Technology (NIFT) Page 1

Subject Code Subject Sessions Hours / Week

Hour / Semester

Credit (C / NC) Subject Type(TH/ PB/ DE/CE)

Lecture 3

Practical / Workshop

Tutorial / Seminars / Field Study

Self Study

MFM103T Business Statistics

Total 3

42 3 C TH

Pre-requisite: Nil

Course objective: - To understand the Fundamentals of statistics and their application in the field of fashion industry

- To familiarize the students with SPSS for data feeding, processing, analysis and interpretation.

- Analyze data quantitatively to interpret an existing situation / problem with the help of SPSS.

Course Structure: Concept Domain: Univariate, Bivariate and Multi-variate analysis and its application in Fashion Business, Data collection-analysis and interpretation, Data analysis, Table formation, Averages, Bar Charts, Pie Charts, Chi square, Cross tabs, F Test, t Test, Correlation using the Statistical Package SPSS, report preparation.



Knowledge Domain: Quantitative knowledge: The course takes a quantitative approach to business decisions, where

decisions are computed mathematically based on statistical formulas. Thus the students will significantly enhance their

quantitative skills.

Skill Domain: Skill to understanding about the fundamentals of statistics.

Course contents:

Session Hrs Content Keywords Reference Lecture Practical / Workshop

Self Study

Details of

number

of

sessions

required

per

chapter/

topic

Total hrs

required

for one

chapter

and

further

breakup

per topic

Details of the

contents to be

taught

Keywords of the

chapter to define the

depth of the input

Detailed

referencing with

text book/

publishers/ edition

with pg no

Hrs Hrs Hrs

1 3 Introduction to

Statistics What and

why?

Scope of statistics and

its applications in

marketing & managerial

decision making.

Collection, classification

and presentation of

data

Statistics for

Managers- Richard

I.Levin, David S.

Rubin.-7th edition

Chapter 1-2, page

1-67

3

2 3 Measures of

central tendency,

Mean, Median, Mode,

Range, Mean deviation,

Statistics for

Managers- Richard

3



Measures of

Dispersion

Standard deviation I.Levin

David S. Rubin-7th

edition

Chapter 3, page 70-

157

3 3 Probability

Distributions,

Normal Distribution,

Sampling distribution

Statistics for

Managers- Richard

I.Levin, David S.

Rubin-7th edition

Chapter 5-6,page

221341

3

4 3 Chi Square Chi Square as a test of

independence

David S. Rubin-7th

edition Chapter-

11,page 568645

3

5 3 Estimation,

Confidence intervals

Testing of

hypothesis for

simple mean

proportions (large

and small

samples),

Difference

between means

and proportions.

Z Test, t test Statistics for

Managers- Richard

I.Levin, David S.

Rubin-7th edition

Chapter 8,page

401-493

3



6 3 Correlation Scatter diagram, Karl

Pearson's coefficient of

correlation, Spearmen's

rank correlation,

Statistics for

Managers- Richard

I.Levin, David S.

Rubin-7th edition

Chapter 12,page

647-715

3

7 3 Linear regression

analysis

Forecasting

Simple bivariate

regression analysis

(y=a+bx types)

Time series analysis,

moving averages,

Methods of least

square

Statistics for

Managers- Richard

I.Levin, David S.

Rubin-7th edition

Chapter 12,page

647-715 Statistics

for Managers-

Richard I.Levin,

David S. Rubin-7th

edition

Chapter 15,page

861-903

3

Benchmarked assignment 1-Problem on Hypothesis Testing/Forecasting(Regression Analysis) (10 marks)

8. Mid term exam 9 3 Data coding &

analysis using

SPSS

Coding, variable format,

Value labels

Marketing

Research -

Nargundkar, PP

114-123

3

10 3 Simple Tabulation Univariate& Bivariate Marketing 3



& Cross

tabulation using

SPSS

Analysis, Simple &

Cross- tabs

Research -

Nargundkar, PP

181-186

11 3 Hypothesis

Testing: Chi

square using

SPSS

Marketing

Research -

Nargundkar, PP

187-204

3

12 3 Hypothesis

Testing:

t-Test F Test

using SPSS

Marketing

Research -

Nargundkar, PP

123-127 & PP 208-

212

3

13 3 Hypothesis

Testing:

Correlation &

Regression using

SPSS

Marketing

Research -

Nargundkar, PP

242-273

3

14 3 Factor Analysis

using SPSS

Marketing

Research -

Nargundkar, PP

326-330

3

15 3 Presentation of

Assignment #2

3

16 End Term Examination



Suggested references Books: 1. Statistics for Marketing: Levin Richard & David Rubin

2. Marketing Research - Rajendra Nargundkar (TMH)

3. Marketing Management - Philip Kotler

4. SPSS for Windows Step by step – A simple guide and reference. - Darren George, Paul Mallery

Reference Magazines, Journals and other sources:

1. Journal of Fashion Marketing

2. Journal of Marketing, Journal of Marketing Research

3. The Economics Times

4. Indian Growth and Development Review

5. Times of India

6. Economic and political weekly

7. Ebsco

8. Emerald

9. Proquest

Evaluation Matrix:

Evaluation Matrix

Ben

chm

ark

Ass

ignm

ent-

1

Ben

chm

ark

Ass

ignm

ent-

2

Ben

chm

ark

Ass

ignm

ent-

3

Ben

chm

ark

Ass

ignm

ent-

4

Ben

chm

ark

Ass

ignm

ent-

5

Mid

- Te

rm

Exam

/ Ju

ry

End

- Ter

m

Exam

/ Jur

y

Tota

l

10 10 40 40 100



Teaching Tools: Class lectures

Presentation by the students

Case study

Literature survey

Learning outcome: Understanding about the fundamentals of statistics in the field of fashion industry.

Benchmarked assignment Description (if required to be documented separately)

Assignment 1

Details/ description of assignment Problem on Hypothesis Testing/Forecasting (Regression Analysis)

Evaluation parameter Performance in the Unit Test

Type of assignment Written Test

Weight age 10

Assignment 2 -

Details/ description of assignment Application of SPSS and results interpretation of a given market research

data

Evaluation parameter Content, Individual Understanding, Presentation

Type of assignment Presentation & Submission

Weight age 10



Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned

Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15

Types No. of Questions Marks per questions Total Marks

Objective 10 1 10

Short Answers /brief 5 2 10

Essay 4 5 20




Hour / Semester Credit (C / NC)

Subject Type(TH/ PB/ DE/CE)

Lecture 3

Practical / Workshop Tutorial / Seminars / Field Study

Self Study MFM105T Organizational

Behaviour

Total

3

42 3 C TH

Pre-requisite: NIL Course objective:

- To impart students with the basic processes and principles that underline human behavior. - To focus on ways to enhance organizational effectiveness through people. - To understand how to effectively recognize and resolve human issues in organizational settings - To develop an ability to catalyze harmonious relationship amongst employee groups.

Course structure:

Concept domain- The course aims to help the students understand individual and group behaviour in an organizational setting to groom industry leaders for the fashion industry.

Knowledge domain- It also aims to impart skills to students for managing people through understanding of self and interpersonal relationships

Skill domain- It prepares the students to understand human strategies that are involved in overall business success.



Course contents:

Session Hrs Content Keywords

Reference Lecture

Practical /

Workshop

Self

Study

Details of number of sessions required per chapter/ topic

Total hrs required for one chapter and further breakup per topic

Details of the contents to be taught

Keywords of the chapter to define the depth of the input

Detailed referencing with text book/ publishers/ edition with P. No. Hrs Hrs Hrs

1-2 6 Introduction to Organizational Behavior Perception Process & Impression Management

1. The nature and importance of perception

2. Perceptual Selectivity 3. Perceptual Organization 4. Social Perception 5. The Halo effect 6. Impression Management

• OB trends • Perceptual Process • Perceiver &

Perceived • Employee Impression

management Strategies

• Organizational Behaviour by Newstrom, John W. & Davis, Keith, TMH, ISBN 0-07-462309-5; pp. 1-20

• Organizational Behaviour by Robbins, Stephen. P, PHI, ISBN 0-13-644667-1; pp. 1-25

• Organizational Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp. 1-19


6

3-4 6 Personality & Attitude, Personality Vs • Personality theories Organizational 6



Environment, Organizational Commitment

• Nature & dimension of attitudes

Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp. 113-132

5-6 6

Motivation: Needs, Content and Process

1. Definition of Motivation 2. Classification of Motives 3. Work Motivation Approaches

a. The Content Theories of Motivation

b. The Process Theories of Work Motivation

c. Contemporary theories of work motivation

• Motivation: Concept & theories

• Work Motivation

Organizational Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp. 140-166

6

7 3 Learning & Organizational Reward system:

1. Learning objectives 2. The Theoretical Processes of

learning 3. Principles of Learning:

Reinforcement and punishment 4. Organizational Reward systems 5. Behavioral Management

The Dynamics of OB (Group Behavior) 1. Nature of Groups 2. The Dynamics of Informal

groups 3. The Dynamics of Formal groups 4. Teams in modern workplace

• Learning: Processes & Principles

• Reward Systems • Groups: Informal &

Formal • Teams: Nature &

effectiveness


• Organizational


3

8 - Mid-term Examination

9-11 9 Interactive Conflict & Negotiation Skills 1. Intra-individual conflict 2. Interpersonal conflict 3. Inter Group behavior & conflict 4. Organizational conflict

• Conflict: Intra- & Interpersonal

• Negotiation

• Organizational Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp.

9



Reference Magazines, Journals and other sources: EBSCO Proquest Emerald International Journal of Manpower Human Resource Management International Digest Strategic HR Review Personnel Review

5. Negotiation skills Stress

1. The meaning of stress, the causes and the effects of stress, stress handling strategies

Leadership 1. What is leadership? Theories of

leadership, Emerging theoretical frameworks, Leadership styles, Roles & activities, Leadership skills

• Stress: Concept & handling strategies

• Theories of

leadership

270-290 • Organizational


• Organizational


12-13 6 Power & Politics 1. The meaning of power 2. Political implications of power 3. Power & politics

• Power: Concept & Implications


6

14-15 6 International OB 1. The impact of culture on

International OB 2. Communication in an

International environment 3. Motivation across cultures 4. Managerial leadership across

cultures

• International OB: Culture & Communication


6

16 END TERM EXAM



Evaluation Matrix:

Evaluation Matrix

Ben

chm

ark

Ass

ignm

ent-1

Ben

chm

ark

Ass

ignm

ent-2

Ben

chm

ark

Ass

ignm

ent-3

Ben

chm

ark

Ass

ignm

ent-4

Ben

chm

ark

Ass

ignm

ent-5

Mid

– T

erm

Ex

am /

Jury

End

– Te

rm

Exam

/ Jur

y

Tota

l

10 10 - - - 40 40 100 Teaching Tools:

Lectures Understanding of concepts Case Lead Experiential learning Personal Interview Interaction between students Group discussion Reflection of understanding

Learning outcome:

1) Basic understanding of the basic processes and principles that underline human behaviour. 2) Understanding of problem solving approach to management 3) Understanding of various types of organizations with respect to MNC’s domestic brands, retailing and garment

manufacturing SSI units. 4) Development of managerial skills in the areas of decision making, training & development, team building and motivating

people and how people behave in organization.



Benchmarked assignment Description (if required to be documented separately) Assignment 1

Details/ description of assignment

Understanding on personality

Evaluation parameter

Depth of understand theory and its applications.

Type of assignment

Document Submission

Weight age

10

Assignment 2 –


Case study on team management and group dynamics


Identifying the central issue and using theory to form creative solution

Type of assignment

Document Submission

Weight age

10

Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers 5 2 10 Descriptive 4 5 20






Lecture 3 Practical / Workshop Tutorial / Seminars / Field Study

Self Study

MFM107T Fabric Knowledge for Merchandisers

Total 3

42 3 C TH

Pre-requisite: NIL Course objective: Course structure: Concept domain-The students should have a basic understanding of various textile materials used commonly in garment manufacturing. Knowledge domain- to enable the students to critically evaluate different fabric on quality and cost parameter. Skill domain- The students should be able to identify different textile material and appreciate the difference between them.



Course contents:

Session Hrs Content Keywords Reference Lecture


Self Study

Details of number of sessions

required per chapter/

topic

Total hrs required for one chapter and further breakup per

topic

Details of the contents to be

taught

Keywords of the chapter to define the

depth of the input

detailed referencing with text book/ publishers/ edition

with pg no Hrs Hrs Hrs

1 3 Introduction to the structure and major segments of the textiles industry

Major textiles sectors (Handloom, Powerloom, Mill) , textiles hubs in India, Market statistics, Market growth etc.

Indian Textile Journal

Fabric science By Joseph.J.Pizzuto

7th Edition Ch-1

3

2 3 Textile fibers-Definitions, Sources of fiber, Fiber properties, Fiber classification

Cotton,wool, silk, jute, polyster, nylon, lycra, linen, viscos


Understanding of Textiles by phyeli’s G. Tortora & Nille J. Collier, (Page No. 25-44, 65-124) Fiber to Fabric by Bernard P

3

3 3 Yarn and sewing threads, Yarn numbering system, Sewing threads, Technical specifications to buy fabrics

Spun and filament yarn. Novelty and textured yarns. Nm, Ne, Nf, Dn, tex

Understanding of Textiles by Phyeli’s G. Tortora & Billie J. Collier (Page No. 219-227)

Fiber to Fabric by Bernard P. Corbman (Page No. 22, 25-27, 45, 46-51, 76-78, 273-280 )


7th Edition Ch-4

3



4 3 Woven fabric, , Manufacturing of woven fabrics, Defects in woven fabrics

Types of loom, motions of a loom, plain twill and satin weave, defects in woven fabric

Understanding of Textiles by Phyeli’s G. Tortora & Billie J. Collier (Page No. 253-261, 272- 279)

Fiber to Fabric by Bernard P. Corbman (Page No. 65-68, 78-90)


7th Edition Ch-5

Understanding of fabrics By P.Tortora and B.Collier

3

5 3 Various weaves and fabrics

herringbone, pile, leno, jacquard, dobby.madras checks,muslin, gingham,chinos,georgette,gabardine,flannel,denim,crepe,corduroy,chiffon,chambray,canvass,brocade, calico, cambric, fil-a-fil. Organza, organdy, oxford, poplin, seer sucker, pique, taffeta,tapestry, terry, tweed, valvet,

Hand-outs 3

6 3 Principal of knitting, knitted fabric structure, defects in knitted fabrics

Knitting process, knitting structures, defects in knitted fabrics, different types of stitches.

Understanding of Textiles by Phyeli’s G. Tortora & Billie J. Collier (Page No. 295-299, 302-313)

Fiber to Fabric by Bernard P.

3



Corbman Page No. 104-124)


7th Edition Ch-6


7 3 Various types of knitted fabrics

birds eye, crochette, jersey,interlock, ottoman rib,pique, polar fleece, feeder stripe, auto stripe, engineered stripes, milano, pile knit, pointelle, purl, raschel, rib, trocot,

Hand-outs 3

8 Mid term Examination 9 3 Non woven

fabrics--materials & usages

needle punched; bonded ; melt blown ; fusible ;spun laced ; spun bonded

Fabric Science-J.J.Pizzuto 3

10 3 Textile dyeing, Different types of dyes, Their properties and application, Defects in dyeing

Types pf dyes, affinity and their fastness properties, stages of dyeing and their implication

Understanding of Textiles by Phyeli’s G. Tortora & Billie J. Collier (Page No. 414-421)

Fiber to Fabric by Bernard P. Corbman (Page 201-221)


7th Edition Ch-6


3

11 3 Textile printing, Direct ,discharge stc, Understanding of Textiles by 3



Methods and styles of printing, Adv/dis-adv of different types of printing, Defects in printing

rotary, hand screen, digital etc.

Phyeli’s G. Tortora & Billie J. Collier (Page No. 427-442 )

Fiber to Fabric by Bernard P. Corbman (Page No. 223-243)


7th Edition Ch-8 12 3 Textile finishes,

Classification of finishes, Resins, Important finishes

Functional finishes, aesthetic finishes, mechanical fnishes and chemical finishes.

Hand-out


7th Edition Ch-10

3

13 3 Costing of fabric Spinning, weaving, colouring and finishing cost etc.

Hand-outs 3

14 3 Identification of various Textile materials / Swatch File Submission Student Group Presentation (Fibre / Yarn / Weaves/ Knits)

Textile Fibres by V.A. Shennai (Page No. 481-494)


7th Edition Ch-14, Understanding of fabrics By P.Tortora and B.Collier

3

15 3 Student Group Presentation of Assignment - 2

3

16 End Term exam



Suggested references Books: Fabric science By Joseph.J.Pizzuto 7th edition

Weaving calculation by Sen Gupta

Textiles from fiber to fabric By B.P.Corbman


Reference Magazines, Journals and other sources: Magazines and Journals:

Indian textile Journal

JTN

Textiles outlook international

Knitting international

Evaluation Matrix:

Evaluation Matrix

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Teaching Tools: Lectures Field Visits Term Assignment Learning outcome: The students will gain a basic understanding of the value chain in textile manufacturing. The pursuant will be able to identify different textile material and will be well equipped with knowledge of critical aspects of fabric sourcing. Benchmarked assignment Description (if required to be documented separately) Assignment 1


Research on fibre/ yarn - ( Cotton ,silk, wool, jute, linen, Rayon, polyester, nylon, Spandex-Any 5 fibre class)


Collection of Samples-Source-Analysis & interpretation, application, quality of report.

Type of assignment

Document submission

Weight age 10 Marks Assignment 2 –


Different weaves , knits & non wovens -Collection of Samples -Analysis of fibre content , weave / knit name, fabric name & description , width, end use, quality of presentation.


Content, Understanding of the subject, Analysis and interpretation, managerial application, quality of the report

Type of assignment

Document submission

Weight age 10 Marks



Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Descriptive 4 5 20






Lecture 3



Self Study

MFM109T Garment Manufacturing & Quality Assurance

Total

3

42 3 C TH

Pre-requisite : NIL Course objective: To orient the students with Different production systems, learn to use tools required for scientific decision making and Methods for optimizing utilization of resources for production. Course structure: Concept domain- To make student aware of Production Technology in Garment Manufacturing, and make them aware of Garment Manufacturing process from sampling to shipping. Knowledge domain- Garment Manufacturing Technology Skill domain- Production & operations evaluation skill.



Course contents:


Self Study

Details of number of sessions required

per chapter/

topic


topic


Keywords of the chapter to

define the depth of the input

detailed referencing with text book/

publishers/ edition with pg no

Hrs Hrs Hrs

1-2 6

Overview of GMT

Cutting m/c and equipments - Working and features

Apparel engineering Pre production operations

Apparel manufacturing Glock and Kunz 4th Edition.

Chapter 11 Apparel manufacturing Glock and Kunz 4th Edition. Chapter 13

6

3-4 6

Seams Manufacturing equipment

Stitches seams threads and needle Equipment for assembly and Pressing

Apparel manufacturing Glock and Kunz

4th Edition. Chapter 14



6



3 Production Planning and control

Production planning and management



3

5 6-7

3 MRP Concepts Material Resource Planning

Pages 522-548, Adam & Ebert 3

8 MID TERM EXAMINATION

9 3

• Concepts of quality and Perspectives of

quality. • Dimensions of quality, product attributes and performance expectations.

Introduction

Managing quality in the apparel industry Mehta and Bharadwaj Chapter 1

3

10 3

• Standards and Specifications. • Organizations involved in developing and verifying product quality and Performance. • Garment specifications measurement of basic garments- shirt, top, dress, skirt, pant. • Technical package or tech-pack of garment.

Managing quality in the apparel industry Mehta and Bharadwaj Chapter 14 Standards Teachers notes

3

11 3

• Quality management systems! concepts- TQM, ISO-9000, Kaizen • Quality circle

Quality Management system/ concepts

Production and Operation management by S. N. Chary, Tata McGraw pub – 2009 edition – Chap 11, New quality concepts and initiatives

3



12 3

• Material Testing- fabric testing, trim testing garment, testing. • Testing equipments! machines. • Durability Testing , strength , pilling resistance , snagging, safety , testing • Evaluating Care and Appearance retention, color fastness

Testing Mehta and Bharadwaj Chapter 2 Pages 14

3

13 3

• Evaluating Materials- yarn defects, Fiber defect, Fabrics, defects ; skew , bow etc, • Evaluation of trims like zippers , buttons etc

Evaluating Materials

Quality Assurance for Textiles and Apparel- Sara J. Kadolph Chapter 3 and chapter 10

Quality Assurance for Textiles and Apparel- Sara J. Kadolph Chapters 11-13'- Managing Quality in the apparel Industry -Mehta and Bharadwaj Chapter 2 Page 42- 74

3

14 3

• Inspecting the products- Fabric, trim, garment • Incoming, in-process Final inspections, • Vendor inspections. • Inspection loop • Garment Fitting

Inspection

Quality Assurance for Textiles and Apparel-Sara J. Kadolph Chapters 11-13, Managing Quality in the

3



apparel Industry- Mehta and Bharadwaj Chapter 2 Page 42- 74, Quality Assurance for Textiles and Apparel-Sara J. Kadolph Page 375

15 3

• Sampling a lot and Acceptance levels. • Types samples, sampling plan. Acceptance levels and significance. • Quality control tools- Fish-bone diagram! Cause and effect diagram (Ishikawa diagram)

Sampling

Quality Assurance for Textiles and Apparel-Sara J. Kadolph Chapters 11-13,

Managing Quality in the apparel Industry-

Mehta and Bharadwaj Chapter 2 Page 42- 74

3

16 END TERM EXAMINATION Suggested references Books:

1. Introduction to clothing Manufacturing (i) Gerry Cooklin 2. The Technology of Clothing Manufacture (i) Carr and Latham 3. Apparel Manufacture Sewing Pattern Analysis (i) Gerry Cooklin 4. Fashion Buying & Merchandising (i) Tim Jackson & David Shaw , 5- Introduction to work-study- ( ILO, Geneva) George-Kanawaty.




1. Apparel India, 2. Clothesline,

Quality management:

• Juran's quality control hand book • Quality planning and Analysis , Juran and Gryna • The quality audit , Charles A.Mills • Management for quality improvement, Mizuno

Reference Magazines, Journals and other sources: Evaluation Matrix:

Evaluation Matrix

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10 40 40 100

Teaching Tools: Lecture Based Learning outcome: Students will gather an understanding of how production is carried on and how it may be managed in most efficient manner This would quip the students to have a fair understanding quality management.



Benchmarked assignment Description (if required to be documented separately) Assignment 1 Details/ description of assignment

Assignment on Garment manufacturing Techniques


Understanding of Theoretical inputs and practically of application

Type of assignment

Document Submission

Weight age

10

Assignment 2 – Details/ description of assignment

Develop specification and standards of any garment and evaluate the quality of that garment.


Specification and standards

Type of assignment

Document submission (Group of 2 students)

Weight age

10




Objective 10 1 10


Essay 4 5 20




Hour / Semester


Lecture 3



Self Study

MFM111T Fashion Marketing Management

Total 3

42 3 C TH

Pre-requisite: NIL Course objective: To enable students to draw knowledge from generic marketing and apply the principles and concepts to the fashion industry with specific reference to apparel, textile and accessoires. Course structure :

Concept domain- Overview of Marketing management enabling students to apply the concepts in real life. Knowledge domain- Understanding market and market forces, 4ps of marketing and ways of handling them. Skill domain- Brand launch, channel management, segmenting the market, positioning the brands



Course contents:


Self Study

Details of

number

of

sessions

required

per

chapter/

topic

Total hrs

required for

one

chapter

and further

breakup

per topic

Details of the

contents to be

taught

Keywords of the chapter to define

the depth of the input

Detailed

referencing with

text book/

publishers/ edition

with pg no

Hrs Hrs Hrs

1

3

Meaning of Fashion& Fashion Marketing Basics

Defining fashion, fashion industry, framework of fashion, languageof fashion Fashion origins, where it began? The elements of culture The fashion cycle: The phases

- Style matters Retro fashions:

- Style - Reflections - fashion influence

The style: - Classic - Trendy - Young designer - Designer - Couture

Fashion marketing basics:

Fashion marketing by Dotty Oelkers , Ch 1 & 2 Marketing today’ fashion, third edition by Carol Stw=ewart Mueller and Eleanor Lewit Smiley, ch 1 pg3-32

3



What is fashion marketing? Key marketing functions

2 3 The Fashion market and the Marketing Environments

Introduction, the development is the fashion market, fashion market – size and structure Marketing environment- micro and macro environment, trends in the marketing environment

Fashion Marketing-Second Ed. Mike Easey Ch.2

3

3 3 Understanding and researching the fashion purchasers Introduction to Marketing concepts and principles

Fashion consumer and organization behavior Fashion consumer decision making Marketing definitions, meaning, application, Core concepts and philosophies of marketing, marketing mix

Fashion Marketing-Second Ed. Mike Easey Ch.3 Principles of Marketing – 9th Ed. Kotler& Armstrong Ch.3 (pg 85-113) Fashion Marketing-Second Ed. Mike Easey Ch.1

3

4-5 6 Fashion marketing segmentation, targeting and positioning

Introduction: Fashion consumer segmentation

- Four bases of segmentation Fashion consumer targeting Positioning products and services of fashion consumers

- Use of positioning or perceptual mapping in fashion marketing

- Positioning and repositioning

- How fashion repositioning is carried out in practice

Mastering Fashion Marketing by Tim Jackson and David Shaw , ch 3 Fashion Marketing-Second Ed. Mike Easey Ch.5

6



6 3 Marketing mix:

The fashion product

Introduction to marketing mix Fashion product: what is a fashion product? Product levels, classifications, Various types of fashion garments, fashion buying ratio, classification of product and services,Product and service decisions(Product lineand Product mix decisions), Branding

Mastering Fashion Marketing by Tim Jackson and David Shaw , ch 4 Fashion Marketing-Second Ed. Mike EaseyCh 6

3

7 3 Marketing mix: The fashion pricing

Introduction and background to fashion pricing Pricing strategies for fashion marketing Key factors affecting fashion pricing Some specific fashion pricing strategies Business problems related to price reductions Importance of remaining price competitive The main ways of improving and maintaining profit margins

Mastering Fashion Marketing by Tim Jackson and David Shaw , ch 5 Fashion Marketing-Second Ed. Mike Easey Ch.7

3

8 MID – TERM EXAMINATION

9 -10 6 Marketing mix: The fashion place

Introduction and terminology The different distribution channels Distribution options Fashion wholesaling Fashion franchising Other fashion intermediaries supporting fashion distribution channels

- The manufacturer’s agent - Garment processing

companies

Mastering Fashion Marketing by Tim Jackson and David Shaw , ch7 Fashion Marketing-Second Ed. Mike Easey Ch.8

6



- Jobbers - Fashion retailers’ own

foreign based office Fashion retailing Trends impacting on fashion retailing

- Fast fashion - Multi-channel retailing - Flagship stores

The main fashion retail formats - Department store - Multiple retailer brands - General or variety stores - Value and off-price retailers - Supermarkets - Sports shops - Mail order - Concessions (shop-in-shop)

Service within the fashion industry How services differ from products Characteristics of services 7p’s – the expanded marketing mix Fashion logistics and distribution Supply chain management issues related to fashion marketing

11-12 6 Marketing mix: The fashion promotion

Introduction- defining the scope Why effective marketing communications are essential? Main tool of the fashion communication mix Using Integrated Marketing communications effectively Key promotional; tools of marketing Advertising Sales promotion Public relations Direct marketing Word of mouth

Mastering Fashion Marketing by Tim Jackson and David Shaw , ch6 Fashion marketing by Dotty Oelkers , ch6 Fashion Marketing-Second Ed. Mike Easey Ch.9

6



Visual merchandising Packaging Exhibitions

13 3 Branding in Fashion and Luxury

Introduction- Brand and branding B2B Branding & B2C Branding Methods of expressing a brand How is branding physically applied What is in a name? Color and sound Brand positioning Brand extensions What makes up a brand? Benefits of branding How do brands work? Brand loyalty , how to measure Brand loyalty Relationship marketing Categories of fashion brand s

- Designer brand - Luxury brand - Fashion brand - Retailer( own) brand - Retailer’s sub brand

Own brands Own labels Over branding Luxury brands

Mastering Fashion Marketing by Tim Jackson and David Shaw , ch 5

3

14 3 New Trends in Marketing • Integrated Marketing • Permission Marketing • Meaningful Marketing

Integrated marketing- evolution, need, shift in market and market place power, Emerging themes, traditional view and its weakness, a vision of customer loyalty, An illustration of integrated marketing, the strategy, experience, product

“Kellogg on integrated marketing” by Icobucci & Calder, Forward, page vii-xxi, ch 2, page 6-15, ch 13, page 262-283 “Permission marketing”

3



platform contacts, contacts outside the product platform, viral marketing contacts, subsegments and relationship contacts, scoring models, Permission marketing, Levels of permissionThe permission FAQs, Marketing with meaning (traditional marketing and shortcomings, benefits of meaning full marketing, solutions, connections, achievements,

by Seth Godin, ch2,page 18-30. ch6, page 75-108. ch12, page 195-216.“The next evolution of marketing” by Bob Gilbreath. Part1, page15-142

15 3 Assignment 2 presentation

3

16 END – TERM EXAMINATION

Suggested references Books:

1. Mastering Fashion Marketing - Tim Jackson and David Shaw 2. Fashion marketing - Dotty Oelkers , 3. Fashion Marketing – Mike Easy 4. Marketing today’ fashion, third edition by Carol Stw=ewart Mueller and Eleanor Lewit Smiley, 5. Essentials of Marketing – Jerome E. McCarthy & William D. Perreault 6. Fashion Innovation & Marketing – Catterine Moore 7. How to sell Fashion – Annalee Gold 8. Marketing Warfare – Al Ries& Jack Trout 9. Positioning – Al Ries& Jack Trout 10. Principle of Marketing - Philip Kotler and Armstrong 11. Marketing Management - Philip Kotler and Kevin Keller



Reference Magazines, Journals and other sources: Magazines Journals Newspapers Business World Business Today Business India Apparel Fortnightly Inside Fashion WWD/DNR Journal of Fashion Marketing Management Image Business of Fashion Financial Express Business Trends Business Line Mint Economic Times and Online database like EBSCO

Evaluation Matrix

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Teaching Tools: -Class room lecture -Case study -Articles from peer reviewed journals -Class room assignments



Learning outcome: Understanding of Fashion Marketing Management Concepts and be able to apply the principles and concepts to the fashion industry with specific reference to apparel. Benchmarked assignment Description (if required to be documented separately) Assignment 1 Details/ description of assignment Assignment on positioning

Evaluation parameter Content, quality and statistics

Type of assignment Individual hand written report & classroom presentation

Weight age 10 Marks

Assignment 2–

Details/ description of assignment Develop a Marketing Plan for a company (coverage in terms of 4 P’s and S-T-P with other strategies)

Evaluation parameter Content, quality and statistics

Type of assignment Group assignment - report submission & classroom presentation

Weight age 10 Marks- 5 marks for report and 5 marks for presentation




Objective 10 1 10


Essay 4 5 20






Lecture 3


Self Study

MFM113T Fashion Merchandising

Total 3

42 3 Core TH

Pre-requisite: NIL

Course objective:

1. To impart comprehensive knowledge of basics and principles of merchandising, particularly with reference to apparel industry.

2. To enable students to gain sufficient knowledge and exposure required to start merchandising career in apparel industry. The course is aimed at equipping the student with necessary knowledge and skills for beginning a merchandising career in apparel industry.

Concept domain: Fashion: concept, principles and theories, Merchandising: Basic concept, Principles and process

Knowledge domain: Understanding of Basic concepts and process of Merchandising, Understanding and development of range plan

Skill domain: To equipping the student with necessary knowledge and skills for beginning a merchandising career in apparel industry.



Course contents:


Self Study


per chapter/

topic

Total hrs required for one chapter

and further breakup per topic


Keywords of the chapter to define the depth of the

input



Hrs Hrs Hrs

1 3 Introduction to Fashion

Concept of fashion, Elements of Fashion, Elements of Fashion design

1st Chapter (Page No.1-17), Fashion Buying, Elaine Stone 3rd & 4th Chapter (Page No.39-56 & 65-77) Fashion Buying, Elaine Stone

3

2 3 Fashion cycle and Fashion theories

fashion theories, Fashion life cycle

Inside fashion, chapter 1 3

3 3

Introduction to Merchandising. Merchandise, merchandiser and merchandising. Types of merchandising. Merchandising Vocabulary. Process of Merchandising. Planning, buying and selling functions in brief.

Meaning and definitions of Merchandising, Types, basic Functions, , Role and functions of Merchandiser, Merchandising Vocabulary (Important Merchandising Terminologies)

4th & 5th Chapter (Page No.41-55 & 58-76, Glossary, Page no.377-392), Fashion Buying & Merchandising, Sidney Packard Inside the Fashion Business, Kitty G.Dickerson (Glossary)

3

4 3 Skills required of a merchandiser. Career of a merchandiser

Skills, merchandising career

Fashion buying, Elaine Stone, page3 to 15

3



5 3

Introduction to Fashion Forecasting. Implication of fashion forecasting for merchandisers. Merchandising fashion cycle

Fashion forecasting, implications for merchandising

5th Chapter (Page No.105-131) Merchandise Buying, 5th Edition, M.S.Bohlinger, Inside Fashion Business, chapter 2

3

6 3 Merchandising Mix, Introduction to Merchandise Planning

Merchandising Mix, Introduction to Merchandise Planning

Merchandise Buying, 6th Edition, (Page No.137-152) M.S.Bohlinger Fashion Buying & Merchandising, Sidney, Packard(Page No.174-191)

3

7 3

Elements of Merchandising planning. Elements of Merchandise Planning. Planned sales Planned stock Planned reductions Planned purchases Planned Markup Planned Profit Planned Expenses, Importance of Planning, Six-month merchandise planning

Planning, planning Elements, Six month plans

Fashion Buying, Elaine Stone Page 75 to 95.

3

8 Mid –Semester Examination

9 3 Open to Buy, Assortment Planning, Model Stock

Open to Buy,

7th Chapter (Page No.178-207) 3



Planning. Open to Buy, Assortment Planning: Principles of Assortment planning, Characteristics of a good assortment, Factors affecting Assortment Planning decisions, Model Stock Planning

Assortment planning, model stock planning

Merchandise Buying, 5th Edition, M.S.Bohlinger 12th Chapter (Page No.192-225) Fashion Buying & Merchandising, Sidney Packard

10 3 Merchandising Calendar Planning

Merchandising Calendar Planning: Process & procedure

4th Chapter (Page No.93-127) Apparel Merchandising, Jeremy A.Rosenau,

3

11 3

Costing and Pricing. Cost plus pricing, Marginal cost pricing and backward pricing. Cost sheet

Costing: Cost & Pricing; Marginal Costing; Backward Plan

10th Chapter page no.205-326), Apparel Manufacturing, Ruth E. Glock & Grace I. Kunz 5 th Chapter (page no.207-219), Inside fashion design, Tate S.L,

3

12 3 Color concepts. Use of color concepts for merchandise development

Color Concepts,

2 nd, 3 rd and 4 th chapter (page no.15-27, 28-38 & 39-52), Fashion Buying, Helen Gowarek

3



5th chapter (page no.155-196), Fashion Forecasting, II Edition, Evelyn Brannon

13 3

Range Development process, general Range development and specific range development

Range Development

Inside fashion design, Tate S.L, Page No. 199-205

3

14 3 Range development presentation

Presentation on Range Plan

3

15 3 Range development presentation. Course revision and review

presentations 3

16 End- Semester Examination Bench Marked Assignment 1 (Merchandise Survey) – individual assignment. Each student or group of two would work on a given product making an exhaustive study of product assortment, pricing, product innovations, latest trends and retailing of the product. 5 Marks Benchmarked assignment 2- assignment description with weight age

Merchandising Policy

Study a store for its merchandise assortment. Profile the merchandise assortment and come up with a merchandising policy of the particular store.

Information to be collected from primary resources.

05 Marks

Submission: Report and presentation



Benchmarked assignment 3 assignment description with weight age 10 Marks

Range Development Exercise

Develop a range of product by picking up a concept from the relevant forecast. Develop a color story and product assortment for the same. Do the pricing of the products developed and come up with marketing and merchandising plan.

Submission: Report and presentation.


1. Fashion Buying, Elaine Stone 2. Fashion Buying & Merchandising, Sidney Packard 3. Inside the Fashion Business, Kitty G.Dickerson 4. Merchandise Buying, 5th Edition,M.S.Bohlinger 5. Apparel Merchandising, JeremyA.Rosenau 6. Apparel Manufacturing, Ruth E. Glock & Grace I. Kunz 7. Inside fashion design, Tate S.L 8. Fashion Buying, Helen Gowarek 9. Color Studies, Edith Anderson Feisher 10. Case Studies in Merchandising Apparel and Soft Goods, Michele M. Granger


1. Inside Fashion 2. Images 3. Clothesline 4. Apparel Online



Evaluation Matrix:

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05 05 10 - 40 40 100 Teaching Tools: Lectures Supported by Visuals Field Visits Term Assignment Learning outcome: Understanding of the concepts Observational learning Learning by doing Application oriented assignments Pattern for mid term/ final term CEB examination paper Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20






Lecture - Practical / Workshop 3 Tutorial / Seminars / Field Study -

Self Study -

MFM115P Professional Practices

Total 3

42 2 NC PB


• To impart students the basic principles of – communication, ethics and etiquettes for the work place • To understand how people interact and communicate through various forms of communication • Focus on ways to enhance ethics in decision making • Develop presentation skills and effective delivery of presentations • Inculcate professional etiquette for the new, global work place

Concept domain: Communication, ethics, values Knowledge domain: Understanding of the above concepts Skill domain- Communication skills, presentation skills, writing skills



Course contents:


Self Study


per chapter/

topic


topic


taught


detailed referencing with

text book/ publishers/

edition with pg no

Hrs Hrs Hrs

1 3

Communication

What is communication? How do we communicate? Various factors in communication? • Communication Barriers • Paraverbal Communication Skills • Non-Verbal Communication • Multicultural Communication Classroom activity on these topics

(show movie – The Gods must be crazy )

3

2 3

Communication

On the spot evaluation

Speaking Like a STAR (Situation, Task, Action, Result)

Listening Skills

Asking Good Questions

Mastering the Art of Conversation

Assignment 1 : Role play games – 10 marks

3

3 3

Business Writing

Words, Sentences, Paragraphs

Classroom activity on these topics 3



4 3

Business Writing

Emails and Business letters, Reports and Executive Summary

Classroom activity on these topics

3

5 3

Business Writing

Proposals, Briefs, Resumes.

Assignment 2: Brief for Assignment – a report on any particular subject

3

Submission of Assignment II – 10 marks

6 3

Presentation Skills

Preparing your presentation • Define your objective • Understanding your audience • Deciding what to say and

getting organized • Developing effective visuals • Rehearsing • Making an effective delivery

3

MID TERM EXAM 20 Marks – Make a presentation as a group any particular subject. (change in the lifestyle of the Indian consumer)

7 3 Presentation Skills

Preparation of presentation and submission 3

8 3 Presentation Skills Submission

Class presentation Spot Evaluation MID TERM Evaluation

3

9 3 Constructive Feedback

3

10 3 Professional Ethics

• Ethics & the ethical theories • Principles of ethical decision

making 3



• Moral Mazes

11 3

Professional Ethics

• Ethical flow chart • Moral Pluralism • Categorical Imperative, The

Sunshine Test 3


• Understanding Values • Conflict Management 3


• Case study on ethical value clarification 3

Announcement of Assignment III Students to come up with a similar personal ethical code of own, Time: 2 weeks; Marks 20

14 3

Professional Etiquette

Understanding Etiquette

Before we look at etiquette rules across multiple business-related scenarios, it’s best to explain what etiquette means.

We would also look at the many ways business etiquette can improve a company or organization’s bottom line. Etiquette covers most aspects of social interaction, including self-presentation, communication, courtesy and hospitality.

Business etiquette, in particular, covers expectations in the interaction between co-workers, the company and their clients, as well as the company and their stakeholders.

3



Etiquette guidelines are many and can be quite complicated. Here we will only focus on basic etiquette guidelines for situations typically found in most business settings.

The Importance of Business Etiquette To list ways business etiquette can be of value to a company or organization. Business etiquette contributes positively in the areas of branding, customer care, employee engagement and team synergy. Networking for Success When you’re networking, it’s important to make the best of the first meeting. Here, we’ll discuss how to create an effective introduction, make a good impression, minimize nervousness, use business cards effectively and remember names. Managing multi-cultural environment

15 3

Professional Etiquette

The Meet and Greet

An introduction is almost always accompanied by a handshake and conversation.

Here, we would discuss the three

3



steps that make an effective handshake and the four levels of conversation.

Business Email Etiquette

Telephone Etiquette

International Etiquette

Dressing for Success

Submission Assignment III – 20 Marks 16 End Term Jury – 40 Marks


S.No. Title Author Publisher 1. Business Communication HBS publication HBS publication

2. Ethics for the Real world Ronald Howard, Clinton Korver & Bill Birchard HBS publication

3. Business Etiquette for the new workplace

HBS publication HBS publication

4. Business Etiquette Emily Post 5. Writing for Business HBS publication HBS publication 6 Business Writing and

Communication Kenneth W. Davis Mcgrawhill




Evaluation Matrix:

EVALUATION MATRIX

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10 10 20 - 20 40 100

Teaching Tools: Lectures followed by classroom exercises Learning outcome:

1. Understanding and developing professional skills – communication, business writing and presentation

2. Develop personal ethical codes for work and life

3. Develop professional etiquette for the work place




Hour / Semester


Lecture 3



Self Study

MFM117T Managerial Economics

Total 3

42 3 C TH

Pre-requisite: Nil

Course objective: To understand the fundamentals of economic theory and their application in the field of fashion industry

Course Structure: Concept Domain: Theory of Demand, Supply and Cost, Price Elasticity of Demand , Cross elasticity of Demand

Knowledge Domain: The course takes a quantitative approach to business decisions; the students will significantly enhance their

quantitative skills.

Skill Domain: Students learn how to anticipate how other firms and consumers will respond to decisions they make.



Course contents:


Self Study

Details of

number of

sessions

required

per

chapter/

topic

Total hrs

required

for one

chapter

and further

breakup

per topic

Details of the

contents to be

taught

Keywords of the chapter

to define the depth of the

input

Detailed referencing

with text book/

publishers/ edition with

pg no

Hrs Hrs Hrs

Benchmarked assignment 1- a) Elucidate – Managerial Economics serves as a link between traditional economics and decision sciences for business (Example questions) Decision-making. or

b) Justify - Managerial economics is economics applied in decision-making. or

c) What causes a movement along the demand curve and what causes shifts in the demand curve? Explain.

1-3 9 Introduction,

Demand Theory

and Analysis

Cardinal utility

approach

Difference between micro

and macro, managerial

economics Utility -

Cardinal and Ordinal ,

marginal concept, law of

demand,

Consumer equilibrium,

derivation of individual

demand curve, shift in

demand curve

Managerial Economics

D N Dwivedi Pages

101-118

9



4-5 6 Ordinal utility

approach

Meaning of indifference

curves, Properties,

budget line, consumer

equilibrium derivation of

demand curve

Managerial

Economics

D N Dwivedi

Pages 118-138

6

6-7 6 Revealed

Preference Theory,

Price elasticity

Market demand, elasticity

of demand, determinants

of price elasticity

Cross elasticity, income

elasticity, promotional

elasticity


D N Dwivedi Pages

140, 145-174.

6

8. Mid term exam 9 3 Production

Function

Laws of production, short

run and long run laws of

production, returns to

scale, isoquants, budget

constraints and line.


D N Dwivedi

Pages 209-234, 238-

241.

3

10-11 6 Cost functions,

Market structures.

Breakeven analysis,

economies of scale

Perfect competition,

monopoly, monopolistic

and oligopoly


D N Dwivedi Pages

246-272,301-305

6

Benchmarked assignment 2- (10 marks) presentation on current monetary and fiscal policy 12-13 6 Price & Output

decisions under

Pricing decisions under

different market


D N Dwivedi Pages

6



different market

structures, Price

discrimination

structures. 306-350

14-15 6 Macro-economics

analysis, monetary

and fiscal policy

National income GNP,

GDP, NNP Two Sector

Model, current fiscal

policy, discussion of

current monetary policy


D N Dwivedi

Pages 433-448,583-

599.

6

16 End term exam Suggested references Books: Managerial Economics: Varshney & Maheshwary Managerial Economics: Reckie & crooke Managerial Economics: Craig Peterson An Introduction to Positive Economics: Lipsey Chrystal, Eighth edition Reference Magazines, Journals and other sources: Journal of Fashion Marketing Journal of Marketing, Journal of Marketing Research The Economics Times Indian Growth and Development Review Times of India Economic and political weekly Ebsco Emerald Proquest



Evaluation Matrix:

Evaluation Matrix

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10 10 40 40 100

Teaching Tools: Class lectures

Presentation by the students

Case study

Literature survey

Learning outcome: Understanding about the fundamentals of statistics and economics in the field of fashion industry.


Assignment 1 Details/ description of assignment Problem on Hypothesis Testing/Forecasting (Regression Analysis) Evaluation parameter Performance in the Unit Test Type of assignment Written Test Weight age 10 Assignment 2 - Details/ description of assignment Presentation on current monetary and fiscal policy Evaluation parameter Content, Individual Understanding, Presentation Type of assignment Presentation Weight age 10






Objective 10 1 10


Essay 4 5 20







Self Study

MFM119T Fashion Retail Management

Total 3

42 3 Core TH

Pre-requisite: Nil

Course objective:

1. To understand the nature and structure Retail with applications in the fashion Industry. 2. To understand Store Organizations and Store Formats. 3. To study the importance of Retail Mix, Retail Strategy and Retail Profitability. 4. To understand the concepts of Retail Analytics and Retail Store Operations.

Course structure: Concept domain: Retail Environment, Store Organization and Store Formats, Retail Mix, Retail Strategy, Retail Profitability, Retail Analytics – key performance indicators (KPIs), Retail Store Operations, Emerging forms of Retail

Knowledge domain: Understanding the concepts of Retailing and its application with Fashion Retailing, nature and structure of Retail, Understanding importance Retail Strategy, Retail Mix and Retail Profitability, Understanding the key drivers of Retail: Retail Analytics and Retail Store Operations, Knowledge of evolving forms of Retailing. Skill domain: Analysis practices in Retailing, Evaluation of Key drivers of Retail success: Retail Mix and Retail Strategy, Understanding of key components of Retail Profitability Appreciation of Retail Analytics and Store Operations



Course Contents:


Self Study


per chapter/

topic


topic


taught


depth of the input

detailed referencing with text book/ publishers/

edition with pg no Hrs Hrs Hrs

1 3 Introduction to Retail and Fashion Retail

Characteristics, Significance, Careers

Retail Management-A Strategic Approach, Berman & Evans: Ch-1, Pg 1-22

3

2 3 Retailing Trends: International & Domestic

Changing Retail Structure, Relation between Retailers and Suppliers, Current Trends in Consumer Interaction, Emergence of Indian Retail

Retail Management, Bajaj, Tuli, Srivastava – Pg 27-30, 34—42, 55-58, 118-134 Retailing 6th Edition – Dale Lewison, Prentice Hall – Ch 18, Pg 690-716

3

3 3

Retail Organizations and Human Resource Management

Setting Up a Retail Organization, Organizational Forms and Human Resource Management in Retail

Retail Management-A Strategic Approach, Berman & Evans: Ch-9, Pg 244 – 278 Retailing 6th Edition – Dale Lewison, Prentice Hall – Ch 6 Pg 208-230

3



4 3 Store Formats – Types of Retailers and ownerships

Retailer Characteristics, Types of Retailers – Food, General Merchandise, Non-storeTypes of Ownership

Retailing 6th Edition – Dale Lewison, Prentice Hall – Ch 2, Pg 38 - 82 Retailing Management, Levy, Weitz and Pandit- Ch 2, Pg 40 – 68, Pg 73 - 83

3

5 3

Emerging Forms of Retail-e-retailing, Rural Retailing, Airport Retailing

Key Features and Current Scenario

Fashion Retailing – A Multi-channel Approach, Ellen Diamond - Ch 2 India’s Store Wars, Geoff Hiscock- Ch 9 Pg 127 – 144 Hand Out

3

6 3 Departmentalization, Layout planning and space allocation

Store Design Objectives, Layouts, Signages, Space Management, Website Design

Retailing Management, Levy, Weitz and Pandit- Ch 18, Pg 566-585, Pg 591 – 592 Retailing Management, Levy & Weitz- Ch 18, Pg 588-604

3

7 3 Presentation of Benchmark Assignment

3

8 MIDTERM EXAM

9 3 Retail Strategy & Elements of Retail Mix

Situation Analysis, Objectives, Identification of Consumer Characteristics & Needs, Overall Strategy

Retail Management-A Strategic Approach, Berman & Evans, Ch-2: Pg 26-59 Ch-15: Pg 465-490 Hand-out

3

10 3 Retail Profitability

Net Sales, Gross Margin, Expenses, Net Profit, Turnover Path, Strategic Profit Model

Retailing Management, Levy & Weitz, Ch 6 3



11 3

Retail Business Development (Trade area analysis and site selection)

Types of Locations, Legal Considerations, Evaluation, Site characteristics, Estimation of Potential, Huff Gravity, Regression and Analog Approaches

Retailing Management, Levy, Weitz and Pandit- Ch 7 & 8

3

12 3 Retail Pricing

Strategies, Approaches, Adjustments and Use to stimulate sales

Retailing Management, Levy & Weitz, Ch 15 3

13 3 Retail Analytics Retail KPIs Hand-out 3

14 3 Store Operations Activities on the Retail Floor

Retailing Management, Levy, Weitz and Pandit- Ch 17, Pg 530 - 562 Hand-out

3

15 3 Service Dimension of Retailing

Advantages, Gap Model - Knowledge, Standard,Delivery and Communication Gap

Management, Levy, Weitz and Pandit- Ch 19, Pg 601 - 625

3

16 END TERM EXAM



ASSIGNMENTS

Benchmarked assignment 1 (Pre Mid Term)- assignment description with weightage

Topic Weightage With respect to Fashion Retailers study the following:

• Corporate History • Organizational Structure • Annual Reports • Target Customer • Store Locations • Store Formats • Product Lines

10 marks

Benchmarked assignment 2 (Post Mid Term)- assignment description with weightage

Topic Weightage Study on the Location Study, Retail Mix Strategy and Store Operations of a Fashion Retailer.

10 marks

Suggested references Books: Retail Management-A Strategic Approach, Berman & Evans Retail Management, Bajaj, Tuli, Srivastava Fashion Retailing – A Multi-channel Approach, Ellen Diamond Retailing Management, Levy & Weitz Retailing Management, Levy, Weitz and Pandit Retail Management-A Strategic Approach, Berman & Evans Reference Magazines, Journals and other sources: Images Business of Fashion Images Retail



Evaluation Matrix:

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10

10 40 40 100

Teaching Tools: Lectures Supported by Visuals Case Studies Field Visits Term Assignment Learning outcome: Understanding of the concepts Observational learning Learning by doing Application oriented assignments Pattern for mid term/ final term CEB examination paper Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20






Lecture 1.5



Self Study

MFM121T Overview of Global Fashion Industry

Total

1.5

21 1.5 Core TH


• To provide inputs on Indian and Global fashion industry and the trends • To provide an overview of global apparel trade volumes and trends. • To emphasize the importance of culture in fashion. • To understand the country specific challenges faced by the fashion firms. • To give an indication of future of global fashion industry

Concept domain: Structure of the textile industry, importance of textile industry, importance of culture.

Knowledge domain- Understanding of global fashion, key players, terms and other aspect related to it. Indepth knowledge of impact of fashion on the society, trends and forecasting.

Skill domain- An understanding of the past and present of the global fashion and the changes in the society, to understand, comprehend and forecast the trends, trade analysis skills.



Course contents:


Self Study


per chapter/

topic




taught


Detailed referencing with text book/ publishers/


Week 1

1.5 History and Evolution of Global Fashion Business

Impact of world wars and economic depression on Global Fashion,

Textiles and Apparel in the Global Economy by Dickersion KG Page 2-17, 29-46 ,138-161 , 167-196

1.5

Week 2 1.5 History and Evolution of Global Fashion Business

History of Fashion Evolution

Textiles and Apparel in the Global Economy by Dickersion KG Page 2-17, 29-46 ,138-161 , 167-196

1.5

Week 3

1.5 History and Evolution of Indian Fashion Business

Sectoral classification of Indian Fashion business)

India’s store wars: Geoff Hiscock. Ch. 1, Ch. 2 ; Page 5-21

1.5

Week 4

1.5 Cultural foundation of Indian Consumer

The cultural meaning of liberalization Cultural changes in consumer in India

We are like that only: Rama Bijapurkar Pages 174-192

1.5

Week 5

1.5

Global trade statistics in terms of major textile/ apparel exporters and importers

Past , current and future, Traditional Fashion Markets and Key growth drivers; France Italy, US, UK, Japan)

International Trade statistics (www.wto.com)

1.5

Benchmarked assignment 1- Trend analysis of garment trade from India to US AND EU(05 marks)



Week 6

1.5 Trade Statistics for Indian Fashion Business

International Product classification, HS Codes, Export Data

Handbook of Apparel exports , Indian Retail report by Images www.texmin.nic Also other related websites

1.5

Week 7 1.5 Trade Statistics for Indian Fashion Business

including Retail data for Garments and Jewellery, Leather, Watches etc

Handbook of Apparel exports , Indian Retail report by Images www.texmin.nic Also other related websites

1.5

Week 8: MID TERM EXAM

Week 9 1.5 SWOT analysis of major fashion giants (country wise)

Strength , weakness , opportunity and threats in terms of demographics , geographic , consumers behavior , socio, economic, political , technological

Textiles and Apparel in the Global Economy by Dickersion KG

1.5

Week 10 1.5 SWOT analysis of Indian retail business

Strength , weakness , opportunity and threats in terms of demographics , geographic , consumers behavior , socio, economic, political , technological

India’s Store Wars: Geoff Hiscock Ch. 3, Ch.4, Ch. 5 and Ch. 6

1.5

Week 11 1.5 Indian Traditional attire

Saree, Doti , Lungi , Turban etc

Indian saries traditional – perspectives – Design by Vijai Singh Katiyar. Indian costumes in the collection of the calico museum of textiles: B.N. Goswamy Saris traditional & beyond by martand singh

1.5

http://www.texmin.nic/




Costumes textiles and jewellery of India-Traditions in Rajasthan

Week 12 1.5

Leading Fashion labels and Brands and their evolution

Designer labels , private labels , National , regional and local brands

Fashion: from concept to consumer, Gini, Stephens, Frings, Prentice hall

1.5

Benchmarked assignment 2- Study of fashion capitals of the world (05 marks)

Week 13 1.5 Existing and Emerging fashion Markets and key growth drivers.

Developed and Developing nations and their economy

Textile outlook international –EIU: Various issues

1.5

Week 14 1.5 Ethical issues in Business of Fashion

Social responsibility, Code of Conduct, Compliances, PETA, Ethical Sources

Fast Fashion by Gaynor Lea-Greenwood Page 365

1.5

Benchmarked assignment 3- Changes in lifestyle of Indian consumer (10 marks)

Week 15 1.5 Presentation of the Benchmark assignment 3

1.5

Week 16: End term exam Suggested references Books:

1. Fashion: from concept to consumer, Gini, Stephens, Frings, Prentice hall 2. Forecasting Publications - Textile View, Promostyle, Here & There. 3. Fashion Marketing - Janet Bohdanowlez & Lis elamp 4. The Leisure Economics : Linda Nazareth 5. India’s Store Wars: Geoff Hiscock 6. We are Like that Only – Rama Bijapurkar 7. IT happened in India – Kishore Biyani 8. India’s Century - Kamal Nath 9. Textiles and Apparel in the Global Economy - Dickersion KG 10. Indian saries traditional – perspectives – Design by Vijai Singh Katiyar 11. Indian costumes in the collection of the calico museum of textiles - B.N. Goswamy 12. Saris traditional & beyond - martand singh 13. Costumes textiles and jewellery of India-Traditions in Rajasthan by Dr. Vandana Bhandari




1. Promostyl 2. Collenzioni 3. Images business of Fashion 4. Juststyle.com 5. Ebsco 6. Emeraldinsight.com 7. International Trade statistics (www.wto.com) 8. www.texmin.nic 9. Handbook of Apparel exports 10. Textile outlook international 11. Indian Retail report by Images

Evaluation Matrix:

Evaluation Matrix

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Trend analysis of garment trade

from India to US AND EU

Study of fashion capitals of the world - Changes in lifestyle of

Indian consumer - -

05 05 40 10 40 100 Teaching Tools: Lectures Appreciation of movies Group discussion Self Study

http://www.wto.com/




Learning outcome: The subject will equip students with an in-depth knowledge and understanding of the working of fashion and its dependence on various societal forces, hence making them completely aware of the requirements of the fashion industry. Benchmarked assignment Description (if required to be documented separately) Assignment 1 - Trend analysis of garment trade from India to US AND EU.


Analyse the Export and import trend for major apparel and textiles category for the last 5 years from India to US and EU



Type of assignment

Document submission, Group assignment

Weight age

05 marks

Assignment 2 – Study of fashion capitals of the world


Compare the fashion capitals with regard to their culture, consumer and fashion trends in order to be aware of the past and the current market scenario.



Type of assignment

Document submission, Individual Assignment

Weight age

05 marks

Assignment 3 – Changes in lifestyle of Indian consumer Details/ description of assignment

Study the factors affecting the Indian fashion (Region wise)



Type of assignment

Presentation and document submission, group assignment

Weight age

10 marks



Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned: Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20






Lecture 1.5 Practical / Workshop Tutorial / Seminars / Field Study

Self Study

MFM123P Research Methodology & Minor Project

Total 1.5

21 1.5 NC PB

Pre-requisite: NIL Course objective: To impart students with knowledge to understand and carry on research work. Course Structure: Concept domain: Different data types, their importance, ways of collection, analyzing them and preparing a report.

Knowledge domain: An understanding of how research work is carried on in order to get a meaning full result.

Skill domain- Students would gain research abilities would know how to find solutions for the research problems and would be able to prepare good reports.



Course contents:


Self Study



topic




taught


depth of the input



Session 1

1.5 Data types (Announcement of Assignment – 1 & 2)

Primary data, secondary data, differences, uses, importance, sources

Marketing research by Naresh. K. Malhotra and Satya Bhushan Dash

1.5

Session 2

1.5 Literature Review and problem identification

Online Databases, Journals, EBSCO, PROQUEST

Research methodology by Ranjit Kumar, Page No. 29-38 & 40-52

1.5

Session 3

1.5 Secondary Data analysis

Studying annual reports and other trade and financial data

Research methodology by Ranjit Kumar, Page No. 219-246

1.5

Session 4

1.5

Report preparation (Submission Assignment – 1)

Writing a proposal, writing a report and bibliography

Marketing research by Naresh. K. Malhotra and Satya Bhushan Dash, page no. 696-708, Research methodology by Ranjit Kumar, Page No. 263-271

1.5

Session 5

1.5 Presentation of Minor Project proposal by students

Topics of Research, Detailed proposal By students

1.5

Session 6 1.5 Self Study with mentoring By students 1.5

Session 7 1.5

Self Study with mentoring (Submission Assignment – 2)

By students

1.5



Session 8 MID TERM Evaluation








Session 16 End term Evaluation Suggested references Books:

1. Marketing research by Naresh. K. Malhotra and Satya Bhushan Dash 2. Research methodology by Ranjit Kumar, 3. Marketing Research by Tull and Hawkins

Reference Magazines, Journals and other sources: 1. EBSCO, 2. PROQUEST 3. DELNET 4. Apparel Online 5. Just-Style.Com 6. Stitch World 7. WGSN 8. Journal of Historical Research in Marketing



Evaluation Matrix:

Evaluation Matrix

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Problem identification List of Secondary data sources and literature

survey Synopsis Final

Presentation

20 20 20 40 100 Teaching Tools: Lectures Self Study Learning outcome: It would provide students with ability to find solutions for research problems. Benchmarked assignment Description (if required to be documented separately) Assignment 1 - Problem identification Details/ description of assignment

Finding out the research problem and the approach to tackle it.


Content, Understanding the subject, Analysis and interpretation, managerial application, quality of the document submitted

Type of assignment

Document submission

Weight age 20

Assignment 2 – List of Secondary data sources and literature survey Details/ description of assignment

List of secondary data sources for the concerned topic chosen by the students and literature survey for the same.

Evaluation parameter Content, Understanding the subject, Analysis and interpretation,



managerial application, quality of the documents

Type of assignment

Document submission

Weight age 20

Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned: Mid Term Jury End Term Jury



Subject : Outbound Workshop on “Team Building” for the first semester students of Master of Fashion Management

Subject Code : MFM101P

Brief

An outbound workshop for MFM students is planned between the first and second semesters to encourage team building,

trust and understanding among students as a part of the Academic Activity. This workshop is intended to provide

‘behavioral training’ to complement classroom education The activities include teamwork, planning, communication,

stretching limits and recognizing ones potential, lateral thinking, accepting feedback, self exploration, co-ordination, and

sensitivity building. The outcome of the workshop is to improve the interpersonal skills of the individual.

The workshop fits well in the first semester preferably between the first and second semesters. The suggested duration of

the workshop is 3-4 days residential outbound component.






Lecture 3



Self Study

MFM104T Accounting and Costing for Managers

Total

3

42 3 Core TH

Pre-requisite: NIL Course objective: Course structure:

Concept domain- Financial Analysis and Profitability Analysis of an Organisation Knowledge domain- Ratio Analysis, Standard Costing, Marginal Costing, Cost Sheet, Fund Flow Management Skill domain-BEP Analysis, CVP Analysis, Preparation of Balance Sheet



Course contents:


Self Stud

y


per chapter/

topic


topic



Detailed referencing with text book/ publishers/ edition with pg no Hrs Hrs Hrs

1

3

Introduction:

Financial and Management Accounting

Nature and Scope, Accounting Concepts and Conventions, GAAP Concepts and conventions,

Khan & Jain, Management Accounting, 3rd Edition , (Pg. 1.4-1.8, 2.11-2.13, 2.19-2.25)

3

2

3 Double entry Book keeping

Journal,

Ledger,

Khan & Jain, Management Accounting, 3rd Edition , (Pg. 1.4-1.8, 2.11-2.13, 2.19-2.25)

3

3

3 Preparation of Cash Book, Trading A/c.

Trial Balance ,Trading Account,

Managers guide to finance and Accounting by Prasanna Chandra (Pg. 12-32)

3

4-5 6 P&L A/c Profit & Loss Account with basic adjustment,


6



6

3 Balance Sheet Balance Sheet with basic adjustment,

Managers guide to finance and Accounting by Prasanna Chandra

3

7

3 Balance Sheet Balance Sheet with basic adjustment,

Managers guide to finance and Accounting by Prasanna Chandra

3

Assignment – 1: Problems on Final Account, Cash Flow Statements – 10 Marks

8 Mid term Examination

9-10

6 Marginal Costing

a. Cost-Volume – Profit analysis

b. Break Even Point Analysis. c. Margin of Safety d. Profit Chart

Khan & Jain, Management Accounting, 3rd Edition , Pg. 15.1-15.30

6

11

3 Concept of Variance

Theories and Basic Problems on cost Variance analysis

Khan & Jain, Management Accounting, 3rd Edition , Pg. 18.3-18.8 & 19.1 – 19.16

3

12

3 Types of Variance Materials Cost Variance, Labour Cost Variance, Cost variance Analysis

Khan & Jain, Management Accounting, 3rd Edition , Pg. 18.3-18.8 & 19.1 – 19.16

3

13

3 Budgeting: Conceptual overview

• Budgetary Control, • Classifications of Budget, • Fixed Budget, Flexible

Khan & Jain, Management Accounting, 3rd Edition, Pg. 16.1-16.13

3



Budget, Master Budget, Zero Base Budget

(Only theories, no numerical) 14

3 Cost Accounting:

a. Types of Costs

Fixed Cost, Variable Cost, Semi Variable cost and Cost sheet


3

15

3 Cost Sheet 1. Elements of Cost. 2. Preparation of Cost

Sheets 3

Benchmarked assignment 2: Preparation of Cost Sheet - 10 Marks.

16 End term examination

Suggested references Books: Sl. No Name of the Book Name of the Author

1 Management Accounting Khan & Jain

2 Financial Management I M Pandey

3 Financial Management Prasanna Chandra

4 Financial Management Khan & Jain

5 Management Accounting S. Kr. Paul

6 Cost Accounting – Principles and Practice S.P. Jain & K.L. Narang

7 Accountancy J.N.Dutta, S.P. Basu & M. Das

8 Managerial Economics D.N.Dwivedi



Reference Text book, Magazines, Journals and other sources: Business world The Economic Times The Economist Business Today Management Accounting Khan and Jain Introduction to Management Accounting Horngren / Sundem others Financial Management Prasanna Chandra Financial Management Khan & Jain Financial Management I M Pandey Evaluation Matrix:

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10 10 40 40 100 Teaching Tools: Lectures

Case studies

Presentation Learning outcome: Understanding of the P&L Accounts, Balance sheet and their implication on business, interpretation of different ratios for decision

making, budgeting and break even analysis for project execution, understanding of different cost components and their behaviour.




Problems on Final Account / Funds Flow Statements


Performance in the Unit test

Type of assignment

Unit Test

Weight age

10 marks


Preparation of Cost Sheet


Performance in the Unit test

Type of assignment

Unit Test

Weight age

10 marks

Pattern for mid term/ final term CEB examination paper Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Descriptive 4 5 20






Lecture 3



Self Study

MFM106T Fashion Brand Management

Total

3

42 3 Core TH

Pre-requisite: Marketing Management, Consumer Behaviour

Course objective: 1. To developed a clear understanding of fashion Brands 2. To give an in-depth understanding of fashion branding strategy covering Brand equity, Brand Identity and Brand Architecture 3. To explore the mystery of legendary Brands 4. To explore the mythology of Luxury Brands

Course Structure:

Concept domain: Brand Identity, Brand equity, Branding Strategy, Fashion Brand, Luxury brand Knowledge domain- How to develop Brand awareness, Brand association, Brand loyalty and Perceived Brand quality for the fashion Brands Skill domain- Launching a new Fashion Brand, Managing Brand architecture and devising strategy for a successful fashion Brand with right positioning



Course contents:


Self Study


per chapter/

topic




taught


input



1 3

Fashion Branding: an overview, Source of value for the customer and source of value to the company

Brand, Identity, Differentiation, Benefits to the company, Benefits to the customers

Fashion Brand - Mark Tungate , Luxury Brand Management by Michel Chevalier and Gerald Mazzalovo Managing Brand equity – Capitalizing on the value of a Brand Name – David A. Aaker (1991), The free

3

2 3

Brand Name Decision, Characteristics of ideal brand name,

Ideal Brand name,Meaningfulness,memorability,Protectability,Adaptability,Transferability

Building Strong Brands – David A Aaker – Ch 1 3

3 3 Logo and symbol for Fashion Brands

Importance of logo, Logo types, Word mark, Latter mark, Abstract

• Fashion Brand - Mark Tungate

• Managing Brand equity – Capitalizing on the value of a Brand Name – David A. Aaker (1991), The free press

• Strategic Brand Management: Building, Measuring & Managing Brand

3



equity – KL Keller (1998), Prentice Hall.

4 3 Personality of Fashion Brands

Brand Personality, Sincere, Competent ,Exiting, Sophisticated, Rugged

• Building Strong Brand-Aaker-chapter 5,page138

• Fashion Brand - Mark Tungate

3

5 3 Brand Knowledge

Brand Association, Brand Awareness, Recognition, Recalling, Strength, Favorability, Type, Differentiation, POP,POD

• Strategic Brand Management: Building, Measuring & Managing Brand equity – KL Keller (1998), Prentice Hall.

3

6 3 Fashion Brand Positioning

Brand positioning, 1st mover advantage, Positioning for the Follower, Positioning concept and tactics

Brand Positioning-All Ries & Jack Trout 3

7 3 Identity for the Fashion Brand

Brand Identity, physique, personality, Culture, Self concept, Reflection, Relation

Strategic Brand Management – Creating and Sustaining Brand Equity Long Term – 2nd Edn – Jean – Noel Kapferer, Ch 3,page 90 Fashion Brand - Mark Tungate

3



Presentation of the Benchmark Assignment-1 - weight age-10 Marks

Comparative study of the Brand Identity of two Fashion Brands

Class presentation & submission of word doc

8 Mid term exam

9

3

Brand equity

Brand awareness, association, loyalty, Perceived quality, Other proprietary assets, Strategy and policies to develop brand equity



3

10 3 Brand Equity Valuation

Brand valuation-cost base, market based, customer based, Inter Brand, Y & M BAV

• Building Strong Brand-Aaker-chapter 10,page304

Creating and Sustaining Brand Equity Long Term – 2nd Edn – Jean – Noel Kapferer, Ch 13,page 382

3

11 3 Strategies to manage Fashion Brands

Brand architecture, Corporate Branding, Endorse Branding, Range Branding, Line Branding, Source Branding

Creating and Sustaining Brand Equity Long Term – 2nd Edn – Jean – Noel Kapferer, Ch 7,page 185 Strategic Brand Management: Building, Measuring & Managing Brand equity – KL Keller (998), Prentice Hall.

3



Luxury Brand Management by Michel Chevalier and Gerald Mazzalovo

12 3 Brand Extension & Line extension, Multi-brand Portfolios

Multi Brand Strategy, Pros & Cons ,power Branding

Creating and Sustaining Brand Equity Long Term – 2nd Edn – Jean – Noel Kapferer, Ch 8 ,9 page 185 Managing Brand equity – Capitalizing on the value of a Brand Name – David A. Aaker (1991), The free press

3

13 3 Store Brands v/s Manufactured Brands

Private label/Store Brand Strategy, Benefits for the customers and retailers, Store Brand strategy vis-à-vis manufacture Brand



3

14 3 The concept of luxury brands

Luxury Brand, Signature Brand

Luxury Brand Management by Michel Chevalier and Gerald Mazzalovo • Strategic Brand

Management: Building, Measuring

3



& Managing Brand equity – KL Keller (1998), Prentice Hall.

15 3

Globalization of Fashion Brands Audit for the Fashion Brand

Global Branding strategy Tracking the performance of the Brand

Creating and Sustaining Brand Equity Long Term – 2nd Edn – Jean – Noel Kapferer, Ch 12 page 336

3

Benchmarked assignment 2- weight age-10 Marks Study the Brand Architecture and Branding strategy followed by two different companies operating in the fashion industry

Class presentation & submission of word doc

16 End term exam Suggested references Books:

• Branding a practical guide to planning your strategy-Geoffrey Randall • What’s in a name?-Advertising and the concept of brand-John Philip Jones


• Journal of Fashion Marketing Management • Journal of Brand Management • Journal of Product & Brand Management • HBR • Ebsco, Emerald ,Proquest • Journal of Product & Brand Management



Evaluation Matrix

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10 10 40 40 100

Teaching Tools: Class lectures Presentation by the students Case study Literature survey Learning outcome: In-depth understanding about the banding and brand management strategy


Comparative study of the Brand Identity of two Fashion Brands


Content, Individual Understanding. Managerial Application, Innovation

Type of assignment

Documentation & presentation

Weight age

10



Assignment 2 Details/ description of assignment

Study the Brand Architecture and Branding strategy followed by two different companies operating in the fashion industry


Content, Individual Understanding. Managerial Application, Innovation

Type of assignment Documentation & presentation

Weight age 10

Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short notes/brief 5 2 10 Essay 4 5 20






Lecture 3



Self Study

MFM108T Consumer Behaviour

Total

3

42 3 C TH

Pre-requisite: Marketing Management Course objective:

1. To acquaint students with Consumer Behaviour concepts and applications. 2. To enable students to demonstrate the ability to analyze the complexities of buying behaviour and use the same to formulate

successful strategies. Course structure:

Concept domain- To introduce consumer behaviour concepts Knowledge domain- Understanding of Consumer Behaviour concepts Skill domain- Analyze the complexities of consumer buying behaviour



Course contents:


Self Study


per chapter/

topic


and further

breakup per topic


taught


input



1 3 Introduction to Consumer, Consumer Behaviour

Scope pf Consumer Behavior, Consumer Behaviour & decision making model

Consumer Behaviour by Schiffman Kanuk, 8th edition Page no. 8 to 20

3

2 3

Application of consumer behaviour in fashion

Coordinating Marketing efforts, Recent approaches to Marketing

The why of the buy- Patricia Mink Rath, Stefani Bay, Richard Petrizzi & Penny Gill- Fairchild Books Page no:3 to 22

3

3

3

Bases for segmentation

Market Segmentation, How Segmentation operates, Bases for segmentation

Consumer Behaviour by Schiffman Kanuk 8th edition Page no. 50 to 72

3

4

3

lifestyle segmentation

VALS Segmentation, Criteria for effective Targeting of Market Segments

Consumer Behaviour by Schiffman Kanuk 8th edition Page no. to 73 to 78

3

5

3

Consumer Motivation & Involvement

Motivation, Arousal of Motives, Hierarchy of Needs Theory

Consumer Behaviour by Schiffman Kanuk 8th edition Page no. to 87 to 111 The why of the buy- Patricia Mink Rath, Stefani Bay, Richard Petrizzi & Penny

3



Gill- Fairchild Books Page no 79 to 98

6 3 Consumer Learning

Elements of Consumer Learning, Behavioral Learning Theories

Consumer Behaviour by Schiffman Kanuk 8th edition Page no. 207 to 234 The why of the buy- Patricia Mink Rath, Stefani Bay, Richard Petrizzi & Penny Gill- Fairchild Books Page no 57 to 76

3

7 3

Theories of personality & Self Image

Nature of Personality, Theories of Personality, Self & Self Image


3

8 Mid Term Exam

9 3

Perceptions, Dynamics of Perception, Consumer Imagery

Elements of Perception, Sensation, Dynamics of Perception, Consumer Imagery

Consumer Behaviour by Schiffman Kanuk 8th edition Page no. 158 to 199 3

10 3 Attitudes and its nature

What are attitudes, Structural Models of Attitude


3

11 3

Attitude Formation & change

How attitudes are learned, Sources of influence on attitude formation, Cognitive Dissonance Theory


3

12 3

Communication and persuasion

Components of Communication, The Communication process


3

13 3

Group Dynamics and Reference

What is a Group, Factors that affect Reference Group influence, Family


3



groups Life Cycle

14 3 Diffusion of Innovation

The Diffusion process, Innovation, Profile of Consumer Innovator


3

15 3

Consumer decision making: Decision Models, Choosing & Consuming

What is a decision, Levels of decision making,


3

16 End Term Exam Benchmarked assignment: To study Consumer Behaviour of any National/International Brand (Document) (20 Marks) Suggested references Books:

Consumer Behaviour – Schiffmann & Kanuk

Consumer Behaviour – Laudon & Bilta

Consumer Behaviour in Fashion- Solomon &Rabolt;Pearson

Conceptual Issues in Consumer Behaviour, Pearson, 2009-Kumar

Consumer Behaviour-Concepts, Applications &Cases-MS Raju-Vikas Publication

Consumer Behaviour – James F. Engel, Roger B. Blackwell & Paul W. Miniard

Consumer Behaviour – J. C. Mowen

The why of the buy- Patricia Mink Rath, Stefani Bay, Richard Petrizzi & Penny Gill- Fairchild Books


Business World

Business India



Business Today

Adv. & Marketing

Economic Times

Inside Fashion WWD/DNR

Evaluation Matrix:

Evaluation Matrix

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20 40 40 100

Teaching Tools: 1. Lectures

2. Case studies

3. Discussions and exercises

Learning outcome: The Students learn how to study consumer behaviour and what form behaviour.




To study the Consumer Behaviour of any National/International Brand



Type of assignment

Document Submission

Weight age

20

Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20






Lecture 3



Self Study

MFM110T Marketing Research

Total

3

42 3 Core TH

Pre-requisite: Marketing Management, Statistics Course objective:

• To enable the students to understand the various components of MR and to learn how MR can help the managers to make decisions in Marketing related areas.

• To enable the students to solve marketing problems through research in the Fashion industry in context of concepts of Marketing Management, Consumer Behavior etc.

• To enable the students to experience the research process by term research project on a real marketing situation

Course structure: Concept Domain: The concepts of marketing research, Application areas of Marketing Research, Types of research, Research Design and process, Sampling process.

Knowledge Domain: Understanding of the above concepts as well as acquired knowledge through real project. Skill Domain: Skill to carry out marketing research.



Course contents:


Self Stud

y Details of number of sessions required

per chapter/

topic


topic



input

Detailed referencing with text book/ publishers/ edition

with pg no Hrs Hrs Hrs

1-2 6

Introduction to Market Research (Definition, Concepts, Scope & Importance of MS) Application areas of Market Research

Marketing research & market research

Marketing Research - Naresh K. Malhotra, PP 2-68 Marketing Research - Nargundkar, PP 3-16

6

2-4 6

Research Design (Definition / Classification) - Types of Research: Exploratory, Descriptive & Causal Research

Exploratory, descriptive and causal research

Marketing Research - Naresh K. Malhotra, Chapters 3-7, PP 76-241 Marketing Research - Nargundkar, PP 19-26

6

5-6 6 Measurement & Scaling Scaling techniques

Marketing Research - Naresh K. Malhotra, Chapters 8 &9, PP 250-295

6

7 3 Questionnaire - Form, Design

Structured & Unstructured Questionnaires, Types of Questions

Marketing Research - Naresh K. Malhotra, Chapter 10, PP 296-331 Marketing Research - Nargundkar, PP 48-64

3

8- Mid-term Examination Assignment 1- Data Collection Tools – Observation Method / Interview Schedule / Questionnaires - 10 Marks



9-11 9

Sampling Process - Design & Procedures: Sampling Techniques (Probability & Non-probability Sampling), Sample size, Application to Marketing Problems

Sample size, Calculation, Sampling techniques, Sampling error

Marketing Research - Naresh K. Malhotra, Chapter 11, PP 332-363 Marketing Research - Nargundkar, PP 90-106

9

12-13 6 Data Collection & Reporting: Methods & Communication

Reporting Format & Process

Marketing Research - Naresh K. Malhotra, Chapter 13 Marketing Research - Nargundkar, PP 36-41

6

14-15 6

Briefing Assignment #2: Market Research Project briefing – Documentation & Presentation (Individual/Group) – 10 marks

Group Interaction 6

16 End-term Examination

Suggested reference Books:

1. Marketing Research - Naresh K. Malhotra (Pearson) 2. Marketing Research - Rajendra Nargundkar (TMH) 3. Marketing Research – text and cases - Boyd, Westfall and Stasch 4. Marketing Research - Kress 5. Research Methods - Coopers 6. Marketing Research -Sangeeta Agarwal 7. Marketing Management - Philip Kotler 8. Marketing Research - Tull & Green



Reference Magazines, Journals and other sources: 1. Advertising and Marketing 2. Harvard Business Review 3. Business world/ Business India 4. Business Today 5. EBSCO 6. PROQUEST 7. EMERALD 8. Journal of Marketing Research

Evaluation Matrix:

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Topic: Students are required to identify a research problem and develop a structured questionnaire to collect primary data. They also need to submit a synopsis of the market research proposal containing Title, Introduction, objective, literature survey, Research Design, Scope of Study and reference.

Submission

-

Topic: Students are required to prepare a comprehensive marketing research report following the Marketing Research Process.

Submission

- -

10 40 10 40 100 Teaching Tools: Lectures Presentations Self Study



Learning outcome:

The subject will equip students with an in-depth knowledge and understanding of the fundamentals of MR and how MR helps the managers to make decisions in Marketing related areas

Pattern for midterm/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned. Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short notes/brief 5 2 10 Essay 4 5 20






Lecture 3



Self Study

MFM112P Export Merchandising

Total

3

42 3 C PB

Pre-requisite: Merchandising Course objective: To impart knowledge and skills of merchandiser in an export house/Buying house. Course structure:

Concept domain: The role of merchandiser in an export house Knowledge domain: knowledge of co-ordination, follow up and facilitation roles of an export merchandiser Skill domain: communication, co-ordination and interpersonal skills.



Course contents:


Self Study


per chapter/

topic




taught




edition with pg no

Hrs Hrs Hrs

1 3 Introduction to Export Merchandising

Meaning & definitions, Export Merchandising & Manufacturer exporter, Role of merchandiser in an Export House

Handouts 3

2 3 Buying House Merchandising

Structure, types of Resident Buying Office/Houses, Importance, functions and services of Buying Office, Order flow. Role of Merchandiser in Buying Office

Handouts 3

3 3

Introduction to Sourcing

Meaning & definitions, Sourcing Process, Sourcing Options, Advantages of Offshore sourcing and Domestic sourcing,

Handouts 3



4-5 6 Rating, sourcing evaluation of vendors

Sourcing Decisions, Factors in Sourcing Decisions, Vendor Assessment/ evaluation criteria, Vendor rating,

Handouts 6

6 3 Facility evaluation Social ,and technical evaluation. ISO and COC Handouts 3

7 3 Vendor Compliance

Meaning and definitions, Importance and benefits of Vendor Compliance, Study of Vendor Compliance requirements of a major buyer.

Handouts 3

8. MID TERM JURY

9 3 Export Manufacturing House

Processing of an order in an Export House, order processing, Time and Action plan. Check list and alarms

Handouts 3

10-11 6 Merchandiser in Export House

Merchandiser; Production interface, Sampling interface, Merchandising fabric interface, Accessories Bill of Materials. How to order accessories/packing material, quality/price aspects of most used accessories

Handouts 6

12-13 6

Merchandising: Production Planning and Scheduling . Export Communication

Production Planning and Scheduling, Batch plan, Merchandising & quality interface, Production interface; cut plan, Batch plan, Planning of other facilities like embroidery,

Handouts 6



washing, etc., Communication, Co-ordination, Follow-up and facilitation role of merchandiser in an Export house

14-15 6 Costing Analysis

Costing, Methods of Costing, Preparation of cost sheet. Costing of a fabric. Target pricing

Handouts 6

16. End semester Jury

Benchmarked assignment 1- assignment description with weight age Assignment/presentation on material procurement for product groups with cost and analysis Benchmarked assignment 2- assignment description with weight age Assignment /Presentation on TNA plan and delivery deadline management

Benchmarked assignment 3 assignment description with weight age

Assignment /presentation on price negotiation, quotation handling, price adjustment to match order requirements Suggested references Books:

1. Export Merchandising 2.




Evaluation Matrix:

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20 10 20 10 - 40 100 Teaching Tools: Lectures Supported by Visuals Field Visits Term Assignment Learning outcome: Understanding of the concepts- role of merchandiser in an export house Learning by doing- fabric sourcing for exports and export of apparels from India Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned: Mid Term Jury End Term Jury







Self Study

MFM114T Retail Buying and Category Management

Total 3

42 3 Core TH

Pre-requisite: Inputs in Basics of Retailing and Merchandising. Course objective:

1. To understand the technical aspects of Merchandise Buying and Planning in Retail. 2. To understand the key roles that a Buyer plays in a Retail Organization. 3. To study the detailed Buying and Retail Inventory Management process. 4. To understand the importance and applications of Category Management.

Course structure:

Concept domain: Retail Inventory, Six months Merchandise Plan, Open to Buy, Assortment Planning, Space Planning Importance of Gross Margin, Various Roles of a Retail Buyer and Planner, Category Management Knowledge domain: Understanding the importance of Retail lnventory Control., Understanding the importance of Budgeting, Gross Margin and Assortment Planning in Retail Merchandising, Understanding the key roles and responsibilities of a Retail Buyer, Knowledge of Category Management.

Skill domain: Application of concepts of Retail Inventory and Six month’s merchandise plan., Evaluation of Key drivers of Retail success: Gross Margin, Assortment Planning and Space Planning, Understanding of key components of the role of a Retail Buyer, Understanding and application of the concept of Category Management.



Course contents:


Practical / Worksho

p

Self Study


per chapter/

topic


topic


taught


input



1 3 Retail Inventory: Concepts and Mathematics

Concepts of Cycle Stock, Buffer Stock and Order Point Inventory Turnover at Retail, Cost and Unit Methods to plan stocks BOM % Variation Weeks’ Supply Stock Sales Ratio

Mathematics for Retail Buying,6th Edition, Tepper, Better, Fairchild Books Inc. Retail Merchandising, 2nd Edn, Ralph D. Shipp, Jr. Publ-Houghton Mifflin Company- Chapter 7, Pg 139-159; AND Mathematics for Retail Buying, Third Edn, Tepper & Godnick, Fairchild Publ- Chapter 2, Pg 49-73,

3

2 3 Budget Preparation: Six Month Buying Plan & OTB

• Staple Merchandise Buying

• Fashion Merchandise Buying

• Receipt Plans • Sales Plan • Mark-up Plans • Mark-down Plans • Inventory

Retail Merchandising, 2nd Edn, Ralph D. Shipp, Jr. Publ-Houghton Mifflin Company- Chapter 11, Pg 254-273; AND Mathematics for Retail Buying, Third Edn, Tepper & Godnick, Fairchild Publ.- Chapter 5, Pg 171-198

3



shortages • EOM Stock levels • Weeks Supply • Gross Margins –

Profits • Importance of

Open to Buy

3 3

Understanding the Indian Shopper and Assortment Planning Planograms as a tool for efficient buying

• Understanding the various bases of segmentation of Indian Shoppers, Shopping Patterns in India.

• Variety, Assortment, Product Availability & their trade offs

Managing Retailing – Piyush Kumar Sinha & Dwarika Prasad Uniyal – Oxford University Press, Ch 4, Pg 80-105 Retailing Management-Levy & Weitz, Ch 12, Pg 390 - 399

3

4 3 Gross Margins and Its importance in Buying Plan

Hand Outs 3

5 3

• Concept of Road Shows & Order Consolidation.

• Merchandise Monitoring

Road Show activities, Receipts and Inwards, Allocation and Distribution to Stores, Store Inwards

Retailing Management-Levy & Weitz, Ch 13, Pg 418 - 419 Hand Outs

3

6 3

• Merchandise Performance: Its effect on Store Profitability

• Merchandise Review

Concepts of Cross Selling, Upselling, Impulse Buying, Institutional Orders, Special Events Concepts of Average Bill Value, Unit Per Transaction, SSPD, Conversions. Sell-through Analysis

Retailing Management-Levy & Weitz, Ch 13, Pg 419 – 423 Hand Outs

3



ABC Analysis Multi-Attribute Model

7 3

• Comprehensive Role of a Retail Buyer and Planner

• Retail Activity Calender Planning.

• New Season Launch: Merchandising Techniques, Visual Merchandising, Merchandise Manual

• Retail CRM • New Store

Planning

Managing Retailing – Piyush Kumar Sinha & Dwarika Prasad Uniyal – Oxford University Press, Ch 9, Pg 314 – 322 Pg 338 - 343 Hand Outs

3

8 MID TERM EXAM

9 3

Category Management: a)Introduction b) Factors affecting its growth c) Difference between category management & other buying approaches

Introduction Factors affecting Growth Category Vs Other Buying Approaches

Managing Retailing – Piyush Kumar Sinha & Dwarika Prasad Uniyal – Oxford University Press, Ch 7, Pg 210 - 214

3

10 3

• Product Category lifecycles.

• Special Emphasis on Focus Categories

Category Life Cycle, Development of Sales Forecasting, CPFR Focus Categories: a) Apparel - Menswear, Womenswear and Kidswear (formals, casuals, party, ethnic, innerwear/lingerie)

Retailing Management-Levy & Weitz, Ch 12, Pg 377 - 389 Hand Outs

3



b) Accessories- watches, footwear, eyewear, jewellery, ties & cufflinks c) Personal Care

11 3

• Category Management Process.

• Role of category within the Retailer's total Assortment.

• Tools of Category Management - Product Grid & Price Grid.

• Staples, Niches, Variety Enhancers, Fill-ins

• Destination,

Preferred, Convenience, Seasonal

Managing Retailing – Piyush Kumar Sinha & Dwarika Prasad Uniyal – Oxford University Press, Ch 7, Pg 214 - 221 Pg 244 - 259

3

12 3

Strategy formulation and Performance Measures for Category Mix

Growth Share Matrix – Sleepers, Winners, Questionables, Morning Stars Assortment Strategies, Pricing Strategies, Promotional Strategies, Shelf-Presentation Strategies GMROI GMROF GMROP Direct Product Profitability Marketing Profit of a Category

Managing Retailing – Piyush Kumar Sinha & Dwarika Prasad Uniyal – Oxford University Press, Ch 7, Pg 221 - 244

3

13 3 Category Management & Efficient

Starting with the end consumer in mind. Hand Outs 3



ASSIGNMENTS

Benchmarked assignment 1 (Pre Mid Term)- assignment description with weightage

Topic Weightage Development of a store planogram using concepts of merchandise profit objectives and display logic and a Merchandise Manual for a hypothetical brand: menswear, womenswear, kidswear, accessories, lingerie, sportwear

10 marks


Topic Weightage Application of Category Management Principles to the following categories . Men’s Formals Men’s Casuals Women’s Apparel Winterwear – Men/Women Sportswear – Men/Women Bridalwear Kidswear Ethnicwear Lingerie/Innerwear

10 marks

Consumer response.

14 3

• Category management limitations.

• Future of Category Management

• Drawbacks • Scope Hand Outs 3

15 3 Presentation 3 16 END TERM EXAM



Suggested references Books: Retail Buying from Basic to Fashion, Clodfelter, Fairchild Publications Managing Retailing – Piyush Kumar Sinha & Dwarika Prasad Uniyal – Oxford University Press Retailing Management-Levy & Weitz Retail Merchandising, 2nd Edn, Ralph D. Shipp, Jr. Publ-Houghton Mifflin Company Mathematics for Retail Buying,6th Edition, Tepper, Better, Fairchild Books Inc Reference Magazines, Journals and other sources: Images Business of Fashion Images Retail Evaluation Matrix:

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Teaching Tools: Lectures Supported by Visuals Case Studies Problem Solving Term Assignment Learning outcome: Understanding of the concepts Observational learning Learning by doing Application oriented assignments Pattern for mid term/ final term CEB examination paper Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20







Self Study

MFM116T Brand and In-store Communication

Total 3

42 3 Core TH

Pre-requisite: Basic inputs in Retail Management, marketing management, merchandising and Retail Buying Course objective:

To understand the principles of Visual Merchandising To understand the importance of Visual Merchandising in increasing Consumer patronage To understand the importance of VM as a tool for effective retailing To understand the role of communication in building Brand Image To understand the dynamics of the Advertising world

Course structure:

Concept domain: Principles of Visual Merchandising, Efficient store space usage, Effective merchandising techniques, Roles of Store Windows, In-store VM and Layout planning for increasing consumer footfalls and conversions, Effective use of Brand Communication, Logic and Basis of Brand Communication Knowledge domain: Understanding the effective use of VM for better space and inventory management, Understanding the importance of VM for better Consumer Pull and enhanced Brand Image, Understanding the creative and business aspects of advertising, Understanding the impact of Communication Mix in attracting and retaining customers Skill domain: Application of concepts and techniques of Visual Merchandising for efficient store space management and consumer satisfaction, Evaluation of impact of Visual Merchandising on Retail Sales, Understanding of key components and the of the role of Advertising and PR in building Brand Image



Course contents:


Self Study


per chapter/

topic


and further

breakup per topic


taught

Keywords of the chapter to define the depth of

the input



Hrs Hrs Hrs

1 3 Meaning & definitions, history Concept, Principles and functions of VM, VM as an Art or Science

Definitions, Functions, History, Display basics, Design Basics, Principles of Design, Colour Blocking

Visual Merchandising, Swati Bhalla & Anurag S, Tata McGraw Hill, Ch-2, Ch-6 Pg:70-83

3

2 3

Fashion Communication Hierarchy

Consumer Conditioning,First Consumer Interface,Façade Signage, Store Window, In-store Communication, Circulation Plans

Visual Merchandising, Swati Bhalla & Anurag S, Tata McGraw Hill, Ch-4, Ch-6 Pg:83-88, Ch-8, Ch-11 Visual Merchandising and Display, 4th Ed, Martin M. Peglar Pg:52-73 Pg:217-236

3



3 3 Role & Dynamics of VM team - Understanding Brand Identity & Merchandise Planning & Presentation, Store Hygiene

Planograms, Principles of Merchandise Presentation,

Visual Merchandising, Swati Bhalla & Anurag S, Tata McGraw Hill, Ch-3, Ch-9, Ch-10, Ch-13

3

4 3

Importance of display, Types of display and display settings Budgeting for Store Displays Importance of Packaging

Displays Budgeting Packaging as a tool for Customer Conversion, Priciples of Effective Packaging Cost efficiency in In-store promotion Hand Outs

Visual Merchandising and Display, 4th Ed, Martin M. Peglar, Pg: 248-258 Shopper Marketing- Markus Stahlberg & Ville Maila, Ch 32 & 33 Shopper Marketing- Markus Stahlberg & Ville Maila, Ch 34

3

5 3 Mannequins and alternatives to mannequinns, Space Planning & Fixtures Types of Props & 3D Forms Systems & In store furniture and lighting

Handling Mannequin Purpose of Space Planning Types of Fixtures Lighting

Visual Merchandising, Swati Bhalla & Anurag S, Tata McGraw Hill, Ch 12:Pg 189 – 196, Ch-7 Visual Merchandising and Display, 4th Ed, Martin M. Peglar Pg 24-42, Pg 88-120, Page122-163

3

6 3 Merchandising Display Techniques

Principles, Categories, Dominance Factor, Cross Merchandising, Impulse buying

Visual Merchandising, Swati Bhalla & Anurag S, Tata McGraw Hill, Ch- 10

3

7 3 VM Planning, Implementation & Control

a) Exhibit and trade show design b)Principles for New

Visual Merchandising, Swati Bhalla & Anurag S, Tata McGraw Hill,

3



Store Launch/Existing Stores/Clearance Sales c)Calender Planning d) VM tool kit e) Sales Tracking f) QA & SOPs

Ch 12: Pg 186 –188, Pg 196 – 205 Visual Merchandising and Display, 4th Ed, Martin M. Peglar Pg: 284-292 Hand Outs

8 MID TERM EXAM

9

3

Fashion Advertising & Sales Promotion -definitions, ethical & economic issues in advertising, Advertising theory, Advertising Process & Advertising Models

Advertising: Untruthful, Offensive, Influence on children, Social consequences, effects on consumer choice, competition, Product cost and Prices AIDA, DAGMAR, Hierarchy of Effects Means and ends, Leverage points, Verbal/Visual Images

Advertising and Promotion 6th Edition – Belch & Belch, Tata McGraw Hill – Ch 22 Integrated Advertising, Promotion and Marketing Communications, 3rd edition, Clow Baack, Prentice Hall India – Ch 6: Pg 165 - 187

3

10 3

Media Characteristics, Media Planning, Selection

Media Strategy, Media Selection, Characteristics of different Media, Media Mix

Integrated Advertising, Promotion and Marketing Communications, 3rd edition, Clow Baack, Prentice Hall India – Ch 8: Pg 232 - 266

3

11 3 Advertising Appropriation - Methods

Promotion Opportunity Analysis Establishing Communication Objectives, Communication Budget – a) Relation between Expenditure and Sales

Integrated Advertising, Promotion and Marketing Communications, 3rd edition, Clow Baack, Prentice Hall India – Ch 4 Pg 96-109

3



b) Types of Budgeting: • % of Sales • Meet the

Competition • Affordability • Objective and Task Matching tactics with

Strategies

12 3

Advertising Agencies: Functions & Selection Creative Strategy and Brief , Advertising Effectiveness Evaluation

• Advertising Agency: Choosing an agency & its Functions Roles of Key executives at the agency,

• Creative Strategy: Challenge, Process, Strategy Development. Appeals & Execution, Tactics for Print and Television

• Creative Brief • Effectiveness,

Testing Process

Integrated Advertising, Promotion and Marketing Communications, 3rd edition, Clow Baack, Prentice Hall India – Ch 5, Ch 7: Pg 198 – 205 Advertising and Promotion 6th Edition – Belch & Belch, Tata McGraw Hill – Ch 8,9 & 19

3

13 3

Promotions : a) Trade b) Consumer

Types and Objectives of Trade Promotion Types, Problems and Effective use of Consumer Promotions: • Coupons • Premiums • Contests and

Sweepstakes • Refunds and

Rebates • Sampling

Integrated Advertising, Promotion and Marketing Communications, 3rd edition, Clow Baack, Prentice Hall India – Ch 9 & 10

3



• Bonus Packs • Price Offs

14 3

Digital Media and Internet Advertising Emerging forms of Advertising

Integrated Advertising, Promotion and Marketing Communications, 3rd edition, Clow Baack, Prentice Hall India – Ch 13 Advertising and Promotion 6th Edition – Belch & Belch, Tata McGraw Hill – Ch 13: Pg 448- 456

3

15

3

Introduction to PR. Tools of PR. Role of PR in Image Building & Crisis Management

Functions Corporate Reputation, Corporate Social Responsibility, PR activities, Reducing Image Damage, Sponsorships

Integrated Advertising, Promotion and Marketing Communications, 3rd edition, Clow Baack, Prentice Hall India – Ch 12, Pg 372 - 390

3

16 END TERM EXAM



ASSIGNMENTS Benchmarked assignment 1 (Pre Mid Term)- assignment description with weightage

Topic Weightage Development of Retail Store Window Display with details on:

• Relevance to the Brand, Season and Theme • Cost effectiveness based on Store Turnover

10 marks


Topic Weightage Conceptualization of Media Planning based on : Objective of the use of Media Mix Development of Media Mix Budgeting for the implementation of Media Mix

10 marks

Suggested references Books: Integrated Advertising, Promotion and Marketing Communications, 3rd edition, Clow Baack, Prentice Hall India Advertising and Promotion 6th Edition – Belch & Belch, Tata McGraw Hill Fashion Advertising and Promotion. By Jay and Ellen Diamond - Fairchild Publications. Fashion Advertising and Promotion by A.Winters and Stanley Goodman. Advertising Management – Concepts and Cases by Manendra Mohan. Advertising – Aaker, Myers & Batra. What works in Fashion Advertising -PeggyWinters &Arthur Allen Winters Visual Merchandising and Display, 4th Ed, Martin M. Peglar , Fair child publications, New York. Silent selling; Best practices and effective strategies in Visual Merchandising, Fair child publications, New York. Contemporary visual merchandising environment design, Jay diamond & Ellen diamond, Prentice Hall, New Jersy Visual Merchandising, Swati Bhalla & Anurag S, Tata McGraw Hill



Reference Magazines, Journals and other sources: Journal of Advertising 4Ps of Marketing VM+SD POP Today Evaluation Matrix:

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Teaching Tools: Lectures Supported by Visuals Case Studies Problem Solving Term Assignment Learning outcome: Understanding of the concepts Observational learning Practical Applications of the concepts and techniques



Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short notes/brief 5 2 10 Essay 4 5 20




Hour / Semester Credit

(C / NC)


Lecture 1.5

Practical / Workshop -


-

Self Study -

MFM118P

Fashion Forecasting and Product Development

Total 1.5

21 1.5 NC PB

Pre-requisite: Overview of Global Fashion Industry, Merchandising

Course objective:

1. To Impart Knowledge and understanding of interpretation of Fashion Forecast. 2. To develop an understanding of application of Fashion Forecast in further development of the product. 3. This course familiarizes the students on various methods of fashion forecasting used in the fashion industry. 4. Understanding of product development process and its importance in fashion industry. 5. Understanding of quality management, concepts and tools.

Course structure:

Concept domain- Understanding of fashion and importance of fashion forecasting in the development of new product.

Knowledge domain- Students will understand the process of fashion research and forecasting used in new product development .

Skill domain- This course develops the creative skills, new product development skills trend spotting skills and hence equips the student to comprehend and utilize the fashion forecasts in developing new product.



Course contents:


Self Study


per chapter/

topic


topic



input



Hrs Hrs Hrs

1 1.5 Introduction

• Brief on Apparel Business and Need & Interpretation of Fashion forecasting

• Fashion forecasting for various fashion levels.

• Basics of Couture

Introduction to fashion and forecasting, Scope & importance

Concept to consumer-G.S. Frings, Ch 3

Inside the Fashion Business-Jarnow,

Guerreiro,Judelle Ch. 2

From Concept to consumer-G.S. Frings, Ch. 4

1.5

2 1.5

• Market research and various fashion market segments.

• Application of fashion forecasting for various segments

Students will work on target market visual board.

Scope & importance

Beyond Design The Synergy of apparel product development –by Sandra J. Keiser and Myrna B. Garner, Second edition, Fairchild

1.5



publication, Chapter 2

3 1.5 • Fashion Research process and

• Methods and Ingredients of a Fashion Forecast

• Forecasting predictives presentation.

• Students will work on 2 themes for their target market.

Fashion Research process, Forecasting Predictives

Fashion Forecasting by Rita Perna, Fairchild Publications

Forecasting Publications – promostyl

Here & there; Beyond Design

1.5

4 1.5 • Forecasting predictives. Students will research on fashion predictives and develop a visual concept/theme board for their chosen theme.

Forecasting Predictives

Forecasting Publications – promostyl

Here & there; Beyond Design

1.5

5 1.5 • Fashion forecasting Color: How to develop and focus color palette for your business.

• Students will identify colors for coming season for their target market.

• Fashion forecasting: Fabric, print, pattern forecasting.

• Color and fabric forecasting agencies

Fashion forecasting- fabric, color.

Beyond Design The Synergy of apparel product development –by Sandra J. Keiser and Myrna B. Garner, Second edition, Fairchild publication, Chapter 5 & 6.

1.5

6 1.5 • Forecasting- trim: Students will study fashion

Fashion forecasting- trims

Forecasting Publications –

1.5



predictives, magazines and identify the trims forecasted for future season.

• Forecasting- silhouettes: Students will study fashion predictives, magazines and identify the silhouettes forecasted for future season.

and silhouettes promostyl

Here & there; Beyond Design, fashion magazines.

7 1.5

• Trend identification • Fashion shows, trade

shows, World’s fashion centers.

• Indian fashion shows. Influence of fashion shows, trade shows on Indian Fashion.

• Forecast Presentation Techniques.

• Students will compile the trends collected for their target segment.

fashion magazines Forecasting Publications – promostyl

Here & there; Beyond Design, fashion magazines

1.5

8 Mid term examination

9 1.5 • Introduction to Product Development.

• Scope and importance of Product development in merchandising.

• Product development process and steps involved

Introduction Apparel Product Design and Merchandising Strategies- by Cynthia L. Regan- Pearson Prentice Hall- 2008, Chapter 1, pg 1-25

1.5

10 1.5 • Role of Product Developer in Retail, Domestic and Exports.

Scope & role Beyond Design The Synergy of apparel

1.5



• Product developer interaction with other departments

product development –by Sandra J. Keiser and Myrna B. Garner, Second edition, Fairchild publication, Chapter 1 pg-3-31

11 1.5

• Concepts of Product Development.

The Objectives in developing a product. Buyer/ consumer perspective and vendor/ production perspective.

Essential & objectives

Apparel Product Design and Merchandising Strategies- by Cynthia L. Regan- Pearson Prentice Hall- 2008, Chapter 1, pg 1-25

1.5

12 1.5 • Process of Product development.

• Product Development Decision

Line development Fashion Design and Product

Development by Harrold Carr and

John Pomery, Blackwell Scientific Publication, 1992 edition: Chapter-1 and

Beyond Design The Synergy of apparel product development –by Sandra J. Keiser

1.5



and Myrna B. Garner, Second edition, Fairchild publication, Chapter 2 pg-33-61

13 1.5 • Line Planning, Line development and Line Presentation

Line development Beyond Design The Synergy of apparel product development –by Sandra J. Keiser and Myrna B. Garner, Second edition, Fairchild publication, Chapter 2 pg-33-61 and Chapter 8

1.5

14 1.5 • Product Costing. Develop cost sheet for each product developed.

• Analyzing cost of the Product development process.

Costing Beyond Design The Synergy of apparel product development –by Sandra J. Keiser and Myrna B. Garner, Second edition, Fairchild publication, Chapter 14 pg-465-472

1.5

15 1.5

• Vendor Development • Vendor communication

and samples development.

Vendor development

Beyond Design The Synergy of apparel product development –by Sandra J. Keiser

1.5



and Myrna B. Garner, Second edition, Fairchild publication, Chapter 13

16 End-term Examination


Fashion Forecasting:

• Fashion Forecasting by Rita Perna, Fairchild Publications • Beyond Design The Synergy of apparel product development –by Sandra J. Keiser and Myrna B. Garner, Fairchild

publication • Concept to consumer-G.S. Frings • Inside Fashion Business by Jeannette Jarnow and Kitty G. Dickerson

Product Development:

• Fashion Design and Product Development by Harrold Carr and John Pomery, Blackwell Scientific Publications • Apparel Product Development by Maurice J. Johnson, Evelyn C. Moore, Prentice Hall

Fashion Forecasting by Rita Perna, Fairchild Publications

Inside Fashion Business by Jeannette Jarnow and Kitty G. Dickerson


Vogue WWD Inside fashion DNR Fashion weekly WGSN Promostyl



Evaluation Matrix:

Evaluation Matrix B

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10 10 10 10 ------- 20 40 100

Teaching Tools:

Interactive sessions.

Presentations: for fashion forecasting

Fashion predictives, fashion magazines.

Learning outcome:

At the end of the course student

• Would be familiar with various concepts and techniques of fashion forecasting. • It would also equip them to have a fair understanding trend identification and applying the fashion forecasts in developing a

product.





Target market visual board: - Students will research on target segment for a brand and develop a visual A-4 size collage/ board representing their target market. Summary about the board should describe the brand and target customer profile.


Creativity, neatness, clarity of concept.

Type of assignment

Individual- Document Submission

Weight age

10 Marks


Theme/ concept board: Students will develop a theme board for their target market. The theme should be inspired from fashion predictives/ fashion magazines. Theme should have written summary describing underlining trends in terms of fabrics, colors, trims, silhouettes, details.

Evaluation parameter Creativity, neatness, clarity of concept

Type of assignment

Individual- Document Submission and presentation

Weight age 10 Marks


Color board: Students will develop color board for their target market. The colors chosen should be as per the theme developed in assignment no.2

Inspiration from fashion predictives/ fashion magazines and current trends should



be taken.


Creativity, neatness, clarity of concept.

Type of assignment


Weight age

10 Marks

Assignment 4


Product development process analysis- Students will study the product development process of an International / National high fashion brand and compare it with a domestic low fashion brand.


Comparison analysis, clarity of concepts, document presentation

Type of assignment


Weight age

10 marks

Pattern for mid term/ final term CEB examination paper

For CEB subject (theory) suggested format of CEB question paper to be mentioned

Mid term - 20 marks – Process based exam

S.No Section Questions Marks

1. Project- Fabric and Trim board: Students will develop fabric and trim board for their target market. The fabrics and trims chosen should be as per the theme developed in assignment no.2

Inspiration from fashion predictives/ fashion magazines and current trends should be taken.



Target market visual board, theme board, color board, fabric and trim boards should be finally complied together for mid term review.

Total 20 Marks

End term - 40 marks – Process based exam

S.No Section Questions Marks

1. Project- Silhouette board: Students will finally forecast the silhouettes as per the research undertaken during the semester.

Silhouette board should have 8-10 silhouettes, or details forecasted for your category/ brand.

Inspiration from fashion predictives/ fashion magazines and current trends should be taken.

Final end term review will include compilation of all projects. Final summary should describe the forecasted trends in terms of fabrics, colors, trims, silhouettes, details.

Total 40 Marks






Lecture 3



Self Study

MFM120T Operations Research

Total

3

42 3 Core TH

Pre-requisite: NIL Course objective: To orient the students with the tools required for scientific decision making and Methods for optimum utilization of resources. Course structure:

Concept domain- To make student aware of optimization techniques in various business decisions. Knowledge domain- Operation Research Skill domain- Production & operations evaluation skill.



Course contents:


Self Study


per chapter/

topic





depth of the input



Hrs Hrs Hrs

1 3

Introduction to OR, Importance of OR, Scope of OR in business activities, Optimization concept, OR models

Definition of OR,Scope of OR,Limitations of OR.

PK Gupta & D.S.Hira (Operation Reasearch) – Ch.1

3

2 3 Linear Programming, Formulation of Linear Programming Problems

Requirement of LPP,Formulation of LP Problems.


3

3 3 Graphical method of solving Linear programming problems

Solution of two -variable LP problems


3

4-5 6

Transportation problem - Nature and scope, methods of allocation (N-W rule, Row/ Column Minima, Least Cost Cell, VAM and problems based on all the above methods

Optimality Test for transportation problems.

Introduction to transportation model and solutions


6

6 3 Assignment model Formulation and solution, Flood’s

PK Gupta & D.S.Hira 3



technique,Hungarian Method or reduced matrix method.

(Operation Reasearch) – Ch.4

7 3

Traveling Salesman Shortest Cyclic route models/Traveling salesman problems


3

8 Mid Term Examination

9 3 Inventory, Meaning, Types and importance, Inventory models.

Definition,importance and inventory types


3

10 3 Types of inventory control methods, EOQ, , ABC analysis, VED analysis, FNSD analysis

Definition of selective inventory control methods like ABC,VED,FNSD and problems on EOQ Model.


3

11 3 Sequencing Models & Problems: Processing n Job through two Machines.

Definition ,assumtions & problems based on the model


3

12 3 N jobs three Machines, two jobs M Machines

‘’ PK Gupta & D.S.Hira (Operation Reasearch) – Ch.5

3

13 3 Introduction to Queuing theory, Features of Queuing System

Reason of waiting line problems,applications & charecterstics of queuing models


3



14 3 Problems based on Model (M/M/1) : (FCFS/infinite/infinite)

Problems based on the model.


3

15 3

Introduction to project Management, Importance and Phase of Project Management, Network models, Introduction to PERT, CPM techniques, Activity times, Critical Path analysis

Definition of project managemnt,brief history of project management,WBS,network construction rules,simple problems on CPM & PERT to find out critical path, total project duration.


3

16 End Term Examination Suggested references Books:

Apart from ones mentioned with the course curriculum 1. Operation Research

(i) Heera & Gupta (ii) N.D. Vohra (Quantitative techniques in Management)


1. Apparel Online, 2. Apparel News

Evaluation Matrix:



Evaluation Matrix

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5 Class Test (5) 10 40 40 100 Teaching Tools: Lecture based Learning outcome: Students would gather an understanding of how production is carried on and how it may be managed in most efficient manner Benchmarked assignment Description (if required to be documented separately) Assignment 1 Details/ description of assignment Assignment on Application of OR Techniques in various filed of

business. Evaluation parameter

Understanding of theoretical inputs and practicality of application

Type of assignment

Document Submission

Weight age 05 Marks Assignment 2 –

Details/ description of assignment Class Test

Evaluation parameter Performance in the test

Type of assignment Class Test



Weight age 05 Marks

Assignment 3 –

Details/ description of assignment Inventory Management practices adopted by the Industry.

Evaluation parameter Understanding of theoretical inputs and practicality of application

Type of assignment Document Submission

Weight age 10 Marks

Pattern for mid term/ final term CEB examination paper Mid term Examination will cover all the topics from session 1 to 14 & end term will cover all the topics from session 15 to 28 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20






Lecture



Self Study 3

MFM122P Minor Project

Total

3

42 2 NC PB

Pre-requisite: Research Methodology Course objective: To encourage students carry out on research work. Course Structure:

Concept domain: Concepts as explored in the project. Knowledge domain - An understanding of how research work is carried on in order to get a meaning full result as well as knowledge about the new concepts. Skill domain- Students would gain research abilities would know how to find solutions for the research problems and would be able to prepare good reports.



Course contents:


Self Study



topic




Keywords of the chapter to

define the depth of the input



edition with pg no

Hrs Hrs Hrs

Session 1

3 Self Study with mentoring As per log book By students

3

Session 2

3 Self Study with mentoring As per log book By students 3

Session 3


Benchmarked assignment 1 : Research Proposal 20 Marks

Session 4


Session 5


Session 6 3 Self Study with mentoring As per log book By students 3


Session 8 MID TERM JURY Session 9 3 Self Study with mentoring As per log book By students 3






Benchmarked assignment 2 : Literature Survey 20 Marks




Session 16 END TERM JURY Reference Magazines, Journals and other sources:

1. EBSCO, 2. PROQUEST 3. DELNET 4. Apparel Online 5. Just-Style.Com 6. Stitch World 7. WGSN

Evaluation Matrix:

Evaluation Matrix

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20 20 20 40 100



Teaching Tools: Self Study Learning outcome: It would provide students with ability to find solutions for research problems. Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned: Evaluation Criteria

Literature survey 20% Quality of Information collected 25% Presentation quality and articulation 25% Report content and relevance 30%






Lecture



Self Study 40

MFM102II Fashion Industry Internship & Training

Total

40

320 6 C II

Pre-requisite: Human Resource & Organizational Behaviour, Fashion Marketing Management, Fashion Merchandising.

Course objective:

1. To let the students work with a specific company as internees for their first major exposure during the course. 2. To understand functions and working procedures of different departments in an organization.

Course Structure:

Concept domain: Understanding the dynamics of organization. Knowledge domain: to understand the practical implication of theoretical knowledge in real life situation Skill domain- Merchandising, Marketing, Human Resource Management, Organizational Behaviour, Resource allocation.



Course contents:


Self Study



topic




taught


depth of the input



Week 1

40 Self Study with mentoring By students

40

Week 2

40 Self Study with mentoring By students 40

Week 3


Week 4


Week 5


Week 6 40 Self Study with mentoring By students 40


Week- 8 40 Self Study with mentoring By students 40

End term Jury



Teaching Tools: Self Study Observation Learning outcome: It would provide students with ability to understand the dynamics of an organization, managerial functions, roles and responsibilities of employees is an organization. Evaluation Criteria

FORMAT OF INDUSTRY FEEDBACK FORM

APPRAISAL OF PROFESSIONAL ATTRIBUTES

Excellent Good Average Unsatisfactory Poor TotalS. No.

Evaluation Criteria 5 4 3 2 1

1 Project Management (Aptitude & Time Management) 2 Ability to work in a team / interpersonal skills 3 Articulation and Communication Skills 4 Punctuality 5 Sincerity and Discipline 6 Professional Ethics and Integrity TOTAL (30)

Evaluation Matrix

Guide/Mentor/ supervisor

Industry Feedback End Term Jury Total

20 30 50 100



APPRAISAL OF COMPETENCY (for - FMS)

Excellent Good Average Unsatisfactory Poor Total S.

No. Evaluation Criteria

5 4 3 2 1 1 Understanding about the organization knowledge of various

departments /Functions/Understanding systems and processes

2 Quality of the observations/ information collected/any minor project undertaken (applied knowledge)

3 Quality of Report 4 Innovation and Relevance 5 Presentation skills 6 Contribution to the organization TOTAL (30)

Any special comments : ………………………………………………………….

*Note: (1) 5 is the highest, 1 is the lowest (2) Industry feedback will account for 30% of the total marks for the subject.

NAME OF THE STUDENT :……………………………………………………………

DEPARTMENT & SEMESTER :………………………………………………………………..

NIFT CENTRE :……………………………..…………………………………

Name of the Industry Mentor : ……………………………………………………………….

Designation :

SIGNATURE

End Term Jury







Self Study

MFM203T Global Marketing

Total 3

42 3 C TH

Pre-requisite: In-depth Knowledge of Marketing Management and Global Trends. Course objective:

1) To provide the knowledge of marketing management in the Global perspective along with environment and marketing strategies for the dynamic Global market.

2) To familiarize the students with the basic knowledge, conceptual framework and prevailing practices in Global Marketing. 3) To enable the students to use various marketing tools in global marketing prospective. 4) To develop skills for financial decision making and production decision-making. 5) To explore the influence of politics on contemporary Global trade.

Course structure:

Concept domain- Nature, importance and scope; Frame work, Trade theories, Dimensions, Global Economic Environment, Regional economic Co-operation, Global Marketing firms, Market analysis and entry strategies, Product strategies, Pricing strategies, Distribution strategies, Promotion strategy, Foreign exchange, Risk, Foreign Investment, Sourcing, Value chain and logistics management, Recent Developments in Global marketing. Knowledge domain- Understanding of Global market scenario, Best practices, suggested marketing mix, etc. Skill domain- Development of analytical and managerial skills for understanding global marketing and the environment.



Course contents:

Session Hrs Content Keywords Reference Lecture Practical / Worksho

p

Self Study


per chapter/

topic


and further

breakup per topic




text book/ publishers/ edition

with pg no

Hrs Hrs Hrs

1

3

Introduction to Global Marketing Global Business Environment

Concepts: Nature, importance and scope; Domestic V/s Global Marketing. EPRG Framework – Ethnocentric, Polycentric, Regiocentric and Geocentric International Stages & Orientations Global Marketing Organizations Frame work for analyzing Global Business Environment – geographical, economic, Socio-cultural, political and legal environment.

Global Marketing Management – Warren J Keegan Chapter 1 , Global Marketing: Gillespy, Jeannet and Henessy, Chapter 3&4

3

2 3 Global Economic Overview

Globalization- Impacting International trading environment- policy aspects; International economic institutions and agreements –GATT, WTO, UNCTAD, IMF, World Bank, MFA, ATC;

Global Marketing Management – Warren J Keegan Chapter 3, Global Marketing: Gillespy, Jeannet and Henessy, Chapter 2

3

3 3 Global Economic Environment & Regional

Regional Trade Blocks; Degree of Integration; Types

Global Marketing Management – 3



Economic Co-operation and rationale of regional economic groups; Theory of customs union; EU, NAFTA, ASEAN, SAFTA, MERCOSUR and other groupings.

Warren J Keegan, Chapter 2

4 3 Trade theories

Principles of Absolute Advantage, Comparative Advantage, and Competitive Advantage

International Economics by Robert J. Carbaugh

3

5 3

Dimensions of Global Marketing Risk and Benefits and Opportunities.

Types of Global Marketing firms. Multinational Corporations: Conceptual Frame work of MNCs; MNCs and host and home country relations; Technology transfers – importance and types.

Vol I Encyclopedia of International Marketing by Sumit Sethi & Alok Satsangi

3

Benchmarked assignment 1- Trade Blocks & Trade theory. (5 marks)

6 3

International Trade Barriers Free Trade Vs. Protection

Tariff & Non-Tariff Barriers

International Economics by Robert J. Carbaugh

3

7 3

Global Marketing Research

Selection Targeting & Positioning (STP)

Need Gap Analysis; Market Structure;Planning- Market analysis selection, entry and expansion strategies. STP

Global Marketing Management – Warren J Keegan, International Marketing-Philip R Catora, John L. Graham, Prasahant Salwa, Part 6

3

Benchmarked assignment 2- Case Analysis (5 marks)



8 Midterm exam

Benchmarked assignment 3- Product Launch in International Market (10 marks)

9 3

International Marketing Mix: Using the example of any one country (USA / UK any other) Product Decisions

Product Decisions – concepts, positioning, design, geographic expansion-strategic alternatives, new products; Statutory Compliance; Product Customization

Global Marketing Management – Warren J Keegan, Chapter 12

3

10 3 Pricing Decisions

Concepts; Influences; Objectives & Strategies; Elements of Cost to be considered – trade terms related to international marketing. Preparing quotation for supply – cost and price-trade term related to International Marketing.


3

11 3

Distribution strategies (Highlight Challenges in Distribution & Logistics in certain countries/trade block specific to global trade; Impact of Fashion Cycle)

Objectives & constraints channel mix and price logistics management.

Global Marketing Management – Warren J Keegan

3

12 3 Promotion Decisions

Promotion Mix and Strategies- Media, Advertising Strategy, Budget, Evaluation of promotional measures.


3

13 3

International Monetary System and Foreign exchange. (Study of present foreign exchange rates)

Overview of Foreign Exchange, determination of Foreign Exchange & Functioning of the Foreign Exchange Market.

3

14 3 Monitoring the Global Leading, Organization & Global Marketing 3



Marketing Effort, Recent Developments and Future of Global Marketing

Control - Performance Measures

Management – Warren J Keegan, Chapter 17, 18

15 3 Presentations 3

16 End term exam Suggested references Books:

1. Philip R.Cateora John L.Graham & Prashant Salwan; Tata Mc-Graw Hill; New Delhi INTERNATIONAL MARKETING 2. Gillespie,Jeannet, Hennessey, Global Marketing, Second Edition (2007),Houghton Miffelin company, 3. Robert J. Carbaugh; International Economics 4. Subhash C.Jain; 6th Edition;South-Western, Thomson Learning; Singapore; International Marketing 5. Douglas Lamont; Blackwell Publishers, USA; Global Marketing 6. F.Adhikary, Manab, Global Business Management, Macmillan, New Delhi 7. F. Black and Sundaram: International Business Environment, Prentice Hall of India, New Delhi. 8. F. Buckley, Ardin: The Essence of International Money, Prentice Hall of India, New Delhi. 9. Sodersten, B.O: International Economics, Macmillan, London. 10. Peter H Lindert: International Economics; Richard D, Irwin, Illinois. 11. R.Letiche, John M: International Economics Policies and Theoretical Foundations, Academic Press, New York 12. Blue Ocean Strategy – Harvard Business School Press 13. A View from the outside – P.Chidambaram

Reference Magazines, Journals and other sources: International Journal of emerging market Global Magazine Business Today Business India Business World Apparel fortnightly Clothes Line Apparel online Indian Textile Journal HBR



Evaluation Matrix:

Evaluation Matrix

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Trade Blocks & Trade theory Case Analysis Written

exam Market Plan & Product

Launch Written exam -

05 05 40 10 40 100 Teaching Tools: Lectures Case study Group discussion Self Study Learning outcome: 1) Basic understanding of Global marketing concepts, theory and their applications in contemporary environment. 2) Understanding of operation approach to management. 3) The students must be able to relate and apply the concepts to real life situations 4) Understanding of various types of Global marketing organizations. 5) Development of managerial skills in the areas of product pricing, promotions and distribution. Benchmarked assignment Description (if required to be documented separately) Assignment 1 -


To understand the formation and function of different trade blocks and trade theories


Understanding of the concept and the way of interpretation and presentation



Type of assignment Document

Weight age 05

Assignment 2 – Case Analysis

Details/ description of assignment A case dealing with Market entry and expansion of any MNC


Understanding of the concept and the way of interpretation and presentation

Type of assignment Presentation

Weight age 05

Assignment 3 – Global marketing mix strategies of an international organization


Product Launch: Develop a marketing plan with a detailed marketing mix for product launch in the global market


Understanding and application of concepts and presentation

Type of assignment

Presentation and Documentation

Weight age 10








Self Study

MFM205T Strategic Management

Total 3

42 3 C TH

Pre-requisite: Marketing Management Course objective:

1. To familiarize the students with the concept & process of strategic management with applications in the fashion Industry 2. To enable the students to develop comprehensive strategies for fashion business. 3. To expose the students to management strategies adopted by leading fashion brands.

Course structure:

Concept domain: Key terms -Strategy, Mission, Goals, Objectives -Analytical Tools-SWOT, BCG matrix, Michael Porter’s Diamond Model, Value Chain, -Generic Competitive strategies – Differentiation, Overall Cost Leadership & Focus -Strategic options-Project/build current positions, product development, market development, Diversification -Strategy Implementation: functional strategies & strategic control, managing strategic changes Knowledge domain: Up-to-date coverage of strategic management concepts & techniques for building and sustaining a competitive advantage. Skill domain: Improved analytical, managerial and decision-making skills.



Course contents:

Session Hrs/week Content Keywords Reference Lecture Practical / Workshop

Self Study


per chapter/

topic


topic


taught


input



Hrs /week Hrs Hrs

1 3

Strategic Management-Overview, Hierarchy

Strategic management: definition & stages

Strategic management by Fred R. David (Ninth Edition): PP 2-13

3

2

3 Strategy, Mission – Business Definition & Characteristics, Vision, Goals, Objectives

Vision & Mission statements, objectives


3

3 3 External Assessment: Sources of external information, Forecasting Tools, External Factor Evaluation (EFE), Competitive Profile Matrix (CPM)

External Audit, Matrices: EFE & CPM


3



4 3 Porter's Five Forces Model and Henry Mintzberg’s Emergent Strategies Model

Competitive Forces; Emergent strategies

Strategic management by Fred R. David (Ninth Edition): PP 94-101 Strategic management by Charles W.L. Hill & Gareth R. Jones PP 46-57, 24-25

3

5 3 Internal Assessment: Concept & Tools, Internal Factor Evaluation (IFE)

Internal Audit & Analysis, IFE

Strategic management by Fred R. David (Ninth Edition): PP118-151

3

6 3 Generic Competitive Strategies: Differentiation, Overall Cost Leadership

General Competitive Strategies

Strategic management by Fred R. David (Ninth Edition): PP 174-177 Strategic management by Charles W.L. Hill & Gareth R. Jones PP 159-160

3

7 3

Value Chain and Value Creation Cycle

Value Chain Value Creation

Strategic management by Fred R. David (Ninth Edition): PP 177 Strategic management by Charles W.L. Hill & Gareth R. Jones PP 79-82, 93

3

Assignment -1 Topic: SWOT,BCG & GE analysis for any organization preferably Fashion Related Weightage: 5%



Assignment -2 (Before the end-term examination) Topic: Project on Analysis of marketing strategy of an organization preferably fashion related. Weightage: 15%

Mid term exam

8 MID TERM 9 3 Types of

Strategies: Integration, Intensive; Ansoff’s Model

Ansoff's Model


3

10 3 Strategic Alternatives: Framework

3-stage Framework


3

11 3 Strategy Selection:

Matrices: TOWS, SPACE, BCG, IE & QSPM

Matrices Strategic management by Fred R. David (Ninth Edition): PP 200-225

3

12 3 Strategy Implementation

Implementation & Formulation, Restructuring & Reengineering


3

13 3 Marketing, Finance & R&D issues in Implementation

Implementation tools


3

14 3 Strategic Control, Managing Strategic Change

Contingency Planning


3

16 End term exam



Suggested reference books:

Area Author Publisher

1 Strategic Management Fred R. David Pearson; 9th edition

2 Strategic management Charles W.L. Hill & Gareth R. Jones

Biztantra; 2009 edition

3 Strategic Management - Formulation, Implementation and Control

John A Pearce II Richard B Robinson Jr.

Atlantic

4 Marketing Strategy Boyd, Walker, Muller Tata McGraw Hill; 5th edition 5 Competitive Advantage Michel E. Porter Free Press

New York Edition 1995 6 Business Policy and Strategic Management Azhar Kazmi Tata McGraw Hill 7 Private Label Strategy Nirmalya Kumar and Jan-Benedict E.M.

Steenkamp Harvard Business Press 2007

8 Blue Ocean Strategy W. Chan Kim and Renee Mauborgne Harvard Business School Press 2005

9 Fortune at The Bottom of the Pyramid C. K. Prahalad Pearson Education, Inc. Wharton School Publishing, 2010

Reference Magazines, Journals and other sources: HBR Economic & Political Weekly The Indian Textile Journal Advertising & market



Evaluation Matrix:

Evaluation Matrix

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5 15 40 40 100

Teaching Tools: Lectures Case Study Business Quiz Presentation Article Presentation Learning outcome:

1. Understanding of strategic marketing concepts & their applications in contemporary fashion environment. 2. Understanding contemporary fashion marketing strategies & how they differ at different business levels 3. Development of skills in the areas of strategic thinking & strategy development.





SWOT,BCG & GE analysis for any organization preferably Fashion Related



Type of assignment Document submission

Weight age 5

Assignment 2


Project on comparative analysis of marketing strategy of an organization preferably fashion related.



Type of assignment Document submission & presentation

Weight age 15







Lecture 3



Self Study

MFM207T Entrepreneurship

Total

3

42 3 C TH

Pre-requisite: Knowledge on Marketing, Production, Finance, HR, Merchandising, Retailing and Management Course objective:

1. To enable them to identify the opportunities in apparel, textile and Accessories 2. To enable them to evaluate the opportunities 3. To enable them to prepare a viable & detailed business plan 4. To enable them to apprise the project on different parameters like market feasibility & technical feasibility.

Course structure: Concept domain- To enable them to identify the opportunities in apparel, textile and Accessories, to enable them to evaluate the opportunities

Knowledge domain: To enable them to prepare a viable & detailed business plan, to enable them to appraise the project on different parameters like market feasibility & technical feasibility.

Skill domain: Business plan



Course contents:


Self Study



topic




taught


depth of the input



1

3

Introduction to Entrepreneurship

What is Entrepreneurship, Why Entrepreneurship, Characteristics of Entrepreneur & Entrepreneurship

Entrepreneurship Successfully launching New Ventures by Bruce R. Barringer & R. Duane Ireland, Pearson publication, 2008. Page no:2 to 10

3

2 3 Importance of Entrepreneurship

Importance of Entrepreneurship, Common Myths about Entrepreneurship

Entrepreneurship Successfully launching New Ventures by Bruce R. Barringer & R. Duane Ireland, Pearson publication, 2008. Page no:11 to 20

3

3 3 Opportunity Generation / Identification

Different exercises on generation of opportunity like Brain storming, news paper exercises, Focus groups, Problem inventory analysis, Creative problem solving

Entrepreneurship by Robert D Hisrich, Michael P Peters, Dean A Shepherd Tata McGraw-Hill publication 6th Edition, page nos:132 to 144 Entrepreneurship Successfully launching New Ventures by Bruce

3



R.Baeeinger, R. Duane Ireland, Pearson LPE 2009 2nd Print, Page nos: 26 to 49. Entrepreneur’s Tool Kit: Tools and Techniques to Lauch and Grow your New Business , Harward Business School Press, 2005 Edition, Page nos: 12 to 23

4 3

Evaluation & Selection of opportunity, Steps for starting enterprise, Business Model

Entrepreneur /expert interaction on opportunity evaluation & selection Steps for starting enterprise, Business model and its importance & Components of Effective business model

Entrepreneurship – Theory, Process & Practice by Donald F. Kuratko, Richard M. Hodgetts, Thomson South Wesrtern Publication 6th Edition, Page nos: 398 to 425 Entrepreneur’s Tool Kit: Tools and Techniques to Lauch and Grow your New Business , Harward Business School Press, 2005 Edition, Page nos: 24 to 30 Entrepreneurship Successfully launching New Ventures by Bruce R. Barringer & R. Duane Ireland, Pearson LPE 2009 2nd Print, Page nos: 50 to 73 Fundamentals of Entrepreneurship by Sangram Keshari Mohanty, PHI Publication, 2005. Page

3



no: 71 to 75 Benchmarked assignment 1- Generation of opportunities – 4 no’s related to apparel, textile and accessories products , Evaluation of opportunities and finally selecting one opportunity (5 Marks)

5 3 Overview of business plan

Importance of business plan for entrepreneur *as well as to the providers of finance and other stake holders, Components of business plan & Time period * of 3 to 5 years

Entrepreneurship by Robert D Hisrich, Michael P Peters, Dean A Shepherd Tata McGraw-Hill publication 6th Edition, page nos:184 to 217 Entrepreneurship Successfully launching New Ventures by Bruce R.Barringer & R. Duane Ireland Pearson LPE 2009 2nd Print, Page nos: 202 to 227.

3

6 3 Opportunity Description, Industry analysis

Opportunity/concept/enterprise market analysis of the product and its competitors

Entrepreneurship by Robert D Hisrich, Michael P Peters, Dean A Shepherd Tata McGraw-Hill publication 6th Edition, page nos:184 to 247

3

7 3 Operations plan Production, Quality, R&D and other operations


3

8 Mid Term Exam

9 3

Marketing plan Assessment of Risk and Implementation Schedule

Detailed marketing plan about product mix, marketing mix etc. Risks – Market, Competition, Technology, regulatory,

Entrepreneurship by Robert D Hisrich, Michael P Peters, Dean A Shepherd Tata McGraw-Hill publication 6th Edition, page nos:219

3



financial & management and contingency plans

Implementation Schedule – Individual activity wise and key milestones

to 240

10 3 Organisational plan

Detailed organizational plan about form of ownership, management team, roles and responsibilities of team members


3

11 3 Financial plan

Sources and application of funds, cash in flows & out flows *break even analysis, pro-forma balance sheets and income sheets for a period of 3 to 5 years including calculations such as ROI, IRR etc.


3

12 3 Executive summary & Business plan preparation

Contents to be covered in executive summary of business plan, Procedure for Report writing * including Appendix and related documents

Entrepreneurship – Theory, Process & Practice by Donald F. Kuratko, Richard M. Hodgetts , Thomson South Western Publication 6th Edition, page nos: 398 to 425

3

13 3

Expert lecture on preparation of business plan & Project appraisal

3

Benchmarked assignment 2 : Preparation of detailed business plan for the selected opportunity in the assignment 1 (with



presentation) (10 Marks)

14 3 Project Appraisal

Appraisal of project – Economic, technical,, management, organization, operational, market

Dynamics of Entrepreneurial Development and Management by Vasant Desai, Himalaya Publishing House, Fourth revised 2007 edition, page nos:275 to 290

3

15 3

Sources of finance for Entrepreneurs Legal requirements, Important acts, Government Schemes and policies

Financial institutions, govt. support, Venture capitalists, Angel investors etc. Legal requirements – No objection certificate from Local body, registration of firm/unit in DIC, statutory license or clearance Acts – factories act, sale of goods act, industrial dispute act, EPF act, minimum wages act etc.

Govt. Schemes / Policies – General like Prime Minister Employment Generation Programme (PMEGP), Credit linked capital subsidy scheme, general and related to apparel, textile and accessories

Fundamentals of Entrepreneurship by Sangram Keshari Mohanty, PHI publication, 2005. Page no:87 to 96 Entrepreneur’s Tool Kit – Tools and Techniques to Grow Your Business – HBS Press, 2005 Edition Page no: 87 to 128 Legal – Fundamentals of Entrepreneurship by Sangram Keshari Mohanty, PHI Publication, 2005. Page no: 75 to 85 and 143 to 144

Web sites of MSME, KVIC, Textiles and Rural development for govt. schemes

3



Benchmarked assignment 3: Project appraisal of the business plan on which assignment 2 has been prepared and submitted (5 Marks) 16 End Term Exam


1. Essentials of Entrepreneurship and Small Business Management by Thomas W. Zimmerer and Norman M. Scarborough, PHI 14th Edition

2. Entrepreneurship –Successfully Launching New Ventures by Bruce R. Barringer & R. Duamce Ireland , Persons Low Price Edition

3. Entrepreneurship – New Venture Creation by David H. Holt , PHI publication 4. Entrepreneurial Development in India by C.B. Gupta & N.P. Srinivasan, Sultan Chand & Sons


Magazines: 1. Dare – Monthly magazine from Cybermedia publication 2. Entrepreneur – Monthly magazine from Infomedia 18 3. Startups - Monthly magazine from Infomedia 18

Web sites: 1. www.nenonline.org study materials and other information can be accessed 2. www.inc.com 3. www.entrepreneur.com 4. www.kauffman.org 5. www.entre-ed.org/ 6 http://europa.eu/enterprise/entrepreurship/support_measures/training_education/ 7. http://www.usatoday.com/educate/entrepreneur.htm 8. http://www.ceed.info/ 9. http://www3.babson.edu./ESHIP/default.cfm/ 10. http://edcorner.stanford.edu/ Journals: 1. International Journal of Entrepreneurial Behaviour and Research 2. Journal of Small Business and enterprise Development 3. International Journal of Gender and Entrepreneurship Evaluation Matrix:

http://www.nenonline.org/

http://www.inc.com/

http://www.entrepreneur.com/

http://www.kauffman.org/

http://www.entre-ed.org/

http://europa.eu/enterprise/entrepreurship/support_measures/training_education

http://www.usatoday.com/educate/entrepreneur.html

http://www.ceed.info/

http://www3.babson.edu./ESHIP/default.cfm/

http://edcorner.stanford.edu/



Evaluation Matrix

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05 10 05 40 40 100

Teaching Tools: 1. Lectures 2. Case studies 3. Entrepreneur meet / Expert interactions 4. Discussions and exercises Learning outcome: 1. Make the students to understand the process of opportunity generation, Evaluation & selection related to apparel, textile and accessories sector 2. Make the students to prepare the detailed business plan for the new venture 3. Make the students to understand the process of project appraisal 4. Knowledge on New enterprise creation and managing the new venture Benchmarked assignment Description (if required to be documented separately) Assignment 1 Details/ description of assignment

Generation of opportunities – 4 no’s related to apparel, textile and accessories products , Evaluation of opportunities and finally selecting one opportunity


Generation of 4 Ideas related to apparel, textile and accessories including the process of generation – 2 marks Evaluation of ideas including the process of evaluation – 2 marks



Selection on one idea and selection process – 1 marks

Type of assignment

Individual assignment – Document submission

Weight age

05


Preparation of detailed bankable business plan for the selected opportunity in the assignment 1


Executive summary, description of opportunity, market analysis, operations plan, marketing plan, organizational plan, Financial plan, Assessment risk, Implementation schedule & Exit strategies – Each 1 marks

Type of assignment

Individual assignment – Document submission & presentation

Weightage

10


Project appraisal of the business plan on which assignment 2 has been prepared and submitted


Technical, management, organizational, operational– each 1 mark Financial, Market, Economic – Each 1 mark

Type of assignment

Individual assignment – Document submission

Weight age

05







Lecture 3



Self Study

MFM209T Financial Management

Total

3

42 3 C TH


1. To provide the student with inside to various source of long-term financing 2. To enable them to understand various financial statements and their analysis while making a decision. 3. To prepare the students to the needs of globalization of business and provide a framework of international financial

management. Course structure:

Concept domain- Understanding of the financial requirements of an organization and their fulfillment Knowledge domain- Time value of money, sources of long-term finance, inventory management techniques, dividends payout. Skill domain- NPV analysis, ABC analysis, Asset based financing, venture capital financing, Equity and debt instruments.



Course contents:


Self Study



topic


and further

breakup per topic


taught




Hrs Hrs Hrs

1 3

Objectives, scope and meaning of Financial Management

Introduction to Financial Management

Khan, M.Y. and P.K. Jain (2004), ‘Financial Management,’4th Edition,Chapter-1,page 1.3 -1.22

3

2 3 Time Value of Money

Compounding techniques, Annual Compounding of Annuity, Present value of cash flow

Khan, M.Y. and P.K. Jain (2004), ‘Financial Management,’4th Edition,Chapter-2,page 2.1-2.25

3

3 3

Financial statement analysis Liquidity ratio, turnover

ration, activity ratio, Profitability ratio,


3

4 3

Financial statement analysis

Evaluation of firms earning power, common size statement, advantages and limitation of ratios

P.K. Jain (2004), ‘Financial Management,’4th Edition,Chapter-7,page 7.2-7.54

3

5 3

Capital Budgeting Techniques and Evaluation

Pay Back Period, NPV


3



6 3 Capital Budgeting Techniques and Evaluation

IRR, NPV Vs IRR


3

7 3 Sources of Finance for a corporate Entity (long term)

Ordinary shares, rights issues, Preference shares, debentures, Term loans

Khan, M.Y. and P.K. Jain (2004), ‘Financial Management,’4th Edition,Chapter-18-20,page 18.1-20.12

3

8 Mid-term

9 3 Fund Flow and Cash Flow

Basic Concepts Financial Management I.M Pandey, 8th Edt. Chapter 3, Page 60-82

3

10-11 6

Concept and Measurement of cost of capital

Significance of cost of capital , Explicit and Implicit cost, Cost of Debt, Cost of Preference Share, Cost of Equity capital

Khan, M.Y. and P.K. Jain (2004), ‘Financial Management,’4th Edition,Chapter-12page 12.2-12.10

6

12-13 6 Planning of Working Capital

Need for working capital, Permanent and temporary working capital, Change in working capita, Determination of working capital, Computation of working capita

Khan, M.Y. and P.K. Jain (2004), ‘Financial Management,’4th Edition,Chapter-27 page 27.2-27.8

6

14 3 Inventory Management

ABC Systems, EOQ, Safety Stock

Khan, M.Y. and P.K. Jain (2004), ‘Financial Management,’4th Edition,Chapter-31

3



page 31.2-31.12

15 3 An overview of capital Market

Indian capital market, stock exchange in India, new issue market

I.M. Pandey, 8th Edition Pg. No. 979-995

3

16 End term exam Benchmarked assignment 1- Unit Test - 1 10 Marks Benchmarked assignment 2 Unit Test – 2 10 Marks

Suggested references Books: Financial Management I M Pandey

Management Accounting Khan and Jain

Introduction to Management Accounting Horngren / Sundem others

Financial Management Prasanna Chandra

Financial Managementt Khan & Jain

Reference Magazines, Journals and other sources: Magazines /Journals:

Indian Management Business Today ICFAI Journal Journal of Chartered Accountants

News papers:

Business Line Business Standard Financial Express Economic Times



Evaluation Matrix:

Evaluation Matrix

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Unit Test 10 Marks

Unit Test 10 Marks 40 40 100

Teaching Tools: Lectures Case Study Presentation Learning outcome: 1) Read financial statements and make informed decisions. 2) Undertake profitability and cost analysis. 3) Choose between the various sources of funds for long term and short-term requirements. 4) Use appropriate strategies to manage current assets and liabilities. 5) Understand the time value of money and use appropriate techniques for capital budgeting. 6) Prepare a budget and exercise control through the budget. 7) Appreciate the risks in international business and the nuances of international trade.



Benchmarked assignment Description (if required to be documented separately) Assignment 1 Details/ description of assignment Unit Test

Evaluation parameter Performance in the Unit Test

Type of assignment Written Test

Weight age 10 Marks

Assignment 2 –

Details/ description of assignment Performance in the Unit Test

Evaluation parameter Written Test

Type of assignment Performance in the Unit Test

Weight age 10 Marks







Lecture 3



Self Study

MFM211T Legal Environment of Business

Total

3

42 3 Core TH

Pre-requisite: Retail Management, Export Merchandising Course objective: • To impart knowledge of the operational processes of business between two or more nations. • To help the students understand rules and regulations related to export. • To expose the students to trade policy, procedures and documentations necessary for other operations of export. • To understand the procedures and trade laws governing Indian for retail sector.

Course structure: Concept Domain: Export import documentations, Foreign Trade Policy, FDI Policy Knowledge Domain: Understanding of Foreign Trade Policy, Rules and Laws governing exports and imports, Laws governing

Indian retail operations including FDI Policy.

Skills Domain: To prepare the necessary documents for exports as well as to open a store.



Course contents:


Self Study


per chapter/

topic





input



edition with pg no

Hrs Hrs Hrs

1 3 Introduction to Foreign Trade policy

Custom Act, Central Excise Act, EOU, SEZ, FTZ, EHTP, STP

Handout 3

2 3 INCO terms, Letter of

credit, Types of L/C, Export Pricing Intermediaries of Import and Export

Handout 3

3

3 Export/Import documentations,

Commercial and regulatory documents like B/L, B/E, and Invoices etc

Handout

3

Benchmarked assignment 1- Explain the documentation procedure of a garment export house (05 marks)

4 3

Export Procedure, Formalities of custom and port for shipment, Quality inspection of goods, Flow of goods in port/warehouse

Handout 3

5

3 Export finance Pre-shipment and post shipment finance, Methods of international payment settlement, Exchange control regulations for Import and Export, FERA, FEMA act

Handout

3

6 3 Export Order and

excise rebate Processing of export order, Flowchart of operations, Claiming

Handout 3



excise rebate, Duty Drawback, Marine Insurance

7 3

Garment Export, quota regime

Items covered under garments/ textile, Various Government initiatives for increasing garment export, Different schemes and committees for garment export.

Handout 3

8 Mid term examination Benchmarked assignment 2- Describe recent garment export scenario in India (05 marks)

9 3

Retail Intermediaries and their functions

Classification of different types of middleman in domestic market (Dealers, distributors, wholesalers, buying agents, selling agents, retailers)

Handout 3

10 3 Documentation

required Documents required for trading in domestic market

Handout 3

11 3 FDI with reference to retail

FDI, Law regarding opening of a store Handout 3

12 3 Strategic alliance Strategic alliance in retail

(M&A, JV, Franchising, licensing etc)

Handout 3

Benchmarked assignment 3- To study the trade document of a Retail company (10 marks)

13 3

Duties & Taxes Various duties and taxes involved in retail trade (VAT, sales tax, CST, GST, CENVAT etc)

Handout 3

14 3

Associations monitoring retail business in India and

Market level, City level, Industry level, All India level, Government bodies, Private bodies

Handout 3



state level requirement

15 3 Workshops Question and answer

session with one or two industry expert

3

16. End term examination Suggested references Books:

• International Business by K Aswathapa

• Management of Export marketing by M J Mathews

• Export market and foreign trade management by Pervin Wadia

• Essentials of export marketing by S A Chunawala

• Export Management by T A S Balagopal

• International trade and export management by Francis Cherunilam

• Garment Exports by Darlie O Koshy

• Foreign Trade Policy of India 2009-2014

• Handbook of Procedures

• Images Retail report Reference Magazines, Journals and other sources:

1. Reserve bank of India publications.

2. Foreign Trade policy.

3. Website of Ministry of Consumer affairs.

4. Website of Ministry of Commerce.

5. Website of DGFT.

6. Website of Trade Promotion Council.

7. Website of Trade association.



Evaluation Matrix:

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Prepare a report consisting of the required documents for

an export house. -

Prepare a report consisting of the required documents for a small/large retail firm/chain.

- -

10 40 10 40 100 Teaching Tools: Lectures Presentations Self Study Learning outcome: An in-depth knowledge and understanding of documentation required in the export and domestic operations as well as familiarization with the laws in India as well as the export import procedures, rules and regulations. Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short notes/brief 5 2 10 Essay 4 5 20






Lecture 1.5



Self Study

MFM213T Customer Relationship Management

Total

1.5

21 1.5 C TH

Pre-requisite: Retail Management, Marketing Management, consumer behaviour

Course objective:

• To familiarize the students with the importance and application of the concept Customer Expectations and Relationship Management in Fashion Retail Business.

• Understanding Effective Customer Interaction, Selling Skills required for the success of the Fashion retail business. Course structure:

Concept domain: Customer Relationship Management: concept, principles and theories, Customer Experience: Basic concept, Customer Interaction, Retention, CSA Knowledge domain: Understanding of concepts, principles and process of Managing Customer Relationships, Understanding of Concept of Customer Experience Management Skill domain: Customer management skills, experience management skills



Course contents:


Self Study


per chapter/

topic




taught




Hrs Hrs Hrs

1 1.5 Introduction to CRM

Meaning and definitions of CRM, Goals of CRM, Importance and functions of CRM,

Customer Ralationship Management by Jagadish .Sheth, Atul Parvatiyar and Shainesh: page no. 3-50

1.5

2

1.5

Evolution of CRM

Evolution of CRM practice, CRM Success Factors,

Customer Ralationship Management by Jagadish .Sheth, Atul Parvatiyar and Shainesh: page no. 3-50

1.5

3

1.5

CRM Strategies Analytical and Operational CRM Strategies (Touch points), CRM Metrics

Customer Relationship Management by Kristin Anderson & Card Kerr – page no. 46-53; 142-149 Faculty handout

1.5



4

1.5 Customer Retention Strategies

Customer Acquisition, Customer Retention and Customer Extension, Customer Profile Model, Managing repeat/loyal customer

Customer Ralationship Management by Jagadish .Sheth, Atul Parvatiyar and Shainesh page no. 273-316;

1.5

5

1.5

Creating Customer Value and Loyalty Programs

Creating Value and loyalty to the customer using CRM

Customer Ralationship Management by Jagadish .Sheth, Atul Parvatiyar and Shainesh page no. 273-316;

1.5

6

1.5

Customer Experience Management

Effective Customer Interaction, Selling Skills, Delighting Customers

Faculty handout

1.5

7 1.5 communication with the Customer

Understanding the Customer, What is important in communication with the customer? Listening-Why is it important to Listen to Customers? Active Listening Techniques

Faculty handout 1.5

8 Mid-Term Examination

9 1.5

Handling different Customers and Customer Queries

Types of Customers and their characteristics, handling, Dealing with Customer Queries, Common Customer Queries, Steps in dealing with customer queries, When You

Faculty handout 1.5



Cannot Answer the Query, How to be a Successful CSA using Customer Interaction

10 & 11 3 Selling Skills

Prerequisites of Initiating a Sale, Understanding the Customer Needs, The Sales Process (Fulfilling Customer Needs, Handling Objections, Offer alternative, Add On / Up-Selling / Cross Selling Closing the Sales, Exchange Policy, Warranty / Guarantee, Asking for Referrals)

Faculty handout 3

12

1.5

Data Warehousing

Data Warehousing: Concept , Purpose and Need for Data Warehousing, Data Warehouse applications,

Customer Relationship Management by Jagadish N Seth, Atul Parvatiyar & shainesh page no.81- 143

1.5

13

1.5

Data Mining

Data Mining: Concept, Purpose and need for Data Mining, Data Mining applications, Data Mining Techniques


1.5

14

1.5

e-CRM Relationship Management and e-CRM


1.5

15

1.5

CRM in B2B & B2C

Building customer loyalty in B2B & B2C

Customer Relationship Management by Jagadish N Seth, Atul Parvatiyar & shainesh page no. 273-316

1.5

16 End-Term Examination



Assignment 1 CRM Strategies Details/ description of assignment

Study a CRM Strategies of any retail store.



Type of assignment

document/Report

Weight age

10 Marks

Assignment 2 – CRM & Customer Experience Management Details/ description of assignment

Case study/role play on Customer Experience Management



Type of assignment

Report and presentation

Weight age

10 Marks


11. CRM; Emerging Concepts, Tools &Applications, Jagdish N Sheth, Atul Parvatiyar & G.Shainesh 12. CRM (Briefcase books), Kristein Anderson & Carol Kerr 13. CRM, Paul Greenberg 14. CRM, john W. Gosney and Thomas .P. Boehm


1. Business World 2. Business Week 3. CRM Daily.com 4. 1to1media.com

http://www.crmdaily.com/

http://www.1to1media.com/



Evaluation Matrix:

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10 10 - - 40 40 100

Teaching Tools: Lectures Supported by Visuals Field Visits Term Assignment Learning outcome: Understanding of the fundamentals of CRM in the Fashion Business and the techniques to classify, retain and delight the customers fulfill the needs. Understanding of the concepts Observational learning Learning by doing Application oriented assignments Pattern for mid term/ final term CEB examination paper Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20






Lecture 1.5

Practical / Workshop 1.5


Self Study

MFM215P Business Technology for Fashion Value Chain

Total

3

42 2.5 NC PB

Pre-requisite: Merchandising, Retail Buying Course objective: To enable the students to understand the breakthrough in technology and help them gain hands on experience. Course structure :

Concept domain- Retail ERP, Merchandising System Knowledge domain- Understanding of the above concepts. Skill domain- Skills to work on different technology platform



Course contents:


Self Study


per chapter/

topic





depth of the input



edition with pg no

Hrs Hrs Hrs

1 3

Apparel Industry: An Introduction Historical evolution, Current Landscape, Future Trends including mass customization,

Evolution of apparel sector

Hand outs to be provided in class

1.5 1.5

2 3

Information Technology: An Introduction, Historical evolution, Current landscape,

Evolution of technology


1.5 1.5

3 3

Future Trends in information Technology: social media, m-commerce etc.

IT and its impact on Future trends


1.5 1.5

4 3 Apparel Value Chain • Processes: Design, Source, Manufacturing, Marketing

Apparel Business Process and their Inter Linkages


1.5 1.5

5 3 Economic benefits of IT for countries, industries, firms, communities and individuals

Economic benefits of IT


1.5 1.5

6 3 Strategic and Operational benefits of IT for a firm in the

Strategic and Operational benefits

Hand outs to be provided in 1.5 1.5



new age digital economy of IT class

7 3 Presentation of Assignment I By students 3

8 Mid Term Examination

9 3

Impact of IT on Apparel Markets and Apparel Businesses • Globalization and restructuring of Apparel Value Chain Announcement of Assignment - II

IT and Globalization Software demo


1.5 1.5

10 3

• Impact of IT on Apparel Processes:

o IT enabled Design o IT enabled Sourcing o IT enabled Manufacturing o IT enabled Marketing

o IT enabled Retail

Impact of IT on processes Software demo


1.5 1.5

11 3

Supply Chain Management (SCM) and Design Chain Management (DCM) for greater collaboration between Retailers and Manufacturers.

Role of IT in SCM and DCM Demo of appropriate software

Hand outs to be provided in class 1.5 1.5

12 3

IT Foundational Programme • Info Capture: Bar Codes, RFID, Smart Cards, Biometric, Scanner, Digitizers, Cameras, Digipens • Image: Fax, Photo, Drawings/Sketches, Designs • Output Devices: Plotters • IT Security

Demo of appropriate software


1.5 1.5



• IPR: Copyright, Trademark, Patents • IT Act 2008: Offences, Penalties Submission of Assignment - II

13 3

Business Value of IT • Aligning Business Plan with IT Plan • Metrics for Business Performance Management

Demo of appropriate software


14 3

KRAs and KPIs for Design, Sourcing, Manufacturing, Marketing and Retail • Leveraging IT for Business Performance Management

Retail ERP Role of IT in Business Performance Management' Demo of appropriate software


15 Case Studies and Projects 3 16 End term exam Suggested references Books:

Apart from ones mentioned with the course curriculum

1. Management Information system by James A.O’ Brien 2. Management Information Systems, Loudon and Loudon

Reference Magazines, Journals and other sources: Apparel online, Stitch World ERP today IT today Computer world



Evaluation Matrix: Evaluation Matrix

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20 20 20 40 100

Teaching Tools: Lectures Presentations Practical training Industry visits Learning outcome: It would introduce latest technologies being implemented in the business of fashion and keep the students at par with the best emerging technologies in the industry.



Benchmarked assignment Description (if required to be documented separately) Assignment 1- Changing role play of IT in Apparel Trade Details/ description of assignment

Prepare a report on various technologies used by manufacturers and retailers.


Facts and figures stated, analysis, relevance

Type of assignment

Presentation and Document

Weight age

20 Marks

Assignment 2- Details/ description of assignment

Comparative analysis of the softwares used in the retail/export/manufacturing industry (Preferably fashion related industry)


Facts and figures stated, analysis, relevance

Type of assignment

Document

Weight age

20 Marks

Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term jury End Term Jury






Lecture 1.5


Self Study MFM217T Human Resource

Management

Total

1.5

21 1.5 C TH


- To understand how people behave in an organization - To focus on ways to enhance organizational effectiveness through people. - To understand how to effectively recognize and resolve human issues in organizational settings - To inculcate learning spirit, constant innovation and concern towards people and environment.

Course structure:

Concept domain- The course aims to help the students understand concepts and issues related to Team Management.

Knowledge domain- It also aims to impart skills to students for managing people through understanding of self and interpersonal relationships

Skill domain- It prepares the students in various areas of recruitment, selection, placement, training & development, motivation and team building.



Course contents:

Session Hrs Content

Keywords Reference Lect

ure

Practical /

Workshop

Self

Study





Detailed referencing with text book/ publishers/ edition with P. No.

Hrs Hrs Hrs

1-2 3 Human Resource Management • Definition and Objectives. • The process of Human Resource

Planning. • Assessing current Human

Resource and making an inventory

• Forecasting • Matching the Inventory with future

requirements • Managing the forecasted Demand

/Surplus • Dealing with surplus manpower. • Current trends

Compensation and Benefits • Planning Goals and Strategies. • Evolution of Industrial Policy. • Regulatory and Promotional

Framework. • Laws covering wages ,welfare

and benefits • Compensation Strategy, Structure

• Corporate Analysis • Demand Forecasting • Supply Forecasting • Managerial judgment Ratio trend analysis • Compensation Policy • Compensation

determinants • Fringe benefits

Personnel Management by C.B. Memoria & S.V. Gangkar, Pg.3-27, 490-502 & 459-489

3



• Reward Management

3-4 3 Role of HR Executives • The service Provider • The Facilitator • The consultant • The Auditor

Challenges to HR Professionals • Quality Improvement • The changing attitude of

workforce • The impact of the Government • Quality of Work Life • Technology and training

Strategic Human Resource Management

• HR Policy , Compensation and Benefits

• Planning Goals and Strategies. • Evolution of Industrial Policy. • Regulatory and Promotional Framework. • Laws covering wages ,welfare and benefits • Compensation Strategy, Structure • Reward Management

• HR Plan Integration • Monitor HR Plan • Attrition • Auxiliary service • Inter-disciplinary • Function

• Personnel Mgmt By Edwin B. Flippo, 6th Edition, Chapter 1, Pg.10-22 Personnel Management by C.B. Memoria & S.V. Gangkar, Pg.10-22 & 28-52, • Refer to developed

material

3

5-6 3 Job Analysis • Concept of Job Analysis • Process of Job Analysis

Information gathering Job specification competency determination. Developing a job description/Specification

• Job analysis Methods Observation Method

• Critical incident technique

• Job design • Job evaluation,

description & specification

Personnel Management by C.B. Memoria & S.V. Gangkar, Pg 157-184

3



Individual interview Group Interview Drafting and maintaining Job

Description • Uses of Job analysis

Employment Organizational audit Training and Development Performance Appraisal

Promotion and Transfer Preventing Dissatisfaction Compensation Management Health and Safety Induction Industrial Relations Career Planning Succession planning

• Induction • Relationship • Auditing • Career Planning

Process

7 1.5 Acquisition/Procurement – Recruitment, Selection, Selection Tests.

• Concept of Recruitment • Factors Affecting Recruitment

Organisational Factors Environment Factors

• Recruitment Policy • Sources of Recruitment.

Internal Search External Search

• Need for Flexible and Proactive Recruitment Policy • Evaluation of Recruitment Program.

Concept of Selection • The Selection Process • The Selection Method Standards • Legality

Application Forms Ethical issues of application

forms design

• 3rd Party method • Deputation • Interest test • Planned interview • Patterned interview • Interview rating’ • Reference check

• Intelligence, Aptitude,

Situational,

Personnel Management by C.B. Memoria & S.V. Gangkar, Pg. 185-215

1.5



• Selection Test • Intelligence Test • Aptitude test • Situational Test • Interest test • Personality test • Interviews • Interview Process • Placement

personality & interest test

• Interview • Interview process

8 Mid-term Examination

9-11 4.5 Human Resource Development • Concept and System • Coaching and mentoring • Reward system • Self renewal system

HRD issues and Experiences • Multi source feedback system • Knowledge Management • Diversity Management

Performance Management • Competency Mapping • Performance planning and

Review • HR Measurement and audit

Training and Development • Definition and Purpose of

Training Improving employee

Performance Updating Employee skills Avoiding Managerial

Obsolescence Preparing for Promotion and

Managerial succession Retaining and Motivating

• Process of coaching • Effecting coaching • Process of mentoring • Competence related pay • Profit sharing • Employee ownership • Cocooning • Restructuring & CSR • Tacit knowledge • Implicit Knowledge • Knowledge Identification & elicitation • Knowledge classification & storing • Appraisal • Forced choice method • MBO • 360 degree appraisal

In-house developed material Personnel Management by C.B. Memoria & S.V. Gangkar, Pg.224-270, • Personnel Mgmt By Edwin B. Flippo, 6th Edition, Chapter 1, Pg.224-270 • Personnel Management by C.B. Memoria & S.V. Gangkar,

4.5



Employees. • Employee Training Methods

On-the-job Training Off-the-Job Training

• Evaluation of the Training

Pg.277-315

12-13 3 Labour Laws • Introduction to Labour

Legislation Labour Laws, Industrial

Relations and Human Resource Management

• Laws on working conditions The Factories Act 1948 Contract Labour ( Regulation

and Abolition Act 1986) Child Labour (Prohibition

and Regulation Act 1986) • Industrial Relations Laws

Trade Union Act 1926 Industrial Disputes Act 1947

–I Industrial Disputes Act 1947

– II Industrial employment act

1946 Industrial discipline and

Misconduct • Wages and Labour Laws

Minimum Wages Act 1948 Payment of Wages Act 1936 Payment of Bonus Act 1965 Equal Remuneration Act

1976 • Laws for Labour Welfare and

Social Security • The Workmen’s

Compensation Act 1923 • Employees’ State Insurance

• Obligation of employers

• Minimum Wage • Enforcement • Offences & penalties • Statutory Social

Benefits

• Management of Human Resource by N.Ramaswami, TR Publications, Chapter 14, Pg.176-185 • In-house developed material

3



Reference Magazines, Journals and other sources: EBSCO Proquest Emerald International Journal of Manpower Human Resource Management International Digest Strategic HR Review Personnel Review

Act 1948 • The Maternity Benefit Act

1961 • The Employee’s Provident

Fund and Miscellaneous Provision Act 1952

• The Payment of Gratuity Act 1972

14-15 3

Separation • Concept of Employee

Separation • Managing Separation • Types of Separation • Separation and Termination

policies and practices

• Turnover • Downsizing • Redundancy

Personnel Management by C.B. Memoria & S.V. Gangkar, Pg.259-272

3

16 END TERM EXAMS



Evaluation Matrix:

Evaluation Matrix

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10 10 - - - 40 40 100 Teaching Tools:

Lectures Understanding of concepts Case Lead Experiential learning Personal Interview Interaction between students Group discussion Reflection of understanding

Learning outcome:

5) Basic concepts of Human Resource management and their applications in contemporary business environment 6) The students must be able to relate and apply the concepts of Recruitment & Selection to real life situations 7) Development of managerial skills in the areas of decision making, training & development, team building and motivating

people and how people behave in organization.





Case study on HR issue in any unit/firm in the fashion sector



Type of assignment

Document Submission

Weight age

10

Assignment 2 –


Case Study (relating to downsizing, separation )



Type of assignment

Document Submission

Weight age

10

Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers 5 2 10 Descriptive 4 5 20





Subject Type (TH/ PB/ DE/CE)

Lecture 2 Practical / Workshop - Tutorial / Seminars / Field Study -

Self Study -

MFM219T Intellectual Property Rights

Total 2

28 2 C TH

Pre-requisite: NIL Course objective: To impart a basic understanding on the subject of Intellectual Property Rights (IPR) specifically as applied to the area of creative arts, fashion design and textile industry. The idea is to give an overall exposure to the students so that they not only learn how to protect their own rights and but also learn how to respect others’ rights. An important aspect is leveraging one’s IP in business. Sufficient inputs have been added in the curriculum to show students how IP is and can be used for commercial benefits. Course structure: Concept domain-The idea of the course is to elucidate the use of IP in the areas of design and technology. It is important to explain to students how in today’s world IP is crucial for knowledge economies to survive. How knowledge has itself become a product that can be traded in the form of IP. Knowledge domain - Knowledge of various streams of IPRs like patents, trademarks, designs, copyright etc. and how to protect these. Skill domain - To be able to recognize which is the IP that is worth protecting and then proceed accordingly.



Course contents:



Self Study



Details of the contents to be taught Keywords of the chapter to define the depth of the input

Detailed referencing with text book/ publishers/ edition with PNo.

Hrs Hrs Hrs

1

2

Introduction to IPR o Creativity

Idea and Creativity Different forms of creative

expression Need for protection Role of IPR in creativity

o IP Tools – an introduction Copyright & related

Issues Industrial Property

• Trademarks • Patents • Industrial Designs • Trade Secrets • Layout Designs of

Integrated Chips • Geographical

Indications • Unfair Competition

o Competitiveness Product, Commodity,

brands Importance of branding

Introduction, Tangible Property, Intangible Property, Industrial Property, Copyright

WIPO: secrets of Intellectual Property: A Guide to Small and Medium Sized Exporters Presentation

2



SME competitiveness o Business Plan & Strategy

Knowledge economy Innovation process Corporate Strategy Commercialisation

strategy Collaboration Open Innovation –

interfaces & boundaries IP strategy Exploiting IP assets

2 2 Trademarks o Trade Marks( Incl. Certification

Marks & Collective Marks ) What is a trademark What are trademarks for Why to

trademark(advantages & disadvantages)

Types of trademark Registration of trademark Using trademarks What to do in case of

Infringement Relevant cases &

examples from industry o Trade Mark Licensing

Brand Vs Trade Mark Role of Trade Mark Franchising Licensing Trade Mark infringement Case Studies

Definition, types, collective marks, certification marks, genericide importance, legal protection, filling procedure, prosecution, case studies

WIPO: Making a Mark: An Introduction to Trademarks for Small and Medium-sized Enterprises; Presentation

2

3 2 Copyrights and Related rights o Copyright

What are copyright and other related rights

Definition, related rights, economic rights, moral rights, fair use, legal protection, filling

WIPO: Creative Expression: An

2



Who all can be protected under copyright

Advantages of copyright Registration of copyright Concept of collective

management of copyright “Use of Work” protected

by copyright enforcing copyright Relevant cases &

examples from industry

procedure, protection, case studies

Introduction to Copyright and Related Rights for Small and Medium Sized Enterprises; Presentation

4 2 Industrial Design o Design Registration

Introduction to industrial design

Need for protecting ( advantages & disadvantages)

What can & cannot be protected

Registration of Industrial design in India & Abroad

Trademark & design relationship

Relevant cases & examples from industry

Definition, significance, legal protection, filling procedure, prosecution, case studies, overlap of design and trademark

WIPO: Looking good: An introduction to Industrial Designs for Small and Medium- sized Enterprises; Presentation

2

5 2 Patents o Patent Information

Patent & its importance What all can be patented? How to get a patent? How much do patent cost? Advantages of patent rights

documents

Definition patentability criteria, product and process patents, significance, non –patentable inventions, legal protection, filling procedure, projection, PCT and convention application

WIPO: Inventing the Future : An Introduction to Patents for Small and

2



Concept of Utility model Commercializing patent

technology Enforcing patents International patent

classification system(IPC) &patenting abroad

Patent Cooperation Treaty PCT)

Case study/discussion of apatented item related to fashion industry

, case studies Medium Sized Enterprises; Presentation

6 2 Trade Secret o Trade Secrets, Know How

What are trade secrets Protection of trade

secrets Advantages and

disadvantages of trade secret

Developing trade secret strategy for business

Relevant cases & examples from industry

Definition, significance, qualification of information as a secret, protection strategies, legal remedies, patent vs. trade secret ,case studies

WIPO: Secrets of Intellectual Property: a guide to Small and Medium Sized Exports Presentation

2

7 2 Franchising What is Franchising Why are franchises so

attractive The basics – how does it

work? Advantages of owning a

franchise What makes a good

franchise Franchise Arrangement Typical Franchise

System Licensing

2



What is the difference between a distribution, license and Franchise agreement

Things to be aware of when choosing a franchise

The Franchisor – starting a franchise Chain

8 MID TERM EXAMINATION 9

2 Geographic Indication and traditional knowledge

o GI (Incl. Issues related to traditional Knowledge)

Basics of GI Protection of GI at

National Level Protection of GI at

International Level Registration Process in

India Procedure for Filing GI

Application Registered GIs in India Basics of Traditional

Knowledge Case study Discussions

Definition, Difference between GI and trademark, Significance- specifically to India, genericide, producer, Owner, legal protection ,filling procedure, prosecution, case studies, traditional knowledge –implications, current scenario and interest, TKDL, case studies

WIPO : Marketing Crafts and Visual Arts : the Role of Intellectual Property Presentation

2

10 2 IP Transactions o IP Transactions

What is IP transaction Transaction Opportunities

and relevance of IP Identification of patent

assets. Patent Brokering and

acquisition Due diligence Internet-related technology

Definition, types, due diligence, Licensing, Franchising Merchandising, case studies

WIPO: Secrets of Intellectual Property: A guide to Small and Medium Sized Exporters WIPO:

2



and trade transactions involving intellectual property

o FRANCHISING What is franchising and

franchise relationship Types of franchise system Traditional licensing Vs

Franchising Advantages and

disadvantages Terms of Franchise

Agreement Important factors to

consider when preparing franchise agreement

o MERCHANDISING Merchandising Vs

Merchandising rights Why consider

merchandising Character and personality

merchandising Merchandising strategy

and what IP are most often merchandised

What to consider when merchandising IP Relevant cases & examples

from industry

Exchanging Value : Negotiating Technology Licensing Agreements Presentation

11 2 IP and websites o IP and Web Sites &Domain

names IP & Websites What elements of the

website can be protected How to protect your

website

Definition, domain names, g TLD elements of IP in a Website, on –line protection, web development agreement, cyber squatting, online IP disputes, UDRP, INDRP, case studies

www.wpo.int

2

http://www.wpo.int/

http://www.wpo.int/



Who owns the IP rights in your website?

Web Development Agreement

Material owned by others Creating , launching,

maintaining, developing the website - IP issues

case studies YouTube vs. Super

Cassette Industries (Copyright infringement)

Playboy Enterprises Inc vs. Calvin Designer Label (Meta tag case)

Ticket Master vs. Ticket.com (Deep links / Framing)

IP & Domain Names What is the domain name? what is the nature of the

dispute? why so many disputes? how does the

UDRP(INDRP) work? what factors guide the

panelist's dicision? case studies from indian

domain

• rediff.in • orkut.in • internet.in • computer.in

o Photographers Protection of online/web

Quiz at the end of the topic

http://rediff.in/

http://orkut.in/

http://internet.in/

http://computer.in/



photography 12 2 IP Audit

Introduction What is an Intellectual

Property Audit? When an Audit Should

Be Undertaken Scope of the Audit Who Should Do the

Audit? Audit Plan Initial Information

Gathering Written Report of Results

of the Audit Federal and State Filings Ownership Issues Infringement Issues Other Issues The Importance of an

Intellectual Property Audit

Definition,Significannce Types, Audit team, Initial data gathering, Audit report, elements of report, case studies


www.wpo.int Presentation

2

13 2 Patent Information and IP Valuation o Inventions and Patents

What are patents Protection of patents Advantages and

disadvantages of patents Registration of patent in

India & Abroad Relevant cases &

examples from industry

INTRODUCTION & SIGNIFICANCE

PARAMETERS FOR ASSISTING VALUATION

DIFFERENT

Definition, significance, international patent classification, utility model, methodologies of valuation, case studies


www.wipo.int WIPO: Exchanging Value: Negotiating Technology Licensing Agreements Presentation

2

http://www.wpo.int/

http://www.wpo.int/

http://www.wipo.int/




METHODOLOGIES • COST • MARKETING • INCOME

INTERNATIONAL VALUATION STANDARDS

LIMITATIONS OF IPR VALUATION

14 2 International Protection of IP and emerging trends in IP

o IP in International Business Strategy

International protection of IP

Priority dates Three routes for

protection PCT, Madrid, Hague

• • Introductio

n • Advantage

s • How are

they relevant to India

o Regional Systems Regional IP offices for

industrial designs & trademarks

Regional IP offices for patents

Various treaties-Berne, Madrid, Hague, PCT etc. for International Protection of IP; regional offices and their significance;

Open innovation, copyleft, creative commons, plagiarism, piracy

WWW.Wipo.Int Presentation

2

15 2 Character Merchandising

What is Character merchandising

Source of characters Brief history of

Character

2





Suggested reference Books:

Apart from the ones mentioned with the course curriculum: Reference: Magazine, Journals and other sources: 1. Journal – Patent and Trademark Cases 1. www,wipo.int 2. www.wto.org 3. www.patentoffice.nic,in 4. www.uspto.gov 5. www.epo.org

Evaluation Matrix

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merchandising Types of Character

merchandising Rights and ownership

of characters Legal protection of the

merchandising character . Relevant cases & examples from industry

16 END TERM EXAMINATION



05 15 - - - 40 40 100

Teaching Tools: Lectures

Case studies

Presentation Workshop Learning Outcome: Awareness amongst student’s vis-à-vis.IPR and others’ rights. Benchmarked assignment Description (if required to be documented separately)

Assignment 1

Details/ description of assignment Study of Patents & search for new Case Studies.

Evaluation parameter Content, presentation quality and style of submission

Type of assignment

Document Submission on CD

Weight age 05


GI Study & search for new Case Studies


Content, presentation quality and skills

Type of assignment

Document Submission on CD

Weight age

15









Lecture 3



Self Study

MFM221T Supply Chain Management

Total

3

42 3 C TH

Pre-requisite: Production and Operations Management, Statistics, Marketing Management Course objective:

1) Make the students understand how to improve the performance of the firm and its supply chain through coordination among multiple sites, functions, customers and suppliers

2) Recognize the salient strategic challenges and opportunities for managing supply chains specific to global fashion industry 3) Introduce how technology drives the Supply Chain. 4) Familiarize them with several supply chain strategies that have been adopted by leading companies and review the

experiences of e-enabled fashion businesses. Course structure:

Concept domain- Supply Chain concepts, logistics concepts conceptualizing the nature and scope SCM. Knowledge domain- Understanding of the above concepts Skill domain- Ability to analyze a supply chain and improve the efficiency and response of the supply chain



Course contents:


Self Study


per chapter/

topic

Total hrs required for

one chapter



taught


input

detailed referencing with text book/ publishers/ edition with pg no Hrs Hrs Hrs

1 3

Introduction of Supply Chain concepts

What is SCM

Why SCM,

Key issues in SCM

David Simchi Levi; Phillip Kaminski; Edith Simchi Levi, Designing and managing the supply chain - concept strategies and case studies, second edition, Chapter – 1, PP 1-11

3

2 3

History and Evolution of SCM

Fashion Supply Chain

Evolution of retail logistics

Retail logistics from the book titled International Retail Marketing-a case study approach authored by Margaret Bruce; Christopher M Moore & Grete Birtwistle pages 50-63

Article on Fashion Supply Chain Dr. Sibichan K. Mathew

3

3 3

Value of information

Bullwhip effect: Quantifying the Bullwhip

Method for coping with the Bullwhip effect

David Simchi Levi; Phillip Kaminski; Edith Simchi Levi, Designing and managing the supply chain – concept strategies and case studies, second edition, PP 101-109

3



4 3

Accurate Response Information and

supply chain trade-offs

Designing and managing the supply chain – concept strategies and case studies, second edition by David Simchi Levi; Phillip Kaminsky; Edith Simchi Levi – chapter 4 ; pages 91-117

3

5 3

Supply Chain integration

Push, Pull, & Push-Pull systems

Distribution strategies

Designing and managing the supply chain – concept strategies and case studies, second edition by David Simchi Levi; Phillip Kaminsky; Edith Simchi Levi – chapter 4 ; pages 119-138

3

6 3

Managing Short life cycle products with uncertain demand

Demand uncertainty and SCM approach

Retail logistics from the book titled International Retail Marketing-a case study approach authored by Margaret Bruce; Christopher M Moore & Grete Birtwistle pages 205-219

3

7 3

Logistics Strategy

multi channel approach

Fashion retailing – a multi channel approach by Ellen Diamond , second edition; chapter 10, merchandise distribution and loss prevention, Chapter – 11, pages: 215-234

3

8 Mid-Term Examination

9 3

Issues in outsourcing and distribution

Outsourcing and supply chain perspectives

The management of business logistics - a supply chain perspective - 7th edition; authored by Coyle, Bardi, Langley; chapter-8; pages 191-206.

3



10 3

e-Business An Introduction; Key Process; Electronic Supply Chain-commerce and supply chain

Perspectives on Electronic Supply Chain

E-business and the supply chain


Supply Chain Management by Chopra, Sunil and Meindl, Peter, Pearson Education ; pp-545-573

3

11 3

coordinated product and supply chain design

Design for logistics

Supplier integration into New Product Development

Designing and managing the supply chain - concepts, strategies & case studies - second Edition; by David Simchi Levi; Phillip Kaminsky; Edith Simchi Levi; chapter-9; pages 207-230.

3

12 3

Retail Supply Chains

SCM for faster turnaround

Supply chain management - creating linkages for faster business turnaround, By Sarika Kulkarni; Ashok Sharma - TMH Publishing company

3

13 3

Agile Supply Chain

Supply chain management - theories & practices; By R P Mohanty and S G Deshmukh; chapter 11; pages 267-281

3

14 3 Reverse supply Chain & Greening

Reverse Flow of Material

New Product

Supply chain management - theories & practices, By R P Mohanty and S G Deshmukh;

3



Supply Chain Return

End-of- life product return

Environmentally friendly SCM practices

chapter-9; pages 221-240

Introduction to Supply Chain Management: Robert B. Handfield & Ernest L. Nichols, JR. Pearson Education, PP 167-174

15 3

Logistics and supply chain challenges for the future


3

16- End term exam Suggested references Books:

Sahay, B.S. : Supply Chain Management for Global Competitiveness

Christopher, Martin: Marketing Logistics

Donald J Bowersox & David J Closs, Logistics Management- the Integrated Supply Chain Process

Frederick Reichheld and Phil Schefter, E-Loyalty: Your Secret Weapon on the Web

Gattorna J l & Walters D W: Managing the Supply Chain

Lambert, Stock and Ellram : Fundamentals of Logistics Management

Turban, Lee, King and Chung: Electronic Commerce: A Managerial Perspective;

William C. Copacino : Supply Chain Management – The Basics and Beyond

W. Chan Kim & Renee: Knowing a winning business idea when you see one



David Simchi Levi; Phillip Kaminski; Edith Simchi Levi, Designing and managing the supply chain - concept strategies and case studies, second edition

Chopra, Sunil,& Meindl, Peter : Supply Chain Management, Pearson Education

Shah, Janat, Supply Chain Management, Pearson Education

Sople, V.V, Logistics Management, Pearson Education

Margaret Bruce; Christopher M Moore & Grete Birtwistle: International Retail Marketing- a case study approach

Ellen Diamond , second edition : Fashion retailing - a multi channel approach

Coyle, Bardi, Langley: The management of business logistics - a supply chain perspective - 7th edition Evaluation Matrix:

Evaluation Matrix

Ben

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Ass

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Ben

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Ass

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Ben

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Ass

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Ben

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Ass

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Ben

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Mid

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End

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10 10 40 40 100 Teaching Tools: lectures; case studies; article readings; Tutorial/ Seminars/Field Study; self-study Learning outcome:

• The student shall be able to understand the nature and scope of supply chain management

• They shall be able to understand the different ways of strategic SCM.




Supply Chain Management Flowchart


Depth of understanding

Type of assignment

MS Word document

Weight age

10


Supply Chain Management Model


Depth of understanding

Type of assignment

MS Word document submission

Weight age

10







Lecture



Self Study 40

MFM201IS Fashion Industry Market Survey

Total

40

80 3 C IS

Pre-requisite: Merchandising, Marketing, Market Research, Consumer Behaviour, Fashion Forecasting, Supply Chain Management

Course objective:

To enable the students to understand the sectoral overview of apparel / textile related products and to comprehend the backward and forward supply and value chain linkages in Industrial or craft clusters.

Course Structure:

Concept domain: Business process improvement, market opportunity, supply chain from raw material to retail front, location specific problems, awareness of global marketing opportunities. Knowledge domain: The pattern of cluster and business networking, infrastructure and support institutions that help the sector, business associations. Skill domain- Developing marketing plan, product development, resource planning and maximizing opportunities.



Course contents:


Self Study



topic




taught


depth of the input



Week 1

40 Self Study with mentoring By students

40

Week 2


End Term Jury Teaching Tools: Self Study Observation Learning outcome: It would provide students with ability to understand the fashion industry and the problems faced. It would also expose students to the pattern of trade, industry, finance and institutional policies governing the trade.



Evaluation Criteria

Evaluation Matrix

Guide/Mentor/ supervisor End Term Jury Total

20 80 100

Evaluation Criteria for End –Term Jury

Report framework and Methodology - 20%

Comprehension and interpretation - 20%

Findings and recommendations - 20%

Report Presentation - 20%






Lecture



Self Study 40

MFM202GP Graduation Research Project

Total

40

560 18 C GP

Pre-requisite: Research Methodology, Marketing Research & SPSS, Consumer Behaviour, Fashion Retail Management, Business Statistics and Economics Course objective: To provide an opportunity to students to apply and relate the concepts and theoretical inputs from various contextual studies offered in Fashion Management programme. To involve the students in the day to day activities of the functional areas of fashion industry and familiarize the practical aspects of the same.

Course Structure:

Concept domain: Through the integrated mix of class studies, inter-disciplinary concepts and theories, skills, intellectual simulation and innovative applications

Knowledge domain: Marketing strategy, Range Development, Retail Management, IT in Marketing and Merchandising

Skill domain- Research Skills, Report writing skills and application of managerial skills.



Course contents:


Self Study



topic





input



Hrs Hrs Hrs

Week 1


Week 2


Week 3


Week 4


Week 5




8 Mid - Term Week-9 40 Self Study with mentoring By students 40

Week-10 40 Self Study with mentoring By students 40







Internal Jury

External Jury

Teaching Tools: Self Study Observation Learning outcome: Students are exposed to practical aspects of the functional areas of fashion industry and expected to learn the operational methodology of exploring business opportunities, solving problems and making decisions Evaluation Criteria

Evaluation Matrix

Guide/Mentor/ supervisor

Industry FeedbackInternal Jury External Jury Total

20 20 20 40 100



Evaluation Criteria for Graduation Research Project

I- INTERNAL GUIDE/MENTOR (20%)

Excellent Very Good Good Satisfactory Poor Total S. No.


1. Project Management skills 2. Quality of Project Report 3. Consistency 4. Motivation TOTAL (20)

*Note: 5 is the highest, 1 is the lowest Industry feedback will account for 20% of the total marks for the subject. II- INTERNAL JURY (20%)

S. No.

Evaluation Criteria Marks

1 Research Methodology and Design 5 2 Appropriateness of Data Collected 5 3 Data Analysis and Interpretation 5 4 Findings and recommendations 5

TOTAL 20



III- INDUSTRY FEEDBACK (20%)

Excellent Very Good Good Satisfactory Poor Total S. No.


1 Ability to work in a team/Interpersonal Skills 2 Professional Ethics & Integrity 3 Quality of the work 4 Contribution to the organization

TOTAL (20) *Note: 5 is the highest, 1 is the lowest Industry feedback will account for 20% of the total marks for the subject. IV- EXTERNAL JURY (40%)

S. No.

Evaluation Criteria Marks

1 Articulation of Research objectives 5 2 Research Methodology and Design 5 3 Appropriateness of Data Collected 5 4 Data Analysis 5 5 Interpretation of results 5 6 Findings and recommendations 5 7 Structure of the report including Bibliography/ References 5 8 Presentation 5

TOTAL 40