A presentation from Spredfast and Mason Zimbler that discusses the top six reasons why social media should be part of the B2B marketing mix.
1.6 Reasons Why B2B Marketers should use social media Presented by Mason Zimbler & Spredfast
2. Introductions Jon Sander Planner/Social Media Strategist Mason Zimbler Twitter: @thejonsander Jim Rudden CMO Spredfast Twitter: @jimrudden Tweet #B2Bsocial with questions and comments 3. Who is Mason Zimbler? Technology Agency Arm of Harte-Hanks, Inc. Extensive demand and lead generation experience 6thlargest direct marketing agency (AdAge) Hundreds of dedicated digital team members, cross-discipline / geo B2B marketing expertise The Aberdeen Group, Mason Zimbler, Harte-Hanks Market Intelligence, Trillium Software, Information Arts, Postfuture 4. Setting the Scene B2C B2B vs. 5. In a Nutshell Social media has quickly become one of the best ways to reach large audiences who are hungry for information and conversation. But is it the right fit for B2B marketers like yourselves? 6. Yes. 7. Top 6 Reasons Why B2B Marketers should use social media Unmatched Listening Leveraging existing digital content Build a social profile of your audience Quality over Quantity Increased ability to track conversions Cost effective 8. A new social listening and/or analytics tool pops up every day! Unmatched Listening 9. 10. Broad Market