Media Kits & Kaboodles

Mike SpearDirector of Corporate CommunicationsGenome Alberta

Twitter: @mikesgeneBlog: www.genomealberta.ca/blogs Facebook: Mike Spear or

http://facebook.genomealberta.ca

• Former journalist with a CBC President's Award, Farm Writers' Award, CBC Peer award and several RTNDA awards for my programs or newsrooms

• Producer of Olympic coverage, election specials, drama, and music specials, Executive Producer and Program Manager

• Published in peer-reviewed journals

• Part of our National genetics and society team

• Part of the social media advisory board for BIO in Washington, D.C.

• General BA with an emphasis on History, football, and PhysEd

• Partially completed BEd

• Certified Technical Trainer

What is a Media Kit ?

• A prepared collection of promo material ranging from printed brochures to video material, press releases or whatever else you choose to include• Branded & standardized• Filler for the re-cycling bin

• What is your media kit supposed to do ?

• How are you going to distribute your media kit ?

• When are you going to distribute your material ?

• Who is it for ?

Corporate stuff• Brochures, annual report, product info, bios, ….

Press release if applicable• Time, place, map if there is a media event

Backgrounder• Cheat sheet

Case studies, testimonials, profiles, etc.• Depends on the purpose of the kit

Contact details for more information and interviews•Include bio for interview guests, be sure of availability

Pictures• HIGH quality disc or stick w/hard copy, couple of formats

Video clips• Well indexed, a couple of formats, HIGH quality

Audio clips•HIGH quality, clear speaker credits

Have a web presence

Tell a Story

ConciseFree of jargonGrammatically correct

Answers the big question:

Why do I care ?!

Follow up:

• The kit• The release• The event

It is 2010 – you need a social media release:

• CNW Group http://smr.newswire.ca/• Marketwire http://www.marketwire.com/ • Shift Communications http://www.pr-squared.com/index.php/resources • Pitch Engine http://www.pitchengine.com/ • Social Media Group http://socialmediagroup.com/products-and-services/digital-snippets/ • Pressitt http://pressitt.com/ • Real Wire http://www.realwire.com/servicesSMNR.asp • PRX Builder http://www.prxbuilder.com/x2/

Social media releases need as much care, attention, and planning as hard copy releases and media kits.

Thank you for your time

mspear@genomealberta.ca

@mikesgene

http://facebook.genomealberta.ca

http://www.genomealberta.ca/blogs