1. LEAN ENTREPRENEUR IN THE ENTERPRISE @BrantCooper 1

2. 2 What Two Questions Kill Disruptive Innovation

3. 3 Whats the ROI

4. 4 When Will We See It

5. Innovation Continuum BRANDING LEADS THE WAY EXISTING MARKET PROBLEM WELL UNDERSTOOD INNOVATION IMPROVES DIFFERENTIATION INCREMENTAL CHANGE PRODUCT LEADS THE WAY UNKNOWN / NEW MARKET PROBLEM NOT WELL UNDERSTOOD INNOVATION IS DRAMATIC RADICAL CHANGE

6. Enterprises are optimized for Execution. 6 (Thats how they got big.)

7. New Growth Requires Innovation 7 (But, you cant execute your way to innovation.)

8. As if that werent enough 8

9. The World is Kind of a Scary Place 9

10. Competition is Fierce 10

11. Gotta Move at the Speed of the Twitter 11

12. Enter Lean Startup Principles 12

13. Execute on Known, Search on Unknown 13 (This isnt new.)

14. Part Art, Part Science 14 Rigor Inspiration

15. 15 Heres how some startups have done it.

16. 16 And heres how Billion Dollar Global Enterprises have done it.

17. 17 So how do you do it?

18. The Heros Journey Ordinary World Call to Adventure Meeting with the Mentor Refusal of the Call Crossing the 1st Threshold Tests, Allies, Enemies Supreme Ordeal Reward! Resurrection The Road Back Return w/ Elixir

19. Ordinary World Its a Long Journey Here You Are

20. Ordinary World Run an Experiment Here You Are Call to Adventure Personal Empowerment

21. Ordinary World 1st Experiment Fails Here You Are Call to Adventure Personal Refusal of the Call Empowerment Nobody Cares

22. Ordinary World Find Allies Here You Are Call to Adventure Personal Meeting with the Mentor Refusal of the Call Empowerment Nobody Cares Form Team

23. Success with Evidence Ordinary World Here You Are Call to Adventure Personal Meeting with the Mentor Refusal of the Call Empowerment Nobody Cares Form Team Crossing the 1st Threshold 1st Win

24. Ordinary World Innovators Dilemma Here You Are Call to Adventure Personal Meeting with the Mentor Refusal of the Call Empowerment Nobody Cares Form Team Crossing the 1st Threshold 1st Win Tests, Allies, Enemies Internal Resistance

25. Ordinary World Protecting the Core Here You Are Call to Adventure Personal Meeting with the Mentor Refusal of the Call Empowerment Nobody Cares Form Team Crossing the 1st Threshold 1st Win Tests, Allies, Enemies Internal Resistance Supreme Ordeal Core Business Revolt

26. Ordinary World New Money Here You Are Call to Adventure Personal Meeting with the Mentor Refusal of the Call Empowerment Nobody Cares Form Team Crossing the 1st Threshold 1st Win Tests, Allies, Enemies Internal Resistance Supreme Ordeal Core Business Revolt Reward! Significant ROI

27. Training, Trust & Patience Ordinary World Here You Are Call to Adventure Personal Meeting with the Mentor Refusal of the Call Empowerment Nobody Cares Form Team Crossing the 1st Threshold 1st Win Tests, Allies, Enemies Internal Resistance Supreme Ordeal Core Business Revolt The Road Reward! Significant ROI Back Not Instantaneously Repeatable

28. Ordinary World Here You Are Call to Adventure Personal Meeting with the Mentor Refusal of the Call Empowerment Nobody Cares Form Team Crossing the 1st Threshold 1st Win Tests, Allies, Enemies Internal Resistance Supreme Ordeal Core Business Revolt Resurrection The Road Reward! Significant ROI Back Not Instantaneously Repeatable Big Win Disruption

29. Organizational Change Ordinary World Here You Are Call to Adventure Personal Meeting with the Mentor Refusal of the Call Empowerment Nobody Cares Form Team Crossing the 1st Threshold 1st Win Tests, Allies, Enemies Internal Resistance Supreme Ordeal Core Business Revolt Resurrection The Road Reward! Significant ROI Back Not Instantaneously Repeatable Return w/ Elixir Disruption Cultural Transformation

30. So, Why Take This On? 30 Your company needs you. The WORLD needs you! Its (potentially) HUGELY rewarding. Its hard, but fun. EMPOWERING. CREATIVE. INSPIRATIONAL.

31. CALL TO ADVENTURE! http://bcoop.co/leap-journey Twitter: @brantcooper email: brant@movestheneedle.com Books: The Lean Entrepreneur The Lean Brand 31