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Marketing for Jewish Nonprofit Organizations

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An overview of Red Rooster Group's work promoting Jewish nonprofit organizations.

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Page 1: Marketing for Jewish Nonprofit Organizations
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redroostergroup has been helping Jewish organizations with their marketing for 15 years.

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We combine branding, marketing and design experience with knowledge of the Jewish market.

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We understand the challenges you face:

• Increased competition• Dwindling funding options• Apathetic public• Increased demand on services• Getting more done for less

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So how do we help?

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We can help you to:

• Distinguish your organization with branding.

• Explain your programs and services with brochures.

• Expand your organization’s visibility with a website.

• Promote your campaigns with online promotion.

• Attract members with fundraising direct mail.

and...

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• Appeal to donors with development and capital campaign kits.

• Promote events with direct mail, advertising and online campaigns.

• Improve event effectiveness with event journals, signage and handouts.

• Develop relationships with your members through print and online newsletters and publications.

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Who have we helped?

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America-Israel Chamber of Commerce

Blueprint Newspaper

Deal Yeshivah

Dor Chadash

ENGAJE! (Board of Jewish Education)

Israeli Business Forum of New York

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J2J Network

Jewish Community Relations Council

Jewish Family & Children’s Services, Asbury Park, NJ

Jewish Community Center, Deal, NJ

Jewish Federation of Monmouth County, NJ

Magen David of West Deal, NJ

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National Council of Jewish Women

Sephardic Bikur Holim

Shorefront Jewish Community Council

Sid Jacobson Jewish Community Center

Synagogue of Oakhurst, NJ

UJA-Federation of New York

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Case Studies

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We helped the Sid Jacobson Jewish Community Center to improve their branding.

• Clarified their message and brand attributes.

• Established departmental branding.

• Developed branding standards and templates.

• Created a publication system to their staff could

create their newsletters and brochures in-house.

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PUBlICAtIONS: BEFORE

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PUBlICAtIONS: AFtER

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BRANDING MANUAl

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We helped the Jewish Family & Children’s Service to connect with clients and donors.

• Conducted market research to awareness.

• Developed tagline: Helping you face life’s challenges.

• Created logo and established organizational colors.

• Launched newsletters to reach constituents.

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JEWISH FAMIlY & CHIlDREN’S SERvICE, ASBURY PARk, NJ

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JEWISH FAMIlY & CHIlDREN’S SERvICE, ASBURY PARk, NJ

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We helped the Jewish Community Center in Deal, NJ to improve their marketing and level of professionalism over the course of three years.

• Redesigned their monthly newsletter.

• Created a series of program brochures.

• Designed ballet, music program and camp brochures.

• Created book sale logo and promotion.

• Developed promotional campaign for fundraising auction.

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this work transformed the level of communications for the JCC and won numerous awards.

• JCC Association Award for Best Publication

• Art Directors Club of New Jersey Award

• APEX Award of Excellence

• Graphic Design: usa Award for Fundraising Event Marketing

• Published in the book Direct Response

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JCC, DEAl, NJ: FUNDRAISING EvENt PROMOtION

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We helped the J2J Network to establish a professional identity and promote its events.

• Revised the design of the logo to make it easier to read.

• Designed their organizational brochure and folder.

• Created the logo for their Speed Networking program.

• Developed promotional materials for conferences

in Israel and other events.

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J2J NEtWORk

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J2J NEtWORk

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We helped the National Council of Jewish Women to develop professional materials to reach their members.

• Created the logo and brochure for voter outreach campaign.

• Designed the brochure promoting their child care study.

• Developed the format for their annual report.

• Produced newsletters for their domestic violence program.

• Designed the journal for their annual conference.

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NAtIONAl COUNCIl OF JEWISH WOMEN

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We helped the Jewish Community Relations Council to promote their voter outreach campaign event.

• Created the concept for the I’m Gonna Vote Party theme.

• Designed the ads, postcards, emails and website.

• Message was distributed by 40 organizations.

• More than 1,000 people attended the party.

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JEWISH COMMUNItY RElAtIONS COUNCIl: AD

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JEWISH COMMUNItY RElAtIONS COUNCIl: WEBSItE

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We help Behrman House Publishers to educate Jewish students with engaging books and materials.

• We have been producing books, workbooks, teaching guides and educational materials for 15 years.

• One book was named one of the top ten books of the year by Publisher’s Weekly.

• Another series became a best-selling series.

• Hebrew language instructional series set a new standard for Hebrew instructional materials.

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BEHRMAN HOUSE PUBlISHERS: UlPAN AlEF SERIES

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BEHRMAN HOUSE PUBlISHERS: EDUCAtIONAl BOOk

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logos for Jewish Organizations

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How can we help you?

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Howard levy PRINCIPAL

[email protected]