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The presentation was given to a group of nonprofit leaders of all shapes and sizes and hosted by the Foundation for MetroWest. The topic is how to increase member retention and design retention strategy.
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Building Retention Strategy Higher Levels of Order & Organization
Eric W. Curtis
UNLOCKING POTENTIAL
TODAY
‣ Introductions ‣ Retention Defined‣ Member Experience‣ Value & Appreciation‣ Organization‣ Moving Forward
INTRODUCTIONS
Unlock the potential of nonprofit leaders to better serve others and
tackle society’s challenges
MISSION
NONPROFIT EXPERIENCE
YMCA of Greater Providence YMCA of Greater Boston YMCA of the North Shore Augusta YMCA
WHAT IS RETENTION?
RETENTION THINKING
People will stay where they are most
Managed & Appreciated
Increase capacity by building higher levels ofOrder & Organiza>on
MEMBER EXPERIENCE
MEMBER EXPERIENCE
MARKETING JOIN SERVICE VOLUNTEER ENGAGE
ADMIN
QUALITY
COMMUNICATION
GUIDE BOOK
MEMBER EXPERIENCE
APPRECIATE
APPRECIATE
GUIDE BOOK
APPRECIATE
ORGANIZATION
Job Title:Function:Name:
PRIMARY PURPOSE:
TOP 5 KEY ACTIVITIES:1.
2.
3.
4.
5.
KEY PERFORMANCE INDICATORS:1.
2.
3.
4.
5.
JOB POSTCLARITY-ACCOUNTABILITY-PRIORITY
ORGANIZATION
GUIDE BOOK
ORGANIZATION
MOVING FORWARD
“What gets measured gets managed.” -Peter Drucker
MOVING FORWARD
GOALS
RETENTION RATE NOW:_____________________________________________
RETENTION RATE GOAL: _____________________ BY-WHEN:_____________
ACTION 1: _________________________________________________________
ACTION 2: _________________________________________________________
ACTION 3: _________________________________________________________
GUIDE BOOK
MOVING FORWARD
THANK YOU
SERVICES: Strategic Planning | Retention | Change Management | Leadership Development
Increasing Member RetentionEric Curtis
