Linking in with

© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

Meet Sandra

Create an engaging and descriptive 'baby bio' for search

© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

The Overview

Write from the mindset of the person reading it

Current – should be current Past should be relevant to your current

objectives Don't use the default 'My Website' Add a CURRENT photo as an aide

memoir

© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

The Summary

Make sure you include one! Talk about your CURRENT role Explain what makes YOU stand out Tell people about your successes Include your specialities, the keywords

that matter

?

© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

Your Experience

Your job title Who you worked for The length of time you worked for them Your objectives, projects you worked on,

your achievements in this role.

© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

Your Education

Matters – believe it or not, particularly in the professions

Include only what's relevant Add in training courses if your education

finished early Add in additional notes, highlight those that

are relevant to your current business

© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

Additional Information

This is what makes you REAL Include all your websites – if you have

more than one Add in your interests – as long as they are

suitable for the audience Talk about the groups you belong too,

especially if they link to your business.

© Linda Parkinson-Hardman 2009 www.growabetterbusiness.co.uk

Final Suggestions

Make sure you add connections – this spreads your network

Ask for recommendations Include your contact details and contact

settings Check the settings to make sure you

aren't 'turned off' Join groups – it helps to make you visible