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The International Social Media Marketer’s SEO Field Guide
Search Operator Site:
http://www.google.com/support/websearch/bin/answer.py?answer=136861
“Site:” Offers Ranking Power Clues. Run For various search engines from different geos. See what’s ranks with power.
Add individual letters.
First 2 “Site:” SERPS, Somewhat Indicative Of Each
Engine’s Algorithmic Respect For Type Of
Content
Search Engines Index Social Differently
Business & Political Biases
Only one result? Well…right.
Chrome Translation Is Your Friend
Finding Themed Conversations & Users Is The Cornerstone Of Data
Driven Community Outreach
Understanding WHAT Indexes Where, Crucial For SEO
We Studied
7 Search EnginesGoogle USGoogle DEGoogle INGoogle UK
BaiduBing UK Yandex
45 Social Media Platforms
Blip.tvDailymotionFunny or dieJustin.tvMetacafeUstream.tvViddler vimeo
YouTube USYouku tudou DailyboothFlickrPhotobucketPicasa
Taobao BlogspotLivejournalPosterousWordpress XangaWretch.cc Tumblr Twitter
Sina weibo Jaiku Facebook Google+ Myspace Orkut Tuenti Renren
From Various Countries
Alibaba LinkedinVkontakte.ru XingDelicious Digg Reddit Sphinn
Stumbleupontechnorati Disqus Mahalo Quora FoursquareGowalla
For Actionable SEO Insights
We Wanted to KnowWhat “Social” Indexes?
Social Platform Categories
LocationB2BVideo PictureBlogging
MicrobloggingSocialBookmarkingQ&A
Location
Active user profiles only, no business profiles present
Primarily active user profiles, some business profiles present
Mostly site resources (About, For Business, Blog, etc…)
Primarily site resources (Blog, Join, API, etc…), some business profiles and no user profiles
1 results (homepage)
Primarily site resources (Regions, API, Portal)
A fair mix of site resources and business profiles
All results from the /trips section
B2B
Main portal, supplier, manufacturer & exporter profiles
Primarily user profiles, with a few company profiles and the Direct Ads portal
User profiles, no company profiles
Supplier, manufacturer & exporter profiles
Site resources (Blog, About Us, Mobile, Groups Directory)
Main portal & site resources (Privacy, Corporate, TOS, etc…)
Fair mix of site resources & supplier, manufacturer & exporter profiles
All 1st page results from Groups section
Forums section
All supplier, manufacturer & exporter profiles
Site resources (Portal, About, Jobs, What is, Hiring), Answers, company profiles
Main portal, & a fair mix of user & business profiles
Video
Show names & some episodes
User pages/channels with description, thumbnail
Profile name with description
Channels with description, thumbnails
Topics, videos, channels, thumbnails
Channels, thumbnails
Video with description, thumbnail
Video with description, thumbnail
User/channe & videos with description,
Site resources, users, and videos
Site resources, videos, thumbnails, users
Videos with description
Channels, site resources Tags, topics, videos, site
resources, thumbnails, channels
Channels, topics, site resources
Site resources, videos, users Channels/users, site
resources, videos
Topics, site resources, videos, thumbnails
Videos, episodes Users, videos Videos, Users
Homepage only
Tags, videos, users
Channels, videos
Site resources and shows
Site resources, videos, thumbnails, users, channels
Users, videos
Channels, site resources Topics, videos, channels
Channels, topics, site resources
Site resources, videos Videos
Videos, thumbnails
Pictures
UsersUsers, photostreams, groups
Resources only, no UGC
Tags, groups, users
Users, site resources
Users, photostreams, groups, site resources, tags
Resources only, no UGC
Tags, groups, users, site resources
Users, site resources
Users, photostreams, groups, site resources, tags
Resources only, no UGC
Site resources
Thumbnails
Resources only, no UGC
Blogging
Blogs (Not posts)
Blogs, site resources
Blogs
BlogsBlogs
Posts
Blogs
Blogs (Not posts)Blogs, site resources
Blogs, site resources
Blogs, site resources Blogs, site
resources
Posts
Blogs, site resources
Blogs (Not posts)Blogs, site resources
Home page onlyBlogs
Posts
Blogs
Microblogging
Users, dev discussion Users, site
resources
Users
Users, dev discussion, site resources
site resources
Users, site resources
Home page onlysite resources
Users
Social Networking
Pages Users/pages – Bands, music (US only)
Site resources, communities Places, pages
Apps, games, pages
Pages, site resources Users/pages Bands, music
Site resources, communities
Places, pages
Apps, games, pages
Home page onlyHome page only
Site Properties
Site resources, communities
Places, pages
Apps, games, pages
Pages and site resources
Pages and site resources Bands, music
Site resources, communities
Site resources
Bookmarking
UsersUsers Site resources,
users, categories
Posts Categories, countries, users, links
Tags, people
Site resourcesSite resources, categories
Some categories
Posts, site resources
Categories, site resources, users
People, articles
Some site resources Posts, users
Users, posts, comments
Users, posts
Users
Homepage only
Site resources, users
Posts, users, site resources
Topics
Posts
Topics, site resources, links People, categories
Pages Users, categories
Q & A
Pages Site resources only
Pages, topics, answers
Site resources only
Pages Site resources, users, questions
Social/SEO Tips• Use The Site Operator, Deep Into URL• Keyword Searches Across Categories • Link Build To Social Assets That Index• Be Aware Of Business/Cultural Biases• Translation Tools Are Your Friends• Reverse Engineer site: Operator As Participation
Roadmap
Thank You!