Social Media for Business Development - Financial Marketers

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    02-Jul-2015

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This is a presentation on how banks, credit unions, and other financial institutions can use social media for business development. Not just to let people know how they are supporting the local community (which is important,) but also how to drive qualified traffic to the website or physical location. The presentation was based upon interviews I did with marketers from NEFMA (New England Financial Marketing Association) as well as our own experience in developing social media and digital marketing campaigns. If you need any additional information, or help with your own digital marketing campaigns, my contact information is in the presentation, or you can reach me at 207.523.5141.

Transcript

  • 1. Social Media forBusiness DevelopmentRich Brooks | flyte new media | takeflyte.com | twitter.com/therichbrooks

2. TODAY WELL COVERENGAGE!Tambako the Jaguar 3. TODAY WELL COVERDRIVE!Bruno. C. 4. TODAY WELL COVERCONVERT!Romain Guy 5. TODAY WELL COVERMEASURE!Heavy Weight Geek 6. WHO IS THIS GUY? 7. YOUR CHALLENGESComplianceLimited ResourcesCustomer Inertiafdecomite 8. SOCIAL MEDIA BENEFITSBrand AwarenessCustomer ServiceLead Gen 9. SOCIAL MEDIA ISNT THE ANSWER 10. DIGITAL MARKETING ACTION PLANAttractionRetentionConversionMeasurementhttp://www.flickr.com/photos/myklroventine/ 11. WHERE DO YOU START?Goalsderrickcollins 12. SOCIAL MEDIA STRATEGYYou cannot have a social media strategywithout a content strategy.--Susan Cato 13. SOCIAL MEDIA STRATEGYYou cannot have a social media strategywithout a content strategy.--Susan Cato 14. SOCIAL MEDIA STRATEGYYou cannot have a social media strategywithout a content strategy.--Susan Cato 15. SOCIAL MEDIA STRATEGYYou cannot have a social media strategywithout a content strategy.--Susan Cato 16. SOCIAL MEDIAPlatform vs Networking Platforms vs. NetworkingJulie Rashelle Official GDC 17. SOCIAL PLATFORMSIncrease your visibilityLet you tell your storyAllow engagementWayne Large 18. KEYWORD RESEARCHBrainstorm key phrasesTest your beliefsCreate your copyCalsidyrose 19. GENERATING KEYWORDS 20. GENERATING KEYWORDS 21. GENERATING KEYWORDS 22. GENERATING KEYWORDS 23. GENERATING KEYWORDS 24. KEYWORD PLANNER 25. KEYWORD PLANNER 26. KEYWORD PLANNER 27. KEYWORD PLANNER 28. BLOGS 29. BLOGS 30. BREAKING DOWN A BLOG POST 31. YOUTUBE 32. YOUTUBE 33. YOUTUBE 34. YOUTUBE 35. YOUTUBE 36. SOCIAL NETWORKINGEngagePromoteDrive traffic 37. BUILDING BETTER LINKS 38. FACEBOOK MARKETING 39. FACEBOOK MARKETING 40. EDGERANK 41. EDGERANK 42. FACEBOOK ADS 43. TARGETING ON FACEBOOK 44. TWITTER 45. LISTENING 46. NOT LISTENING 47. TWITTER ADS 48. LINKEDIN 49. PROFILES FOR EMPLOYEES 50. COMPANY PAGES 51. LINKEDIN GROUPS 52. LINKEDIN PULSE 53. PINTEREST 54. DRIVING TRAFFICSarah G 55. CAN YOU BE TRUSTED? 56. FIRST IMPRESSIONS MATTER 57. PRESENTATION MATTERSirene 58. USE SOCIAL PROOF 59. KEEP IT SIMPLE 60. LIMIT CHOICESecudille 61. THE EYES HAVE ITJames Breeze | usableworld.com.au & tobii.com 62. RETARGETING 63. BUILDING BETTER LINKS 64. BUILDING BETTER LINKS 65. NEED HELP WITH SOCIAL MEDIA?Rich Brooks207.523.5141rich@takeflyte.comTrainingConsultingOutsourcing 66. TAKEAWAYSCreate valuable contentChoose your channelsDrive and convertmasochismtango 67. THANK YOU@therichbrooks!!!!!Rich Brooksflyte new mediatakeflyte.com@therichbrooks