Understanding Media Kits, Press Kits, Brand Kits.. and the One Sheet

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Understanding the KitsMedia Kits, Press Kits, and more kits.. What are they?1The KitsMedia KitPress KitElectronic Press KitBrand Kit (also Branding Kit; Identity Kit)One Sheet2Media Kit DefinitionOne of the best definitions out there is found at http://www.directcontactpr.com/free-articles/article.src?ID=79

A media kit is a package of information specifically designed to capture the media's attention (Direct Contact PR).3Media Kit PurposeIt helps to have the objectives (what attention you want).Create the media kit to encourage the accomplishment of those objectives.4Media Kit PurposeThe media kit is about the brand, the person, the company.5Media Kit Example ItemsThe contents are dependent on your objective6Soliciting Advertisers?Looking to get sponsors and advertisers?7Soliciting Advertisers? Include Traffic Statistics Appealing stats for an advertiser

8Looking for Media Coverage?Looking to get opportunities to talk about yourself on a podcast or TV Show?9Looking for Media Coverage?Include Impressive Snapshots of Past Impressive Media Coverage.

10Reverse Engineer It!The key, for media kits, is to figure out what your media objective is and present that via the kit.11Media Kit Resource Linkshttp://www.directcontactpr.com/free-articles/article.src?ID=79

http://www.wearebranch.com/10-things-to-include-in-your-media-kitand-why-every-small-business-needs-one/

http://www.entrepreneur.com/article/57260

12Press KitPress Kits have been around for quite awhile (even before the internet!).They answer WHO, WHAT, WHERE.Used for news, product launches, events.

13Press KitPress Kits can include some of the same things as Media Kit, but are focused on the item for press.

14Press Kit ExampleIn your press kit, include information, head shots, biographies any components that the Press can easily insert into their content.15Press Kit Resource LinksDifference between press kit and media kit:http://www.ehow.com/list_7690039_differences-between-media-press-kits.html

16Electronic Press KitWhereas press kits used to be mailed and handed out, electronic press kits are available onlineWithin the Electronic Press Kit (EPK) there are downloadable media items that the press can use.17Electronic Press Kit ExampleMusicians use EPKs heavily.The WHO part of the musicians EPK is the musician and getting gigs.

http://www.reverbnation.com/rpk/deborahe(Called an RPK for Reverbnation Press Kit)18Electronic Press Kit Example

In the Reverbnation example, there are options to customize what is shown in the Electronic Press Kit.(http://www.reverbnation.com/rpk/deborahe)

19Electronic Press Kit ExampleAnother example is that the EPK should allow for downloadable high resolution images, for use in press and media pieces.(http://www.reverbnation.com/rpk/deborahe)

20Brand (or Identity) KitA brand or identity kit is like a press kit that meets a style guide.It includes things like the colors used in your site; logos; and more.It can include some of the elements that are in other kits.21Uses for the Brand KitThe Brand Kit is useful within an organization (i.e. to ensure all of the graphics properly reflect the brand).Provide the Brand Kit to contractors, like graphic designers.22Brand Kit TerminologyA more accurate term is Identity Kit.Brand refers to the perception about the company.Identity reflects the specifics of the logo, etc.It really should be Identity Kit but Brand Kit tends to resonate with people.23Brand Kit ExampleThis article pulls it all together to demonstrate how to put the brand kit together:http://filecamp.com/brand-guidelines/

24Brand Kit Resourceshttps://www.smartimage.com/contents-brand-identity-kit/

http://filecamp.com/brand-guidelines/

Understanding Brand versus Identity:http://www.takeflightgraphics.com/tfg_articles_branding.htm

25The One SheetThe One Sheet is a promotion piece that takes all of the components of the kit and puts it on one sheet.Made popular, and often used by, entertainers.Now utilized by other industries.26One SheetWhile the origins of the One Sheet included newspaper clippings and was a printed piece, you can make a digital versionKeep it short enough to be One Sheet (or it becomes a kit.(Not used for the brand or identity kit)27One SheetYou canTurn your media kit into a One Sheet.Turn your press kit into a One Sheet.

The idea is to WOW them with that One Sheet28One Sheet Resourceshttp://communicateskills.com/2013/01/07/how-to-create-a-strong-one-sheet-for-yourself-or-your-business/http://www.newincite.com/one-sheets/14-dos-and-donts-of-marketing-one-sheets/Coming Soon http://www.onesheet.com

29Lets ReviewMedia Kit Press Kit Electronic Press Kit Brand Kit One Sheet 30Lets ReviewMedia Kit About the person or brand.Press Kit Electronic Press Kit Brand Kit One Sheet 31Lets ReviewMedia Kit About the person or brand.Press Kit About the event or launch. Electronic Press Kit Brand Kit One Sheet 32Lets ReviewMedia Kit About the person or brand.Press Kit About the event or launch. Electronic Press Kit electronic version of media or press kit.Brand Kit One Sheet 33Lets ReviewMedia Kit About the person or brand.Press Kit About the event or launch. Electronic Press Kit electronic version.Brand Kit Keeping the brand identity consistent.One Sheet 34Lets ReviewMedia Kit About the person or brand.Press Kit About the event or launch. Electronic Press Kit electronic version.Brand Kit Keeping the brand identity consistent.One Sheet One printed or digital sheet that WOWs.35Lets ReviewMedia Kit About the person or brand.Press Kit About the event or launch. Electronic Press Kit electronic version.Brand Kit Keeping the brand identity consistent.One Sheet One printed or digital sheet that WOWs.36Create YOUR Kit or KitsNow it is time for you to put YOUR kit or kits together!37Presented by

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