Corporate exeCutive Board / pJa advertising + Marketing researCh report
Marketers Use of
social MediaNovember, 2010
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social Media time Per WeekOn average, marketers spend 19 hours per week on social media sites.
Social networking constitutes the biggest chunk of marketers weekly social media use: around 5 hours per week.
Microblogs (Twitter, Flickr) form the next biggest chunk: just over 3.5 hours per week.
Most marketers spend around 3 hours per week on blogs and 2 hours on professional networking sites.
Professional Networking (e.g. LinkedIn)
Media-sharing (e.g., YouTube, Podcasts, etc.)
Location-based networkrs (e.g. FourSquare, Gowalla)
Microblogs (e.g., Twitter, Flickr, etc.)
Social Networking (e.g., Facebook, MySpace, etc.)
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access devices for social MediaOne fifth of marketers social media participation is via smart phone.
Game Console(no responses)
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company PerformanceMost marketers are still unsure about the business impact of their companys social media efforts.
I believe our social media activities are driving business
results in the marketplace
Our Sociual Media Activities are positively differentiating us
against our competition
I feel confident that we are taking the right approach in
our social media activities
Strongly Disagree (1) Strongly Agree (7)
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