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Management Information System Project Presentation

Management Information Systems in Maruti Suzuki

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Page 1: Management Information Systems in Maruti Suzuki

Management Information System Project Presentation

Page 2: Management Information Systems in Maruti Suzuki

Indian Automobile Industry• It is the seventh largest and the second

fastest growing industry in the world. • It accounts for almost 5.2% of the GDP• Almost 2.5 million units of automobiles

are generated every year.• India is ASIA’s fourth largest exporter in

the automobile segment.

Page 3: Management Information Systems in Maruti Suzuki

Why MIS in Automobile Industry?• Inventory Management • Helps in monitoring various projects

simultaneously and thus helps us reduce time.

• Integration of various other departments to one standard database.

• Reduction of errors and operational visibility.

• Real time information access by improved CRM.

Page 4: Management Information Systems in Maruti Suzuki

Beginning of Maruti • Founded in 1981 as Maruti Udyog

Limited and was a subsidiary of Suzuki Motor Corporation of Japan.

• Initially the GOI had 76% stakes in the company and Suzuki had only 24% stakes.

• By 2007, GOI sold all its stakes to Indian Financial Institutions and is no longer a partner in it.

• Today the company generates an turnover of almost 4 billion $.

Page 5: Management Information Systems in Maruti Suzuki

Management Information System

Page 6: Management Information Systems in Maruti Suzuki

Business Areas where MIS Could Be Implemented

• Finance• Leasing• Insurance• Pre-owned car

Page 7: Management Information Systems in Maruti Suzuki

Problems Before Implementing ERP in Maruti Suzuki

• Lack of proper control over the system

• Lack of proper information• No real time access to information• Lack of time management because of

no proper coordination

Page 8: Management Information Systems in Maruti Suzuki

Information Systems used in Maruti Suzuki

Page 9: Management Information Systems in Maruti Suzuki

Hyperion• Hyperion was the software which was

developed by Oracle and was used to maintain financial transactions of the company.

• This was a huge success as it was easily integrated with the system and followed the standard accounting principles.

• This software proved to be a great success in the financial field of Maruti Suzuki.

Page 10: Management Information Systems in Maruti Suzuki

Oracle Purchasing• This was implemented by Maruti to manage

the procurement of capital goods, services, and indirect consumables.

• This process helped in centralizing the data, unlike the previous method where excel was used to maintain records and could not be accessed by everyone.

• This helps in saving time as one department may not have to approach other departments and can directly have the data required.

Page 11: Management Information Systems in Maruti Suzuki

Oracle Human Resources• This software controlled various aspects of HR like

recruitment, payroll, compensation management, etc. • The details of each and every employee are stored in

the data base, from where the HR staff could access the complete work history and profile.

• This ensured that the employees received proper training and in case of vacancy which employee had to be promoted.

• This software allowed the staff of HR to focus on performance assessment and staff development.

Page 12: Management Information Systems in Maruti Suzuki

Customer Interaction System • Also known as the C.I.S, this

facilitates the recording of the customer data

• The data is collected by the agent and processed into the system

• The daily inquiries are fed into the system and appointments with the customers are fixed

Page 13: Management Information Systems in Maruti Suzuki

Dealer Management System• Now, the data that is collected by

various dealers is processed in the D.M.S.

• DMS keeps a record of the enquiry, until and unless the enquiry is not converted or closed.

• For a company which is oriented towards customer satisfaction, DMS is a major tool.

Page 14: Management Information Systems in Maruti Suzuki

Customer Relationship Management

Page 15: Management Information Systems in Maruti Suzuki

Customer Relationship Management

• To keep up with the competition it is necessary to keep your customers intact.

• Maruti implemented a number of CRM software’s like Express service bays, 2-Technician bays, Door step service, Maruti Auto card, Call Centre, Road Services

Page 16: Management Information Systems in Maruti Suzuki

Benefits of Implementing ERP

Page 17: Management Information Systems in Maruti Suzuki

Recommendations

Page 18: Management Information Systems in Maruti Suzuki

Thank You