Name:

AS Media Studies

MS1: Investigating Media

Please indicate your level of understanding of each topic covered so far in each of the topics covered so far (Green = understand well, Amber= not sure about, Red = Don’t understand at all)

I know what this theory is about and the keywords associated with it.

I know the topics/ issues & debates to which I could apply this theory.

I can apply this theory to a range of texts.

I can discuss a range of texts that link to or reflect this theory.

I can link this theory to other issues and debates.

I can critically evaluate this theory, identifying possible problems.

REPRESENTATION

Explain how stereotypes are used

in the media.

Identify stereotypes in media

texts.

Explain the effects of

stereotypes.

Explain how different individuals

are represented in different ways.

Name:

Explain how groups are

represented in different ways.

Explain how stereotypes are used

in the media.

Understand what the term

ideology means.

Identify ideologies within media

texts.

Identify the producer’s role in

representation.

Understand the concept of

hegemony.

Understand the impact of

repeated representations.

Understand the impact of a lack

of representation.

Name:

Be able to discuss Levi Strauss’

Binary Oppositions theory.

Understand Stuart Hall’s theory

of the media creating society.

- Understand the concept of

representation as mediation

- Understand and be able to apply

Laura Mulvey’s ‘Male Gaze’

theory.

Name:

AS Media Studies

MS1: Investigating Media

Please indicate your level of understanding of each topic covered so far in each of the topics covered so far (Green = understand well, Amber= not sure about, Red = Don’t understand at all)

I am unclear or unsure what this means I am generally secure Very secure and can demonstrate the knowledge confidently

TEXTUAL ANALYSIS

I understand the codes and conventions of Print: - Newspapers

- Magazine

- Advertising & marketing texts

E-media: - Websites

- Blogs

- Podcasts

- Advertising materials

- Television

- Music downloads

Name:

- Games

Broadcast: - Factual television

- Fictional television

- Films

- Adverts and trailers

Media Language: Understanding and analytical skills of:

- Camera

- Editing

- Lighting

- Colour - Mise-en-scene

- Sound

- Typography

Genre: - Identifying features

- Repetition and difference theory

- Hybrids and sub-genres

Narrative: - Equilibrium

- Cause and effect

Name:

- Enigma codes

- Binary oppositions

- Structural language

- Resolution

- Barthes Codes

Name:

AS Media Studies

MS1: Investigating Media

Please indicate your level of understanding of each topic covered so far in each of the topics covered so far (Green = understand well, Amber= not sure about, Red = Don’t understand at all)

Institutions

I am unclear or unsure what this means

I am generally secure Very secure and can demonstrate the knowledge confidently

INSTITUTIONS

Understand the concept of globilsation

Understand the term synergy

Explain the use of synergy within the Media

Richard Dyer’s star persona theory

Major vs minor studio

Understand the impact of funding on institutions

Understand the rules and regulations applied that govern different institutions

Name:

Understand the difference between commercial institutions and PSB

I understand the terms vertical and horizontal integration and how this affects the production of media

Name:

AS Media Studies

MS1: Investigating Media

Please indicate your level of understanding of each topic covered so far in each of the topics covered so far (Green = understand well, Amber= not sure about, Red = Don’t understand at all)

Audience

I am unclear or unsure what this means

I am generally secure Very secure and can demonstrate the knowledge confidently

AUDIENCE

Identify a target audience (age, gender, ethnicity…)

Explain socio-demographic grouping of a target audience.

Identify a target audience based on their psychographic group.

Identify the target audience for a text

Explain how the media may affect an audience

Explain Stuart Hall’s encoding/decoding model

Name:

Explain how audiences may have different readings of a texts.

Explain the Uses and Gratifications theory

Identify the pleasures that an audience may get from a text.

Name:

AS Media Studies

MS2: Production Portfolio

Please indicate your level of understanding of each topic covered so far in each of the topics covered so far (Green = understand well, Amber= not sure about, Red = Don’t understand at all)

Production Work

You are unclear or unsure of what this means or requires.

You are generally secure in your understanding and ability

You are very secure and can demonstrate the knowledge confidently

Image Manipulation & Publishing

Importing images

Cutting out images

Layering objects

Manipulating objects

Adding & manipulating texts

Using filters & adjustments

Name:

Moving Image Software

Importing footage

Capturing footage

Ordering footage

Cutting clips

Adding texts and titles

Transitions

Sound manipulation

Adding other video effects

Rendering & exporting

Planning & Organisation

Work to deadlines

Name:

Plan & complete research

Complete effective pre-production tasks

Recognise the importance of pace

Work effectively in a group

Work well individually