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SEO For Beginning Bloggers and Affiliates

SEO for Beginning Bloggers and Affiliate Marketers

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This session will focus on SEO through unique content and sound on page site structure, keyword targeting, social media strategies, WordPress tools, and overall best practices. Experience level: Beginner Target audience: Affiliate/Publisher Niche/vertical: Blogging John Carcutt, Director of SEO and Social Media, Advance Digital Inc. (Twitter @johncarcutt) (Moderator) Stephanie Lichtenstein, President, Micro Media Marketing (Twitter @MicroSteph) Rob Merlino, Blogger/Affiliate Marketer, SEBlogger LLC (Twitter @hotdogman1964)

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Page 1: SEO for Beginning Bloggers and Affiliate Marketers

  

SEO For Beginning Bloggers and Affiliates

Page 2: SEO for Beginning Bloggers and Affiliate Marketers

Rob Merlino 

 

@Hotdogman1964Publisher, Entrepreneur, Author, Raconteur,

Hotdogman & Shark Tank Fan

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John Carcutt 

 

@johncarcuttDirector of SEO and Social Media

Advance Digital

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Importance of good CONTENT for SEO

•Where we were when I got started•Evolution of Content for SEO•Where We are Now•What you can do to use content to improve SEO

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 2007

  

If it's FREE, it's for ME!

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Some Good Advice I Heeded

"Write good quality content and the SEO will take care of itself."

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2007 TRAFFIC

Need LINKS for SEO

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2007  

 

Content is necessary 

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 2011 

 

Panda and Penguin

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 USING A QUALITY CONTENT STRATEGY FOR SEO

•USE WORDPRESS•HAVE A BLOG - for business or as a business

 

 

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NOWSame story, Just MORE SO!

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 •WRITING TIPS

•Write WHAT you know about

•If you don't know about it, hire someone who does

•If you don't have time, hire someone who does

 

 

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  SEO WRITING TIPS

• USE Google Keyword Tool to identify keywords

• Have PAGES for SPECIFIC keywords

• Have POSTS for GENERAL keywords

 

 

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Peer Recommendations 

 

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  Social is Affecting Results  

 

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Social Results  

 

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Social Results  

 

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Social Results  

 

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Social Searches  

 

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Shop through Social 

 

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Shop through Social  

 

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Use Consistent Names

 

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       Call to Action & Trackable Link

 

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Use Shareable Buttons

 

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       Use Hashtags & Descriptions

 

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  Social Media is a Tool  

Use it!

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  SEO for WordPress  

WordPress SEO Plugin by Yoast

http://wordpress.org/extend/plugins/wordpress-seo

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  WordPress SEO  

Finding and Installing the Plugin

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  WordPress SEO  

Dashboard Settings

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  WordPress SEO  

Configure Titles and Meta Tags

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  WordPress SEO  

Configure Titles and Meta Tags

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  WordPress SEO  

Configure Titles and Meta Tags

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  WordPress SEO  

Configure Titles and Meta Tags

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  WordPress SEO  

Configure Titles and Meta Tags

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  WordPress SEO  

Configure XML Site Map

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  WordPress SEO  

Advanced Permalink Settings

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  WordPress SEO  

One Time Settings vs. Every Post

Set It &Forget It !

RecurringTasks

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  WordPress SEO  

Keyword Suggest and Focus

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  WordPress SEO  

Keyword Suggest and Focus

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  WordPress SEO  

Keyword Suggest and Focus

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  WordPress SEO  

Keyword Suggest and Focus

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  WordPress SEO  

Keyword Suggest and Focus

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  WordPress SEO  

Keyword Suggest and Focus

Thank You!

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  WordPress SEO  

Keyword Suggest and Focus

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 Contact Us

Stephanie Lichtenstein@MicroSteph MicroMediaMarketing.com [email protected]  

John [email protected]@advance.net 

Rob [email protected]@RobMerlino.com