Marketers use of social media

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    15-Jul-2015

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  • Corporate exeCutive Board / pJa advertising + Marketing researCh report

    Marketers Use of

    social MediaNovember, 2010

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  • social Media time Per WeekOn average, marketers spend 19 hours per week on social media sites.

    Social networking constitutes the biggest chunk of marketers weekly social media use: around 5 hours per week.

    Microblogs (Twitter, Flickr) form the next biggest chunk: just over 3.5 hours per week.

    Most marketers spend around 3 hours per week on blogs and 2 hours on professional networking sites.

    0

    5

    10

    15

    201.5 hours

    1.7 hours

    2.1 hours

    2.3 hours

    3.0 hours

    3.7 hours

    4.3 hours

    Wikis

    Professional Networking (e.g. LinkedIn)

    Media-sharing (e.g., YouTube, Podcasts, etc.)

    Location-based networkrs (e.g. FourSquare, Gowalla)

    Blogs/Discussion Groups/Forums

    Microblogs (e.g., Twitter, Flickr, etc.)

    Social Networking (e.g., Facebook, MySpace, etc.)

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  • access devices for social MediaOne fifth of marketers social media participation is via smart phone.

    0

    20

    40

    60

    80

    100 1%3%

    20%

    22%

    54%

    Game Console(no responses)

    Other

    Mobile Phone

    Smartphone

    Desktop Computer

    Laptop/Netbook

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  • company PerformanceMost marketers are still unsure about the business impact of their companys social media efforts.

    I believe our social media activities are driving business

    results in the marketplace

    Our Sociual Media Activities are positively differentiating us

    against our competition

    I feel confident that we are taking the right approach in

    our social media activities

    3.93

    4.01

    4.53

    Strongly Disagree (1) Strongly Agree (7)

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