Embed Size (px)
DESCRIPTION
Effectively manage Social Media from all communication angles.Social Media has not only changed the face of how brands advertise, but has also revolutionised the opportunity consumers have to engage and learn about products and services in ways that was previously impossible. Get expert advice on ways to manage your social media and online PR more effectively.
Citation preview
Social media from all angles
Approach
Some of our work
Giving search the X Factor
“Expect them to appear on more menus soon”
So why use Facebook advertising?
23% of display
inventory
550 million users
Unrivalled Targeting Options
Key FeaturesBulk Ad Creation Integrated Conversion Tracking
Multivariate Ad Testing Automatic Optimisation
Success with Facebook targeting
Radisson - Become a FanIncentivised Like
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
6/3/10 7/3/10 8/3/10 9/3/10 10/3/10 11/3/10 12/3/10 1/3/11
Facebookadvertising
Facebook Fan Increase
Key to success is to understand the “why” and building a strategy around it
Great ideas are needed to keep activity fresh - work out a realistic schedule of new and engaging content
Social advertising is effective and cheap and a great way of recruiting followers and fans
Social needs to be woven into PR and offline marketing activity to ensure effectiveness
Measure and track as far as possible against defined KPIs
Takeaways
Questions?
