How B2B Marketers Can Use Social Media to Propel Their Personal Business Goals

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    21-Sep-2014

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Great marketing professionals should be leveraging the social media marketing toolkit to advance their OWN careers just as they would advance the marketing effort for any product or service offered by their companies or on behalf of a client. Trish Cunningham from Brookwoods Group offers ideas and approaches on how marketing pros can supercharge their careers using social media tools, whether they are looking for a new opportunity or trying to add greater value in their present situation.

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How B2B Marketers Can Use Social Media to Propel Personal Business GoalsTrish CunninghamProfessionals that Drive Your Business ForwardClick to edit Master title style##Professionals that Drive Your Business ForwardClick to edit Master text styles Second level Third level Fourth level Fifth level1Preparation before ExecutionBefore we jump into social media activity we need to assess your personal business goals, right?

Wrong!

Similar to business, setting goals is crucial but no goal will help you unless you are fully aware of who you are as a person in other words, define yourPERSONAL BRAND##Professionals that Drive Your Business ForwardClick to edit Master title style##Professionals that Drive Your Business ForwardClick to edit Master text styles Second level Third level Fourth level Fifth level2Preparation before ExecutionSteps to take when developing your strategyDetermine who you areFigure out what you want to doDevelop your action planCommit to your action planRemain committed and consistent

##Professionals that Drive Your Business ForwardClick to edit Master title style##Professionals that Drive Your Business ForwardClick to edit Master text styles Second level Third level Fourth level Fifth level3Personal Branding: Who are you?Determining who you areSelf analysis - you are not what you do!Personality Assessments Strengths Finder; Hire Success; Birkman; Myers-BriggsWhat others think of you is none of your business until now: http://www.reachcc.com/360reachUse this information to gauge what you think of yourself and what others think of you and bring them together to provide an honest snapshot or your true self.

##Professionals that Drive Your Business ForwardClick to edit Master title style##Professionals that Drive Your Business ForwardClick to edit Master text styles Second level Third level Fourth level Fifth level4Personal Branding:What do you want to do?Explore before assuming!Take into account your new-found knowledge about yourselfExplore the roles and industries in your areaDiverse Employer LandscapeOil & GasEnergyPetrochemicalFinanceHealthcareReal EstateEngineeringBiotechnology

##Professionals that Drive Your Business ForwardClick to edit Master title style##Professionals that Drive Your Business ForwardClick to edit Master text styles Second level Third level Fourth level Fifth level5Revitalize Your ResumeDevelop a NEW resume that stands out!Value PropositionWhat defines you, What do you stand for?DifferentiationWhat makes you unique?MarketabilityWhat is fascinating about you?SEO-Proof your resumeMassage your resume to honestly match description and take into account the corporate styling.Highlight your professional accomplishmentsWhat added value did you contribute to company initiatives?##Professionals that Drive Your Business ForwardClick to edit Master title style##Professionals that Drive Your Business ForwardClick to edit Master text styles Second level Third level Fourth level Fifth level6Adjectives lets play!agreeabledecisivefabulousjoyouspunctualstimulatingalertdecorousfairkindquietsuccessfulalluringdelightfulfaithfulkind-heartedreceptivesuccinctambitiousdetailedfantasticknowledgeablereflectivetalentedamuseddeterminedfearlesslevelrelievedtenaciousboundlessdiligentfinelikeableresolutethoughtfulbravediscreetfranklivelyresilientthriftybrightdynamicfriendlylovelyresponsibletoughcalmeagerfunnylovingrhetoricaltrustworthycapableefficientgenerousluckyrighteousunbiasedcharmingelatedgentlematureromanticunusualcheerfuleminentgloriousmodernsedateupbeatcoherentenchantinggoodniceseemlyvigorouscomfortableencouraginghappypainstakingselectivevivaciousconfidentendurableharmoniouspeacefulself-assuredwarmcooperativeenergetichelpfulperfectsensitivewillingcourageousentertaininghilariousplacidsillywisecredibleenthusiastichonorableplausiblesincerewittyculturedexcellentimpartialpleasantskillfulwonderfuldashingexcitedindustriousproductivesmilingdazzlingexclusiveinstinctiveprotectivesplendiddebonairexuberantjollyproudsteadfast##Professionals that Drive Your Business ForwardClick to edit Master title style##Professionals that Drive Your Business ForwardClick to edit Master text styles Second level Third level Fourth level Fifth level7How can You Add Value?A resume alone will make it hard for you to stand out, but little extras will help you catch the hiring managers eye!A Portfolio of work is not just for writers and artists anymoreYour own domain nameOwned platformsLink Back to SMNInfographic resumeQR Codes

##Professionals that Drive Your Business ForwardClick to edit Master title style##Professionals that Drive Your Business ForwardClick to edit Master text styles Second level Third level Fourth level Fifth level8Live AND Virtual Activity is Key!

Add Value Beyond The MinimumDigital Elevator PitchJoin Professional AssociationDigital Business CardCommunity ServiceCreate a BlogAttend SeminarsVideo BloggingLike SomethingAttend WebinarsJoin a Professional GroupRequest RecommendationsJoin an Alumni GroupRound-table OpportunitiesEngage / Comment Onlinethat you let everyone know about##Professionals that Drive Your Business ForwardClick to edit Master title style##Professionals that Drive Your Business ForwardClick to edit Master text styles Second level Third level Fourth level Fifth level9Take Advantage of Your Social NetworksFind Companies& ContactsFollow Professionals& CompaniesFind Companies& Contacts Join Groups RT Company TweetsEngagement VisibilityVisitor InsightSearch, Intel CapabilitiesCustom Page OptionsCompany InsightEngage withUsersLike Something

##Professionals that Drive Your Business ForwardClick to edit Master title style##Professionals that Drive Your Business ForwardClick to edit Master text styles Second level Third level Fourth level Fifth level10Take Advantage of Your Social Networks

##Professionals that Drive Your Business ForwardClick to edit Master title style##Professionals that Drive Your Business ForwardClick to edit Master text styles Second level Third level Fourth level Fifth level11Take Advantage of Your Social Networks

##Professionals that Drive Your Business ForwardClick to edit Master title style##Professionals that Drive Your Business ForwardClick to edit Master text styles Second level Third level Fourth level Fifth level12Develop Your Action PlanMake a realistic action planDetermine which platforms you want to explore onlineDetermine which areas you want to explore outside of the webFactor in the amount of (REALISTIC) time you have for the above to be accomplished Create a mock-schedule for one weekTake a step back and look at your scheduleOverambitious schedules will quickly burn you out!If you need to scale down, then do it! ##Professionals that Drive Your Business ForwardClick to edit Master title style##Professionals that Drive Your Business ForwardClick to edit Master text styles Second level Third level Fourth level Fifth level13Develop Your Action PlanThe social networking boom is blurring the lines between people's personal and professional lives.

Begin integrating your personal postings and/or likes with professional users/sites.Engage when possible, but not every chance you get (too much frequency kills).Provide your own commentary during discussions or when questions are posted.Retweeting (RT) is good in moderation

*Source: Millennial Branding*##Professionals that Drive Your Business ForwardClick to edit Master title style##Professionals that Drive Your Business ForwardClick to edit Master text styles Second level Third level Fourth level Fifth level14This is not a set it and forget it kind of effort. To remain viable and visible you must Produce fresh contentProduce good contentProduce consistent content

This can all be achieved if you commit to a realistic plan! Commit to Your Plan##Professionals that Drive Your Business ForwardClick to edit Master title style##Professionals that Drive Your Business ForwardClick to edit Master text styles Second level Third level Fourth level Fifth level15Develop a strategy to help you remain dedicated!

Nothings worse than finding an inactive user or page online With online platforms, nothing sleeps so you need to prepare your own marketing plan to keep you brand fresh, alive and available 24/7 to those who may benefit from knowing about your brand.Remain Committed, Remain Consistent##Professionals that Drive Your Business ForwardClick to edit Master title style##Professionals that Drive Your Business ForwardClick to edit Master text styles Second level Third level Fourth level Fifth level16Remember, youre not in this profession just for the paycheck, you have a passion!

Not only has social media fostered an exciting demand within our profession, but this innovative marketing tool has raised the bar for achieving outstanding marketing practices.

Most of all##Professionals that Drive Your Business ForwardClick to edit Master title style##Professionals that Drive Your Business ForwardClick to edit Master text styles Second level Third level Fourth level Fifth level17Thank YouConnect with Me

@trishrchttp://www.linkedin.com/in/trishcunninghamProfessionals that Drive Your Business ForwardClick to edit Master title style##Professionals that Drive Your Business ForwardClick to edit Master text styles Second level Third level Fourth level Fifth level18

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