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Corporate exeCutive Board / pJa advertising + Marketing researCh report
Marketers’ Use of
social MediaNovember, 2010
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social Media time Per WeekOn average, marketers spend 19 hours per week on social media sites.
• Social networking constitutes the biggest chunk of marketers’ weekly social media use: around 5 hours per week.
• Microblogs (Twitter, Flickr) form the next biggest chunk: just over 3.5 hours per week.
• Most marketers spend around 3 hours per week on blogs and 2 hours on professional networking sites.
0
5
10
15
201.5 hours
1.7 hours
2.1 hours
2.3 hours
3.0 hours
3.7 hours
4.3 hours
Wikis
Professional Networking (e.g. LinkedIn)
Media-sharing (e.g., YouTube, Podcasts, etc.)
Location-based networkrs (e.g. FourSquare, Gowalla)
Blogs/Discussion Groups/Forums
Microblogs (e.g., Twitter, Flickr, etc.)
Social Networking (e.g., Facebook, MySpace, etc.)
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access devices for social MediaOne fifth of marketers’ social media participation is via smart phone.
0
20
40
60
80
100 1%3%
20%
22%
54%
Game Console(no responses)
Other
Mobile Phone
Smartphone
Desktop Computer
Laptop/Netbook
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company PerformanceMost marketers are still unsure about the business impact of their company’s social media efforts.
I believe our social media activities are driving business
results in the marketplace
Our Sociual Media Activities are positively differentiating us
against our competition
I feel confident that we are taking the right approach in
our social media activities
3.93
4.01
4.53
Strongly Disagree (1) Strongly Agree (7)
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